Logo Standards and GuidelinesJANUARY 2013

INTRODUCTION .................................................................... 1

TRINITY LOGOTYPES ...........................................................2

TRINITY LOGO COLORS .......................................................3

LOGOTYPE MINIMUM SIZE RESTRICTIONS ........................ 4

INTEGRITY OF THE LOGOTYPE ...........................................5

LOGOTYPE SPACING REQUIREMENTS ............................... 7

LOGOTYPE FILE NAMES ......................................................8

COMBINING THE LOGOTYPE WITH TITLES OF TRINITY CENTERS AND INSTITUTES ............................11

TRINITY LOGOTYPE AND ADDRESS “LOCKUP” ................ 13

TRINITY SPIRIT AND ATHLETICS LOGOS .......................... 14

1

INTRODUCTION

The Trinity logo is the primary “signature” of the College. Consistent and proper use of the logo will help to ensure the overall success of our visual identity across a variety of printed and electronic communications.

In addition to the primary Trinity logo, these guidelines include the Trinity “Spirit” logo and the “Bantam” mascot figure.

The various versions of the logos are available in the Encapsulated PostScript (eps) format. This file format can be enlarged and reduced without loss of quality. Installed fonts are not required for proper display or printing of the logo. The eps files can be placed in page layout applications (for example, Microsoft Word, Adobe InDesign, PowerPoint). It is not necessary to open the logo files.

While you may customize your communications with design and photography, always follow these guidlines for use of the Trinity logo. It is very seldom necessary for Trinity to create new logos or stand alone graphic identities. Exceptions might include temporary initiatives like institutional celebrations or fundraising campaigns.

This guide was produced by the Trinity College Office of Communications. For further information regarding the use of the logo, please contact Rita Law at 860-297-2142, or rita.law@trincoll.edu.

2

Horizontal logo, seal position: top (The primary logo)

Horizontal logo, type-only (For use when the fine detail in the seal will not reproduce well)

Horizontal logo, seal position: left (For use when a strong horizontal format is necessary)

Vertical logo, with seal (For use when a vertical format is necessary)

Vertical logo, type-only (For use when the fine detail in the seal will not reproduce well)

TRINITY LOGOTYPES

We have one primary logo. This logo is to be used in every possible instance to ensure brand consistency. To accommodate a wide range of applications, we have four secondary logos, as shown below. The logos may not be altered or modified.

3

The Trinity College blue is Pantone® 540.

The 4-color process conversion is

C 100 M 55 Y 0 K 55

The Trinity College yellow is Pantone® 116.

The 4-color process conversion is

C 0 M 16 Y 100 K 0

PMS 540 PMS 116

For situations where metallic ink or foil stamping is an option, Pantone® 116 (yellow) may be replaced with Pantone® 873 (gold). The use of this metallic should be limited to print materials for the Office of the President and special events. The logotype may also appear as white (reversed) against a solid color background.

TRINITY LOGO COLORS

4

LOGOTYPE MINIMUM SIZE RESTRICTIONS

Due to the level of detail in the design, the word “Trinity” should not be sized less than one inch wide in all versions of the logotype, as shown below.

1 inch

1 inch

1 inch

1 inch

1 inch

5

INTEGRITY OF THE LOGOTYPE

To maintain consistency in printed materials and to preserve the logo’s integrity, do not alter the logo, use it as a pattern, or place it too close to other page elements. If you are unsure about how to use the logotype, please contact the Office of Communications. Here are examples of how not to use the logotype:

DON’T redraw the letterforms, change the alignment, use an alternate typeface, or alter

the letter spacing of the logo.

DON’T place the logo too close to other type or page elements.

DON’T use the logo in any other colors other than those specified on page 3.

DON’T stretch the logotype or change its proportions in any way.

DON’T use the logotype on an angle.

SAMPLE TEXT

Trinity College

DON’T use the seal without the supporting typography.

(examples continue on page 6)

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INTEGRITY OF THE LOGOTYPE (continued from page 5)

Here are additional examples of how not to use the logotype:

DON’T use the logo as a pattern.DON’T place the logo on a background with too little contrast. Use the “reverse”

version of the logo instead.

DON’T place the logotype over competing or distracting shapes or boxed in a shape.

DON’T use the logo without “Hartford Connecticut”

7

LOGOTYPE SPACING REQUIREMENTS

The logotype should always be placed in its own space. Use the height of the Trinity ‘T’ as a means of measuring the clear space required around the logotype. Clear space is an area of isolation that maintains a minimum distance between the logo and any other creative elements of a printed piece or web page.

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LOGOTYPE FILE NAMES

The charts below and on the following pages show the file names for the various versions of the logo.

