corporateidentitySPRING

2012

PROFESSOR SLOAN

table ofcontents

GREENVALE VINEYARDS LOGO

MAAZA FINE INDIANCUISINE LOGO

assignmentthe

PICK A BUSINESS FROM THE LIST BELOW AND BEGIN EXPLORATION TO CREATE A NEW LOGO & IDENTITY SYSTEM

NEWPORT MANSIONSMUSEUM OF HISTORYGREENVALE VINEYARDSTHE STIRRING SPOON

CROSSROADS RIRI JAPAN SOCIETYDEFENDERS OF ANIMALSPIPPIN ORCHARDS

researchLOCATED IN PORTSMOUTH, RHODE ISLAND ON AQUIDNECK ISLAND KNOWN FOR IT’S RICH SOIL, TEMPERATE CLIMATE, AND LOCATION TO WATER MAKE PERFECT CONDITIONS FOR HARVEST

PRODUCES SMALL QUANTATIES OF ESTATE GROWN WINES

OPERATED BY CORTLAND AND NANCY PARKER, FOURTH GENERATION WINE

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meet the vineyard

conceptsBARN & HORSE STABLEBEFORE GREENVALE WAS A WINERY, IT WAS A FUNCTIONING HORSE STABLE

AQUIDNECK ISLANDTHE LOCATION IS WHAT MAKES THIS WINERY UNIQUE

HORSE WEATHERVANE

WINE LEAF A PLAY ON THE HISTORY OF THE VINEYARD

A CLASSIC SYMBOL OF A WINERY

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computer exploration

color optionsV I N E Y A R D SGREENVALE

V I N E Y A R D SGREENVALE

V I N E Y A R D SGREENVALE

V I N E Y A R D SGREENVALE

V I N E Y A R D SGREENVALE

V I N E Y A R D SGREENVALE

thecompleted

logoV I N E Y A R D SGREENVALE

logo number

two

the assignment

SELECT A THEME FOR A RESTAURANT BELOW, AND DEVELOP A CONCEPT. DESIGN A SYMBOL AND TYPE THAT REPRESENTS THE CONCEPT OF YOUR RESTAUANT

ASIANJAPANESEINDIAN

MEXICANCARIBBEANGREEK

name ideasCURRY IN A HURRY

HENNA

MAAZA

ABHILASHA

TASTY, DELICIOUS IN SANSKRIT

INDIAN TATTOO DESIGNS

DESIRE IN SANSKRIT

FAST FOOD INDIAN JOINT

inspiration meet the vineyard

henna designs traditional dance

indian cuisine

typeexploration

maazamaaza

color combinations

rough final sketch

GET RID OF WHITE OUTLINES

EXPLORE MORE TYPE OPTIONS

SMOOTH THE BOTTOM OF HENNA SHAPE

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suggestions

thecompleted

logo

the end.