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LOGO GUIDE

Jianqi Chen

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Complete Logotype Design

R:216

G:59

B:52

R:26

G:157

B:143

R:236

G:192

B:52

R:43

G:116

B:183

C:0M:73R:76K:15

C:0M:19R:78K:7

C:83M:0R:15K:38

C:77M:37R:0K:28

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Double Complementary Harmony

& Triad Harmony

The color is from A2LP current logocolor, the color reminds me of rainbow.

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Typeface

Loyotype Font:Comic Sans MS

A B C D E F G H I J K L M N O PQ R S T U V W X Y Za b c d e f gh i j k l m n o p q r s t u v w x y z1

2 3 4 5 6 7 8 9 0

A B C D E F G H I J K L M N OP Q R S T U V W X Y Za b c d

e f g h i j k l m n o p q r s t u vw x y z1 2 3 4 5 6 7 8 9 0

Bold

Regular

A B C D E F G H I J K L M N O PQ R S T U V W X Y Za b c d e f g

h i j k l m n o p q r s t u v w x y z12 3 4 5 6 7 8 9 0 

 Italic

I use this typeface because thistypeface this is cute and clean.

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Loyotype Scalability

3in

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5in

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1in

0.5in

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X

X/6

Free Space

I use 1/6 of the width of the symbol markt is because my logo is a little bit long so 1/6 will keept balance and at the same time make the logo in areasonable width

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Color Variants

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T-shirts Design

logo：1.4in*1.4inwords：1.5in*0.6in

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Design Concept

This logo is developed based on the logo( shown as

below) in the phase I. The initial version is to longwhich make no sense when the width become0.5in.

So I redesign it. Overall, my design idea is thatA2LP to me is a cooperative organization: it forone hand provides education opportunity for chil-dren, for another hand, provides teaching oppor-tunity for people like teaching. So I use puzzle torepresent the cooperation idea. And in the center

an adult lean close together creates an “A” letterfurther develop my design idea of cooperation.

As to the typeface, I use Comic Sans MS. Thisstyle is cute and is really consistent with colorpalette. And also this typeface is clean enough.

The color palette is from its original logo color,this four color create a feeling of fairy tale.

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