Logo guide bw

Perseus Brand Identity Guidlines


Copyright © Perseus. All rights reserved.

1. Introduction 42. Brand 63. Tagline 84. Logo 105. Color Palette 186. Grids 267. Typography 328. Direct Marketing 349. Web Icon 4010. Applications 46

Table of Contents


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The Perseus Books Group is an independent company committed to enabling independent publishers to reach their potential whether those publishers are Perseus-owned, joint ventures or owned by third parties. Member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo, Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with PublicAffairs and Nation Books, and joint ventures with Weinstein Books and The Daily independent publishers. For more information, visit our website at www.perseusbooksgroup.com.

David Steinberger

President and CEO

Introduction

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What is a Brand?

A brand is a collection of tangible and intangible attributes that resonate whenever the brand is experienced. The benefits of a brand can be emotional, ie how it makes one feel and rational, ie the tangible reward that one gets from it. It lives in the mind of your target audiences.

A brand essence is the inspiration, vision and reason for being. Brand values are what the brand stands for and what it believes in.

For a brand to be successful it must be defined, nurtured and championed.

The brand essence and values provide a benchmarking code by which activities that promote the brand canbe measured.


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Tagline

Insightful. Innovative. Independent. The Perseus publishing company is made up of a group of twelve publishers, each with their own name, location, and corporate identity. These companies include Avalon Travel, Basic Books, Basic Civitas, Beast Books, DaCapo, Nation Books, Running Press, Public Affairs, Seal Press, Weinstein Books, Westview, and Vanguard. Each agency publishes books in the fields of fiction, non-fiction, poetry, academia, philosophy, and health. They are located in the Midwest, the East Coast, and the West Coast .

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The logo

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Our LogoThe logo is a reflection of the Perseus brand, and the tagline, “Insightful. Innovative. Independent.”

The logo is important and crucial as it disguishes Perseus apart from other publishing companies. It unifies the other twelve publishing companies as a whole, and sets a universal mark for the company in the publishing industry.

The logo makes a simple, bold, and modern statement. It is an even weight sans serif typeface. The rounded type brings Perseus up-to-date, and sets it apart from other companies.

The following pages instruct and demonstrate on how to make the best use of the logo.

The logo in black

The logo in white


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Logo SizeThe logo may be scaled to any size. For most applications the logo will be sized to less than 1”.

1” logo

.67” logo

.33” logo


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Logo Isolation The space around the Perseus logo is important. There needs to be an ample amount of space around the logo to not interfere with it’s presence and regconition.

Space ensures the legibility and integrity of the logo.

The clear space should be proportional to the logo dimension.

%25

%50

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Logo Colors

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Main Logo ColorsThe Perseus logo is shown in its original color of blue. The following are other colors that may be applied to the logo and part of the Perseus brand.

Below are tints of the colors that can also be applied.

Perseus Blue

R: 64G: 131B: 196

C: 87M: 38Y: 0K: 0

Colors

Tints

Gray

R: 78G: 78B: 80

C: 0M: 0Y: 0K: 25

White

R: 225G: 225B: 225

C: 0M: 0Y: 0K: 0

Black

R: 39G: 37B: 37

C:0M:0Y:0K:100

Perseus Blue

%100

%25 %50

Gray

%100

%25 %50

Black

%100

%25 %50


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Secondary Logo ColorsThese are colors that may be applied to the Perseus logo. They can be used in marketing materials and the website. These colors follow the mission of the Perseus Brand.

R: 66G: 49B: 136

C: 90M: 100Y: 2K: 2

R: 72G: 77B: 156

C: 86M: 82Y: 0K: 0

R: 90G: 48B: 141

C: 75M: 100Y: 0K: 0

R: 60G: 87B: 162

R: 84G: 95B: 167

C: 92M: 74Y: 0K: 0

C: 79M: 69Y: 0K: 0

R: 104G: 77B: 155

C: 66M: 83Y: 0K: 0


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Tiertiary Logo ColorsBright warm colors may be applied to the Perseus logo for a refreshing take. To keep in touch with the company mission the colors cannot be too garish. These colors may be used and applied when needed for merchandise and other company applications.

R: 87G: 182B: 202

C: 79M: 0Y: 21K: 0

R: 72G: 77B: 156

C: 86M: 82Y: 0K: 0

R: 101G: 180B: 142

C: 77M: 0Y: 60K: 0

R: 221G: 134B: 47

R: 175G: 83B: 155

C: 0M: 57Y: 99K: 0

C: 19M: 82Y: 0K: 0

R: 221G: 229B: 62

C: 18M: 1Y: 100K: 0


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Grids

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Grid GuideThe grid guides can be used for company collateral such as magazine spreads, advertisements, and posters to mantain visual consistency in the coporate identity.

One Page

Six Column Grid

Two Page Spread

Six Column Grid


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Typography

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The Primary Typeface: AvenirThe grid guides can be used for company collateral such as magazine spreads, advertisements, and posters to mantain visual consistency in the coporate identity.

Avenir 35 LightAvenir 35 Light ObliqueAvenir 45 Book ObliqueAvenir 65 MediumAvenir 65 Medium ObliqueAvenir HeavyAvenir Heavy ObliqueAvenir 95 Black ObliqueAvenir Black


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Stationary

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Direct Marketing: StationaryThis is select stationary that can be used for company letters, invitations, and notes.

Company Letterhead

Perseus Blue Stationary

Pinstrip Gray Stationary

Gray Stationary White Stationary


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Business Card & EnvelopeThese are variations of the company cards and envelopes for company employees.

Company Business Card

3.5” by 2.0”

Envelope

9.5” by 4.125”


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Web Icon

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Web IconThe icon may be used in any web orinternet applications where an icon isneeded. This includes social networking websites and the home page.

The icon was designed in accordancewith the company’s mission statement, and is a good representation of the company spirit.

White on blue

White on blue

Blue Outline White Outlines


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Secondary Web Icon ColorsThe icon may be used in any web orinternet applications where an icon isneeded. This includes social networking websites and the home page.

The icon was designed in accordancewith the company’s mission statement, and is a good representation of the company spirit.

White on blue

R: 87G: 182B: 202

C: 79M: 0Y: 21K: 0

R: 72G: 77B: 156

C: 86M: 82Y: 0K: 0

R: 101G: 180B: 142

C: 77M: 0Y: 60K: 0

R: 221G: 134B: 47

R: 175G: 83B: 155

C: 0M: 57Y: 99K: 0

C: 19M: 82Y: 0K: 0

R: 221G: 229B: 62

C: 18M: 1Y: 100K: 0


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Applications

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Web ApplicationsThis icon will be used for the company’ssocial networking accounts.

Company Screenshots

Company Website


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Cell PhoneThis icon will be used for the company’ssocial networking accounts.


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E-ReaderThis icon will be used for the company’ssocial networking accounts.

Company Screenshots

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