Logo Design

Successful logos are:

• Distinctive• Memorable• Appropriate• Practical and Scalable• And, the most successful ones are

usually clever

Distinctive

Bass was a pioneer in international brand marketing. The Bass Red Triangle is one of the world's oldest logos first trademarked in 1875

Graphic Designer: Carolyn Davidson,1971. Inspired by Nike, goddess of victory. Company was originally called Blue Ribbon Sports.

Memorable

Logo was introduced in 1962. Designed by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968

1953: Fourth McDonald's restaurant, in Downey, California.It is the oldest McDonald's restaurant still in operation

Designed by Saul Bass in 1962 1946 original logo

Designed by Milton Glaser in 1977

Appropriate

Designed by Joe Finocchiaro

Practical

Clever

Designed by Joe Finocchiaro

• Designed by Herb Lubalin and Tom Carnase in 1965•Logo for a magazine that was never published

WE log

•Designed by Joe Finocchiaro in 2000

• Designed by Stanford professor Vaughan Pratt in 1982• The letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. • Its an ambigram

• Designed by Herb Lubalin and Tom Carnase in 1980•Communicates meaning figuratively through the logo• Also designed Brooks Brothers, MacWorld, Calvin Klein

• Designed by Phillipe Lenssen in 1999• Design goals: clearly differentiate from other search engines• Be a search engine first and foremost• Playfully simple, colors evoke child play but stray from color formality• The texture and shading of each letter lift it from the page while giving it both weight and lightness. It is

solid but there is also an ethereal quality to it.• Catull is font, old style serif (search looks in the past)

Logo by typology

• Typography• Type and mark• Mark

Type and a mark

Just Type

Designed by Chermayeff & Geismar

Just a mark

Designed by Chermayeff & Geismar

Three points used to represent the concept of Gottfied Daimler, which manufactures a range of transport movers that work effectively across air, water and land

Designed by Chermayeff & Geismar

• Company founded in 1897• Current logo designed by Raymond Loewy in 1967.• Design process was 4 years and included tests on

highway poles and interviewing motorists

• Original logo was a mussel shell introduced in 1900 and replaced in 1904 by the first version of the scallop shell motif.

• Original designed by Richard Runyan in 1973

• Created in 1994 by Lindon Leader, at Landor Associates• Considered one of the best logos of all times• Hidden arrow suggesting forward movement and thinking

• Designed by Ron Wayne (3rd co-founder of Apple) in 1976.

• Represents inspiration and innovation. Too complex

• Designed by Rob Janoff 1977• Bite mark to symbolize seduction, knowledge, play on byte• Rainbow colors (in different order), break from standard

• Introduced in 1997• Minimalism, controversial, new millenium

1942-1954 1954-1959 1956-1961

1959-1975 1975-1979 1979-1986

• Implies everything from A to Z and a smile