logo style guideThe logo may be used in the masthead of a newsletter, but only if it is treated as a...

logo style guide

INTRODUCTION

This style guide has been established to create a

consistent and uniform identity for all regions and

campuses. While this style guide provides you

with general guidelines that will help achieve

consistency, it is not meant to be an all-inclusive

set of rules for every possible situation.

If you have any questions about these guidelines,

or about uses outside the scope of this style guide,

please call the Ivy Tech Community College

Marketing Department at (317) 921-4321.

the logo and seal

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As the focal point of our graphic identity system, the Ivy TechCommunity College of Indiana logo successfully communicates ourmessage in a variety of applications: on buildings, signs, stationery,promotional media, and more. The following guidelines are designedto ensure consistency of appearance, color and positioning of the logo.Please note that regional marketing departments should approve alllogo usage for regional campuses prior to production.

SCHOOL NAME“Ivy Tech Community College of Indiana” is the official name. It should be used as such on all official documents. It is permissibleto use the name “Ivy Tech Community College” on all printedmaterial. When utilizing regional names, they should appear as “IvyTech Community College-Region” in written format. Further detailsas to the usage of the name in various formats are detailed in thisstyle guide. It is not permissible to utilize “ITCC” in any manner.

LOGO COLOR OPTIONSDue to the variety of logo usage needs and the many reproductionoptions, you will need to select the artwork most appropriate for your specific need. Please refer to the “Logo Usage Quick ReferenceGuide” for recommended uses for each version.

FONTSTrajan and Fairfield are the recommended font families. To ensureconsistency with the logo, these fonts should be prominent in allpieces you design. When a complementary sans serif font is needed,choose a classic, clean font, such as the Arial or Helvetica font family.

IDENTITY ELEMENTSThe term “logo” is used to indicate the major elements of the identity: • Icon (the stacked “I-V-Y”)• Logotype (the “Ivy Tech Community College” name)• Campus name, where applicable

The logo should be reproduced only from the master artwork provided electronically or from the reproduction slicks included inthis style guide. The icon, logotype, and campus name should neverbe redrawn.

Whenever practical, the icon and the logotype should be usedtogether. There may be instances, however, when the icon may appearalone—primarily when the logotype will be reproduced too small or attoo far a distance to be seen clearly (flags are just one example of anappropriate use of the icon by itself).

THE IVY TECH COMMUNITY COLLEGE OF INDIANA LOGO

Trajan

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890$%&*(.,)+?!“˝{-}

Trajan BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890$%&*(.,)+?!“˝{-}

Fairfield Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%&*(.,)+?!“˝{-}

Fairfield Bold


Fairfield Light Italic


Fairfield Bold Italic


Icon Logotype

Anderson

CampusName

Logo

CAMPUS IDENTIFICATIONTo ensure maximum flexibility, there are multiple approved versions ofthe logo:• “Statewide” versions

(both horizontal and vertical; 1-color, 2-color, and full-color versions)

• “Regional” versions (both horizontal and vertical; 1-color, 2-color, and full-color versions)

The preferred version is the statewide logo, but the regional versionsare also acceptable when you need to differentiate based on yourlocation. Remember the following when determining whether aregional logo is needed:• The logo’s cumulative impact is stronger when it is used

consistently. Use the statewide version as often as possible to maximize its impact on all audiences.

• Using the statewide logo makes your materials relevant to the largest possible audience and ensures the maximum shelf life for your materials.

• Many students will self-select which campus is best for their needs,so directing them to a specific campus is rarely necessary.

• Many students will live within the boundaries of one Ivy Tech regionand work outside those boundaries. There are significant advantages, therefore, when these students see Ivy Tech as a unified, statewide community college, not as an individual campus or region.

SIZE GUIDELINESTo ensure visibility, please adhere to the following size guidelines:• When using the statewide horizontal logo, the width must

never be less than 2.˝• When using the statewide vertical logo, the width must never

be less than .75.˝• When using a regional horizontal logo, the width must never be

less than 2.5.˝• When using a regional vertical logo, the width must never

be less than 1.˝

THE IVY TECH COMMUNITY COLLEGE OF INDIANA LOGO continued

South Bend

Minimum Width: 2˝

Minimum Width: 2.5˝

MinimumWidth:

.75˝

MinimumWidth:

1˝

logo usage quick reference guide

Logos for use on colored backgrounds typically include keyline*

Sample usage for logos on colored backgrounds(keyline and white background included in logo)

* Regional logos in vertical form always include keyline.