One color, blackFile name: TrinityCollege_horz-seal-

top_K

One color, Pantone 540File name: TrinityCollege_horz-seal-top_540

Two color, Pantone 540 and Pantone 116File name: TrinityCollege_horz-seal-top_540-116

Two color, Pantone 540 and Pantone 873File name: TrinityCollege_horz-seal-top_540-873

Reversed (white)File name: TrinityCollege_horz-seal-top_rev-white

Horizontal logo, type onlyHorizontal logo, seal position: top

One color, blackFilename: TrinityCollege_horz_K

One color, Pantone 540Filename: TrinityCollege_horz_540

Reversed (white)Filename: TrinityCollege_horz_rev-white

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LOGOTYPE FILE NAMES (continued from page 8)

One color, blackFile name: TrinityCollege_horz-seal_K

One color, Pantone 540File name: TrinityCollege_horz-seal_540

Two color, Pantone 540 and Pantone 116File name: TrinityCollege_horz-seal_540-116

Two color, Pantone 540 and Pantone 873File name: TrinityCollege_horz-seal_540-873

Reversed (white)File name: TrinityCollege_horz-seal_rev-white

Vertical logo, with sealHorizontal logo, seal position: left

One color, blackFilename: TrinityCollege_vert-seal_K

One color, Pantone 540Filename: TrinityCollege_vert-seal_540

Two color, Pantone 540 and Pantone 116Filename: TrinityCollege_vert-seal_540-116

Two color, Pantone 540 and Pantone 873Filename: TrinityCollege_vert-seal_540-873

Reversed (white)Filename: TrinityCollege_vert-seal_rev-white

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LOGOTYPE FILE NAMES (continued from page 9)

Vertical logo, type only

One color, blackFilename: TrinityCollege_vert_K

One color, Pantone 540Filename: TrinityCollege_vert_540

Reversed (white)Filename: TrinityCollege_vert_rev-white

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COMBINING THE LOGOTYPE WITH TITLES OF TRINITY CENTERS AND INSTITUTES

The following style has been established for consistent treatment of the Trinity logotype when it is combined with the title of a Trinity Institute or Center. These combined marks can be used on signage, event posters, brochures, and other promotional materials. Specifications for these combinations are shown on page 12.

Examples:

C E N T E R F O R U R B A N A N D G L O B A L S T U D I E S

R A E T H E R L I B R A R Y A N D I N F O R M AT I O N T E C H N O L O G Y C E N T E R

I N S T I T U T E F O R T H E S T U DY O F S E C U L A R I S M I N S O C I E T Y A N D C U LT U R E

12

COMBINING THE LOGOTYPE WITH TITLES OF TRINITY CENTERS AND INSTITUTES (continued from page 11)

Specifications:

Center and Institute titles should be paired with the horizontal version of the logotype, without the seal.

The name of the Center or Institute is centered under the logotype, and appears in the font Futura Book, in all capital letters, with tracking (space between letters) of 200. The point size of the Center or Institute title should be one-third of the height of the “T” in Trinity. A half-point rule, the same length as the longest line in the name, separates the logo from the name. Match the vertical spacing to the examples shown here.

C E N T E R F O R U R B A N A N D G L O B A L S T U D I E S

R A E T H E R L I B R A R Y A N D I N F O R M AT I O N T E C H N O L O G Y C E N T E R

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TRINITY LOGOTYPE AND ADDRESS “LOCKUP”

The Trinity logotype and address should be used together consistently on Trinity publications. Refer to the examples below when pairing the logotype and address.

The address is set in Bembo Regular, 10/12 (using small caps for the state abbreviation, and oldstyle numerals). The baseline of “www.trincoll.edu” and the words “Hartford Connecticut” in the logotype should base align, as shown below. Set 0p4 points space between the last line of the address and the website URL.

The version of the logotype with the seal on top (the primary logo) is preferred for use with the address. The version without the seal can be used in situations where reproduction of the seal is problematic, or when there is not enough space for the version with the seal.

300 Summit Street Hartford, ct 06106-3100

www.trincoll.edu

2.125 inches

300 Summit Street Hartford, ct 06106-3100

www.trincoll.edu

seal width

2.125 inches seal width

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TRINITY SPIRIT MARKS

Spirit marks are used to help promote student activities, especially sports or other community building events.

Trintity T “Spirit” Logo

Trinity “Bantam” Figure Trinity “Northam Towers” mark

Trinity_T-name_K Trinity_T-only_K Trinity_T-name_540-116 Trinity_T-name_540-116-rev

Trinity_Bantam_540-116 Trinity_Bantam_K

Trinity Athletics mascot (please contact the Office of Communications or Athletics Director for usage information if for other then Athletics purpos-es.)

(for use in special circumstances; please contact the Office of Communications for usage information.)