Ashikul IslamGraphic Designer

A Logo is a design symbolizing ones organization. ... Logotypeis a graphic representation or symbol of a company name,trademark, abbreviation, etc., often uniquely designed forready recognition. You may also think of a Logo as a simplevisual mark to identify your company product or service.

What is logo?

An effective logo is distinctive, appropriate, practical, graphic,simple in form and conveys an intended message. In itssimplest form, a logo is there to identify but to do thiseffectively it must follow the basic principles of logo design;

Logo Design Concept

A simple logo allows for easy recognition and allows the logoto be versatile and memorable. Effective logos featuresomething unexpected or unique without being overdrawn.

Logo Design Concept

A logo must be simple

Following closely behind the principle of simplicity is that ofmemorability. An effective logo should be memorable andthis is achieved by having a simple yet appropriate logo.

Logo Design Concept

A logo must be memorable

An effective logo should endure the test of time. The logoshould be 'future proof', meaning that it should still beeffective in 10, 20, 50+ years time.

Logo Design Concept

A logo must be enduring

An effective logo should be able to work across a variety ofmediums and applications.

Logo Design Concept

A logo must be versatile

How you position the logo should be appropriate for itsintended purpose.

Logo Design Concept

A logo must be Appropriate

Merrill Lynch is a financial institution that stands for stability andgrowth. They use a bull as their icon, which represents strength,growth, and a rising market.

A few examples

Nike sells shoes and other sporting goods. However, their logodoesn’t include shoes or sports equipment. Instead, the NikeSwoosh is a stylized wing, representing speed and victory—twobrand ideas that Nike is associated with.

A few examples

The first time Phil Knight (Founder if nike) saw the swoosh logohe said: “Well I don’t love it, but maybe it will grow on me.”

Incidentally

A few examples

Establish your design

Establish your design• Design brief. Conduct a questionnaire or interview with the client to get the design brief.• Research. Conduct research focused on the industry itself, its history, and its competitors.• Reference. Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.• Sketching and conceptualizing. Develop the logo concepts around the brief and research.• Reflection. Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback.• Presentation. Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.

Learn from others

Mind mapping and mood boards

Keep all your sketches

Use a grid to createa timeless logo

Create vectors Use smart objects Choose your typeface carefully Adapt an existing typeface Avoid gimmicky fonts Avoid gimmicky fonts Don't use more than two fonts Ensure it works on dark backgrounds Create different size versions

Don't confuse 'logo' with 'brand' Create a logo style guide Be inspired by the best