Chelsea Petosa

Spring 2013

Project 3: Logotypes

Project Description:Students investigate company and organizational brands that make use of trademarks designed with letterforms, initials, numbers or combinations of these. No pictures or images will be used for this project. Students will sort their acquired trademarks into the following categories; technology, culture, entertainment, environment and energy. Students then name and design 5 new company or organizational names by first writing mission and core value statements. After the naming process is completed students then design 5 logotypes and positioning statements using only typography. Each logotype will have accompanying color palettes using a maximum of 2 colors plus black. Format: optimized PDF presentation, 1180 x 666 pixels, RGB color model, horizontal (landscape) orientation, 72 ppi.

1

Cultural Company

pay what you can afford

Mission Statement:The Retreatery aims to provide delicious food at a ‘pay what you can’ basis. We believe in providing food security for all.

Core Values:Providing food security for those that can’t afford it, while providing a ‘retreat’ like atmosphere and good company.

2

Cultural Inspiration

4

Typographic Trials

1. The Retreatery

2. The Retreatery

3. The Retreatery

4. The Retreatery5. the retreatery

6. The Retreatery

5

Color Research

R-114 G-49 B-21

R-148 G-136 B-32

6

Type Alterations

Retreatery

7

Environmental Company

Mission Statement:everbag is a fabric bag company that strongly believes in the 3 r’s: Reduce, Reuse and Recycle. Our bags are 100% recyclable, but are designed to be used for a lifetime.

Core Values:Eliminating the huge issue of plastic waste, reducing, reusing and recycling.saving our planet one bag at a time

EVERB G

8

Environmental Inspiration

10

Typographic Trials

1. everbag

2. everBag

3. everBag

4. everbag5. everBag

6. everBag

11

Color Research

R=54 G=94 B=81

R-101 G-140 B-24

12

Type Alterations

EVERB GReversed Counterspace to create a tree and raised the cross bar

EVERB G

13

Entertainment Company

Mission Statement:Bliss is an international news station committed to bringing only the happiest of news directly to your TV.

Core Values:Enlightening our audience with happy, censored, and manipulated news.The Happiest News

Bliss

14

Entertainment Inspiration

16

Typographic Trials

1. Bliss

2. Bliss3. Bliss

4. Bliss5. Bliss6. Bliss

7. Bliss

8. Bliss

8. Bliss

17

Color Research

R-242 G-136 B-32

R-114 G-47 B-21

18

Energy Company

Mission Statement:enlight is committed to delivering a greener future by empowering customers to buy energy efficient, natural lighting options.

Core Values:Sustainability, environmentally friendly, energy efficientE N E R GY L I G H T I N G

19

Energy Inspiration

2

21

Typographic Trials

1. enlight

2. enlight

3. enlight

4. enlight

5. enlight

6. enlight

22

Color Research

R-56 G-99 B-81

R-65 G-42 B-110

23

Type Alterations

enlightCurved L outwards and straightened “g” to align with tagline.

24

Technology Company

Phone ALL4p r ov i d i n g p h o n e s to t h o s e i n n e e d

Mission Statement:Phone4All provides recycled cell phones to the homeless, and those with low income to benefit those in need as well as eliminate the mass amount of phone waste.

Core Values:Eliminating the toxic waste that is end-ing up in landfills, and help those that can’t afford a cell phone.

25

Technology Inspiration

225

27

Typographic Trials

1. Phone4All2. Phone4All

3. Phone4All

4. phone4all

5. phone4all

6. Phone4All

28

Color Research

R-150 G-150 B-150

R-109 G-110 B-113

29

Final Logotypes

The Happiest NewsBlisssaving our planet one bag at a time

EVERB G

E N E R GY L I G H T I N G

Phone ALL4p r ov i d i n g p h o n e s to t h o s e i n n e e d

pay what you can afford