Logos for use on white backgrounds typically don’t include keyline*

COLOR USAGEFIle naming convention

ivy_HZ_2CC.eps

** file type usage (eps, jpg, tif)

Pantone 342 C4-color process (100C 0M 69Y 43K)

Pantone black4-color process (0C 0M 0Y 100K)

50% Pantone black 4-color process (0C 0M 0Y 50K)

Designates File Type**

Designates Background UseC color backgroundW white background

Designates Logo ColorK black1C 1-color (PMS 342)2C 2-color (PMS 342 + black)4C 4-color process

Designates OrientationHZ horizontalVT vertical

Preferred file format for sending to outside vendors.(can also be used in environments with Postscript-enabled or Postscript-emulated laser printers)

For use on internal documents targeted for printing to desktop inkjet/laser printers or electronic documents.(Microsoft Word, PDF, PowerPoint, web)

Can be used for internal printing/distribution or for outside vendors when logo is used in black.

eps

jpg

tif

To avoid improper use of the logo, always adhere to the basicguidelines set forth in this style guide. A few examples of commonlogo errors are shown on this page.

An important rule to remember is that the logo should always betreated as a symbol, not as a word in a phrase, sentence or headline.The logo may be used in the masthead of a newsletter, but only if it istreated as a separate design element, not incorporated into the actualname of the newsletter.

Other useful guidelines to avoid improper use of the logo include:

• Do not use different type fonts for the logotype either in upper or lower case.

• Do not change the proportion or position of the icon and logotype.

• Do not print the logo in any other color other than the colors specified in this style guide.

Community College

COMMUNITY COLLEGE

COMMUNITY COLLEGE

COMMUNITY COLLEGE

IMPROPER USE OF THE LOGO

• Do not print the logo on a background with too little contrast.

• Do not position the logo too close to other symbols or logos.

• Do not position the logo vertically or at an angle.

• Do not use low resolution electronic versions of the logo (i.e. low resolution JPG) files for printed materials.

• Do not change proportions of the logo when resizing.

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IMPROPER USE OF THE LOGO continued

Artwork has also been created to accommodate specific uses not addressed by the logo. These include, but are not limited to, the following:

Uses include:• Flags • Engraved items• Special signage

Uses include:• Embroidery• Engraved items

Uses include:• Embroidery• Engraved items

Uses include:• Special signage

SPECIAL ARTWORK

IVY_VT_BoxType_1C.eps

IVYonly_1C.eps

IVY_VT_TYPE_1C.eps

IVY_HZ_Type_1C.eps

Green flag with white art recommended.

The Ivy Tech Community College of Indiana seal is reserved for useon formal documents such as diplomas, contracts, and president anddonor reports. Green-on-white, white-on-green, and black versionshave been created to provide flexibility. Informal or promotional use ofthe seal is prohibited in order to maintain its exclusivity.

Logos have also been created for the Ivy Tech Community College ofIndiana Alumni Association, Student Government Association, andStudent Leadership Academy. The use of these logos is restricted todocuments or other materials that are unique to these organizations.All of the standards that apply to the Ivy Tech Community College ofIndiana logo apply to these logos.

Remember that it is not necessary to use the Ivy Tech CommunityCollege of Indiana logo and the logo for one of these organizations onthe same piece. Since the “Ivy Tech” name is included, adding astand-alone Ivy Tech Community College of Indiana logo would be repetitive.

No other college-related organization, department or club may utilizea unique logo unless approved by the Ivy Tech Community CollegeMarketing Department.

THE IVY TECH COMMUNITY COLLEGE OF INDIANA SEAL

THE ALUMNI ASSOCIATION, STUDENT GOVERNMENT ASSOCIATION, AND STUDENT LEADERSHIP ACADEMY LOGOS

stationEry

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June 20, 2005

Mr. John DoeDoe Agency123 Any StreetCity, State 12345

Dear Mr. Doe:

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magnaaliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip exea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gueduis dolore te feugat nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magnaaliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tutionDuis autem dolor in hendrerit in vulputate.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magnaaliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip exea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gueduicreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipitlobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit essemolestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesentluptatum zzril delenit au gue duis dolore te feugat nulla facilisi.

