Logo Design & Corporate Identity Workshop
-
Upload
shaikhaltaf -
Category
Documents
-
view
222 -
download
0
Transcript of Logo Design & Corporate Identity Workshop
-
8/14/2019 Logo Design & Corporate Identity Workshop
1/33
BrandingCorporate Identity
LogoLogoDesign&
BrandingCorporate Identity
-
8/14/2019 Logo Design & Corporate Identity Workshop
2/33
o o What is Logo Design ?
History of Logo (Sign/Mark) Design
Logo design development Journey
Think before Logo Design Logo Design process
Why logo need evolution
Copyright process
Design
-
8/14/2019 Logo Design & Corporate Identity Workshop
3/33
What is Logo Design ?
A logo is not just a mark
it reflects a business's commercial brandthrough the use of shape, fonts, colour, and / or images.
A logo is for inspiring trust, recognition and
attraction for a company or product
A logo is a marketing communication material,
representing your company from your business cards
to promotional brochures, or a nationwide
broadcasted TV commercial.
Logos are the foundation of a company's visual image, a first-rate logodesign is Important. A professionally designed logo is a must for anyone
who has a business or product that they want to promote via any
medium.
-
8/14/2019 Logo Design & Corporate Identity Workshop
4/33
History of Logo (Sign/Mark) Design
The name logo may seem to have come into existence only in
recent years but in fact it has been with us all along the record ofhuman history.
Ancient Era
Archeological survey shows that many early Greek and roman
coins bear the monograms or logos of rulers.
This identity draw had started well
before any systematic written language evolved
The word logo means a name, symbol or trademark,which is designed for easy recognition.
-
8/14/2019 Logo Design & Corporate Identity Workshop
5/33
-
8/14/2019 Logo Design & Corporate Identity Workshop
6/33
-
8/14/2019 Logo Design & Corporate Identity Workshop
7/33
Logo design development journey
The emergence of the information age changed the face of
logos and logo design.
As per technology logo design trend chang
Now when we look back to the last 5-10 years
we will see how logo designs have undergone changes in leaps
& bounds. Some of the all time famous logos are:
IBM, BMW, Mc Donalds, Nike, and Mercedes
-
8/14/2019 Logo Design & Corporate Identity Workshop
8/33
-
8/14/2019 Logo Design & Corporate Identity Workshop
9/33
-
8/14/2019 Logo Design & Corporate Identity Workshop
10/33
Think before Logo Design
A logo must be describable
A logo must be memorable
A logo must be effective without colour
A logo must be scalable i.e. effective when just an inch in size
Color & Shape is important in Logo
- Combination (icon plus text )
- Logotype / Wordmark / Lettermark (text or abbreviated text)
- Icon ( symbol / brand mark )
-
8/14/2019 Logo Design & Corporate Identity Workshop
11/33
-
8/14/2019 Logo Design & Corporate Identity Workshop
12/33
-
8/14/2019 Logo Design & Corporate Identity Workshop
13/33
The Design Brief
Research and Brainstorming
Sketching
Conceptualising & Prototyping
Send to Client for Review
Revise and Add Finishing Touches
Supply Files to Client and Provide Customer Service
Logo Design process
-
8/14/2019 Logo Design & Corporate Identity Workshop
14/33
-
8/14/2019 Logo Design & Corporate Identity Workshop
15/33
-
8/14/2019 Logo Design & Corporate Identity Workshop
16/33
Why logo need evolution
When you update or Re-Brand a great product to make itan even better one
Up to date with Scenario
Stand out and be refreshingly from different Competitor
-
8/14/2019 Logo Design & Corporate Identity Workshop
17/33
-
8/14/2019 Logo Design & Corporate Identity Workshop
18/33
Tradmark - Register process
Apply for registration
Process of registration
Time period to get registration
TM
-
8/14/2019 Logo Design & Corporate Identity Workshop
19/33
Identit What is Corporate Identity
Corporate Communication Management
Corporate Identity Guideline Manual
Concentration of design standard
Consistency follows
Corporate
-
8/14/2019 Logo Design & Corporate Identity Workshop
20/33
What is Corporate Identity
Corporate visual identity plays a significant role in the way an
organization presents itself to both internal and external market.
In general terms, a corporate visual identity expresses the
values and ambitions of an organization, its business, and its
characteristics.
The organisation wants to present itself as clear and
comprehensible
The organisation wants to symbolise its ethos, its attitudes
and personality.The Organisaion wants to differentiate itself & its products
from those of its competitors in the marketplace
-
8/14/2019 Logo Design & Corporate Identity Workshop
21/33
-
8/14/2019 Logo Design & Corporate Identity Workshop
22/33
B di
-
8/14/2019 Logo Design & Corporate Identity Workshop
23/33
Brandin What is Branding
Name
Find out the most suitable tool
What it Takes to build a Brand ?
Brand Ambassador
Umbrella Brand
-
8/14/2019 Logo Design & Corporate Identity Workshop
24/33
What is Branding
Brand is the proprietary visual, emotional,
rational, and cultural image that you associate
with a company or a product.
When you think Air-tel, you might think telecommunication. When
you think Amul, you might think of Milk products or
"The test of India." When you think Sony, you might think "Electric
Producs." The fact that you remember the brand name and have
positive associations with that brand makes your product selection
easier and enhances the value and satisfaction you get from the
product.
-
8/14/2019 Logo Design & Corporate Identity Workshop
25/33
-
8/14/2019 Logo Design & Corporate Identity Workshop
26/33
Naam me bahot kuch rakka hai...!
A great brand name is one of the most powerful
forces in branding, marketing and advertising. It is at
once the story about what makes you different from
your competitors and the emotional tug that
connects you with your audience.
-
8/14/2019 Logo Design & Corporate Identity Workshop
27/33
What it Takes to build a Brand ?
- Consistency
- Product Performance
- Service Performance
- Advertising
- Identify Customer Touch Points
- Assess the Communication Need
- Measure and Improve
-
8/14/2019 Logo Design & Corporate Identity Workshop
28/33
A brand ambassador a well-connected person
or a celebrity who is used to promote andadvertise a product or service.
Brand Ambassador
A company achieves some clear-cut goals by using a brand
ambassador. It works out in building brand loyalty, as the
consumer may have interest on that particular celebrity.
So when he or she would see that celebrity on an advertisement,
then that person could get motivated to use that product or
service, as a respected person is involved.
-
8/14/2019 Logo Design & Corporate Identity Workshop
29/33
-
8/14/2019 Logo Design & Corporate Identity Workshop
30/33
-
8/14/2019 Logo Design & Corporate Identity Workshop
31/33
-
8/14/2019 Logo Design & Corporate Identity Workshop
32/33
Umbrella Brand
An umbrella brand is a parent brand that appears on
a number of products that may each have separatebrand images.
-
8/14/2019 Logo Design & Corporate Identity Workshop
33/33
Thank you
There is great beauty in simplicity.
That which is simple is close to Truth.
Altaf Shaikh - Graphic Designer