Logo Design, Branding and Colour Schemes - 6 Top Tips

9
Presents... 6 Top Tips on Logo Design, Branding and Colour Schemes Presents...

Transcript of Logo Design, Branding and Colour Schemes - 6 Top Tips

Page 1: Logo Design, Branding and Colour Schemes - 6 Top Tips

Presents...

6 Top Tips on Logo Design, Branding and Colour Schemes

Presents...

Page 2: Logo Design, Branding and Colour Schemes - 6 Top Tips

Do Your Research

A new business is born every minute in the UK, therefore your business needs to stand out from the crowd. Source: http://www.telegraph.co.uk/finance/yourbusiness/11327630/A-company-born-every-minute-in-2014.html

Tip #1

1Step

2Step

3Step

Go to Google, type in “logos”

and hit the images link in the search

results

Grab a pencil and a piece of paper and sketch out some logo concepts.

Visit the Colour Lovers website and

choose the colour palettes

you like.

Page 3: Logo Design, Branding and Colour Schemes - 6 Top Tips

First impressions are 94% design related as has the biggest influence on people’s first impressions of your brand. Source: http://www.kinesisinc.com/the-truth-about-web-design/

Things that DON’T Make a Good logo

Things that don’t constitute a good logo include:1. Use of clipart2. Copying other logos3. Looking too much like your competitors4. Using too much detail in your logo

Tip #2

Page 4: Logo Design, Branding and Colour Schemes - 6 Top Tips

Engage a Professional Graphic DesignerA professional designer:• Understands colours• Knows fonts well• Has a gut instinct for what works on

screen and in print• Will always create a better design than

you

In the US nearly 260,000 people are employed as graphic designers, which leads me to believe design is important. Source: http://brandongaille.com/11-graphic-design-industry-statistics-and-trends/

Tip #3

Page 5: Logo Design, Branding and Colour Schemes - 6 Top Tips

Avoid Clichés and MetaphorsYour logo should be:• Clear• Self-explanatory• Avoid clichés• Simple

A cliché simply isn’t original and during brainstorming exercises are typically the first ideas to be discarded. Source: http://justcreative.com/2010/08/24/logo-design-mistakes/

Tip #4

If you find yourself having to explain your logo, then it isn’t doing its job effectively.

Page 6: Logo Design, Branding and Colour Schemes - 6 Top Tips

A complex brand has too many colours, shapes and fonts in it therefore stripping your logo right back to basics makes a brand more

identifiable.

Keep it Simple Stupid (KISS)

Tip #5

For example, introducing two colours into a logo means there is twice as much information to take in and remember. Therefore a single colour logo will have more

impact.

1976 1977-1998 1998 2001-2007 2007 2013

Page 7: Logo Design, Branding and Colour Schemes - 6 Top Tips

ConsistencyYour logo and branding will appear on your:1. Website2. Business cards3. Stationary4. Advertising5. Vehicles6. Signage7. Social media8. Basically everywhere.

Therefore if your brand isn’t consistent your core message will be confusing to potential customers.

In fact, 88% of consumers research before they buy, consulting an average of 10.4 sources. Source: https://www.thinkwithgoogle.com/research-studies/the-zero-moment-of-truth-macro-study.html

Tip #6

TIP: Create a set of brand guidelines which you can refer to whenever using your logo and branding.

Page 8: Logo Design, Branding and Colour Schemes - 6 Top Tips

ResourcesWatch it on YouTube!

o Colour Lovers – http://www.colourlovers.com o Apple Logo Evolution -

http://www.studiokarma.fr/evolution-du-logo-apple/ o The Telegraph - http://

www.telegraph.co.uk/finance/yourbusiness/11327630/A-company-born-every-minute-in-2014.html

o Kinesisinc - http://www.kinesisinc.com/the-truth-about-web-design/

o Brandon Gaille - http://brandongaille.com/11-graphic-design-industry-statistics-and-trends/

o Just Creative - http://justcreative.com/2010/08/24/logo-design-mistakes/

o Google Zero Moments of Truth - https://www.thinkwithgoogle.com/research-studies/the-zero-moment-of-truth-macro-study.html

Page 9: Logo Design, Branding and Colour Schemes - 6 Top Tips

is a Business Strategy Expert and Founder of Digital Agency, The

Coconut Group. He specializes in delivering Business and Online Strategy

to established SMEs turning over £500k helping them to achieve scale

and growth.

Robin Waite

Complete Strategy to Starting Up a Business Online

www.onlinebusinessstartup.co.ukOr email me directly

[email protected]

To get a

go to