Sincerely,

Name LastTitle

One West 26th StREET

P.O. Box 1763

Indianapolis, Indiana 46206-1763

317-921-4882

Ivy Tech is an accredited, equal opportunity, affirmative action community college.

STATIONERY

One West 26th StREETP.O. Box 1763


#10 ENVELOPE

letterhead1˝0˝

0˝

10 5/8˝

11˝

9 3/4˝

2 1/2˝

1 1/8˝

4 1/4˝ 8 1/2˝

0˝ 9 1/2˝

4 3/4˝

8˝

0˝

1 1/16˝

3/4˝

4 1/8˝

June 20, 2005

Mr. John DoeDoe Agency123 Any StreetCity, State 12345

Dear Mr. Doe:

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt utlacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tutionullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duisautem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nullafacilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugat nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt utlacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tutionullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duisautem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nullafacilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duicreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exercitution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi.Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiatnulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzrildelenit au gue duis dolore te feugat nulla facilisi.

Sincerely,

Name LastTitle


P.O. Box 1763


317-921-4882


Dr. Jane Doe

Executive Vice President

One West 26th StREETP.O. Box 1763


executive ENVELOPE

executive letterhead

1˝0˝

0˝

10 1/4˝10 1/2˝

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1 1/8˝

3 7/8˝ 7 1/4˝6 1/2˝

0˝ 7 1/2˝

3 3/4˝

0˝

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3 7/8˝

.5˝

STATIONERY

One West 26th Street

P.O. Box 1763

Indianapolis, Indiana 46206

Phone 317-921-4882Fax 317-921-4882

[email protected]

Jane DoeDirector of Marketing and Communications


P.O. Box 1763


business card Horizontal Vertical

mailing label

One West 26th StreetP.O. Box 1763


0˝ 2 5/16˝ 6˝

0˝1/4˝

1˝

4˝0˝ 12˝

0˝

9˝

STATIONERY

0˝ 0˝2 5/16˝ 3 1/2˝ 1˝ 2˝

0˝

1/4˝

1˝

2˝

0˝

3/16˝

1 5/8˝

2 1/4˝

3 1/2˝


P.O. Box 1763


Phone 317-921-4882Fax 317-921-4882

[email protected]

Jonathan Z. DoeDirector of Marketing and Communications


P.O. Box 1763


317-921-4882


To_______________________________________________________________________

Company__________________________________________________________________

From_____________________________________________________________________

Department________________________________________________________________

Message:

FAX

Phone #______________________________

Fax #_________________________________

# of pages_____________________________

Date_________________________________


P.O. Box 1763


317-921-4882


To:

From:

Date:

Subject:

Message:

MEMO

FORMS

INTERNAL MEMO

FAX COVER


P.O. Box 1763


317-921-4882


For immediate release — July 7, 2005

For further information, contact:

Name [email protected]

NEWS RELEASE

news release

ONE-COLOR FORMS

FORMS

signage and other applications

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Signage needs will vary greatly from region to region and from campusto campus. Please follow these guidelines for use with all indoor,outdoor, vehicle, and other signage needs:• Sizes and locations of signs will vary according to local ordinances,

and changes to existing signage will need to be evaluated by each campus and changed over time. Those signs that are most visible should be changed first.

• All outdoor signage must use the statewide Ivy Tech Community College logo. If usage is limited to text, the name “Ivy Tech Community College” must be used.

• When color is available, the logo should be reproduced only in the color combinations shown on the approved logos. Colors other thangreen, gray, black, and white should never be used.

• For signs with a horizontal orientation, use a horizontal version of the logo; for signs with a vertical orientation, use a vertical version.

• All signage must be approved by the Ivy Tech Community College Marketing Department before production.

SIGNAGE

Pens, mugs, mouse pads, coasters—there are thousands ofpromotional item options available to help you promote the Ivy TechCommunity College name and logo. Because the style, size, print areaand other elements will vary greatly from item to item, however, thereis no single standard that dictates use—other than the guidelinespresented elsewhere in this style guide. Please keep all of thefollowing in mind:• Whenever possible, use the official Ivy Tech Community College of

Indiana logo featured in this style guide. As stated earlier, the logo’s cumulative impact is stronger when it is used consistently. If you believe there is a need to use something other than the official logo or your campus/region logo, please call the Ivy Tech Community College Marketing Department at (317) 921-4321.

• Remember that the statewide logo should never be less than 2˝ wide when using the horizontal version and .75˝ wide when using the vertical version. The campus/region logo should never be less than 2.5˝ wide when using the horizontal version and 1˝ wide when using the vertical version.

• Because of special concerns with small items, the options shown under “SPECIAL ARTWORK” are recommended to maximize visibility while maintaining consistency.

• If usage is limited to text, the name “Ivy Tech Community College” must be used. Any region, campus, or other designation must always be stacked beneath the “Ivy Tech Community College” name, and must never be larger than the “Ivy Tech Community College” name.

• When choosing a color for the item, green, gray, black, and white are strongly preferred. In all cases where the logo is used, it must be reproduced only in the color combinations shown on the approved logos. The logo should never be reproduced in colors other than green, gray, black, and white.

• Embossing, debossing, foil stamping (gold and silver), metallic finishes are permissible for promotional items (i.e. notebooks, binders, padfolios).

PROMOTIONAL ITEMS

Just like promotional items, shirts, hats, and other wearables are greattools for promoting the Ivy Tech Community College name and logo.Because the style, size, print area and other elements will vary greatlyfrom item to item, however, there is no single standard that dictatesuse. Please follow these guidelines for use with all wearables:• Whenever possible, use the official Ivy Tech Community College of

Indiana logo featured in this style guide. As stated earlier, the logo’s cumulative impact is stronger when it is used consistently. If you believe there is a need to use something other than the official logo or your campus/region logo, please call the Ivy Tech Community College Central Indiana Marketing Department at (317) 921-4321.

• If usage is limited to text, the name “Ivy Tech Community College” is preferred. (The words “Ivy Tech” can be used if “Ivy Tech Community College” is not a viable option.) Any region, campus, or other designation must always be stacked beneath the “Ivy Tech Community College” name, and must never be larger than the “Ivy Tech Community College” name.

• When using only text, it is permissible to print the text in various colors other than green, gray, black or white.

• When choosing a color for the item, green, gray, black, and white are recommended. In all cases where the logo is used, it must be reproduced only in the color combinations shown on the approved logos. The logo should never be reproduced in colors other than green, gray, black, and white.

• Because of special concerns with embroidered items, the options shown under “SPECIAL ARTWORK” are recommended to minimize stitch count while maintaining consistency.

WEARABLES

resources

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Pantone 342 Pantone 342 Pantone 342 Pantone 342 Pantone 342 Pantone 342 Pantone 342

Pantone 342 Pantone 342 Pantone 342 Pantone 342 Pantone 342 Pantone 342 Pantone 342

50% Black 50% Black 50% Black 50% Black 50% Black 50% Black 50% Black

Process Process Process Process Process Process Process100C, 0M, 69Y, 43K 100C, 0M, 69Y, 43K 100C, 0M, 69Y, 43K 100C, 0M, 69Y, 43K 100C, 0M, 69Y, 43K 100C, 0M, 69Y, 43K 100C, 0M, 69Y, 43K

Process Process Process Process Process Process Process100C, 0M, 69Y, 43K 100C, 0M, 69Y, 43K 100C, 0M, 69Y, 43K 100C, 0M, 69Y, 43K 100C, 0M, 69Y, 43K 100C, 0M, 69Y, 43K 100C, 0M, 69Y, 43K

COLOR CHIPS

These color chips provide samples of Pantone 342C for use in two-color and full-color applications. Use these chips tospecify colors to printers and vendors.

LOGO SHEET

logo style guideThe logo may be used in the masthead of a newsletter, but only if it is treated as a...

Documents

Transcript of logo style guideThe logo may be used in the masthead of a newsletter, but only if it is treated as a...