Logo design and corporate identity

Driving awareness of you and your values through creative design…

Whether it’s for the creation of a new business,

revamping or refreshing a current identity,

our Account Directors’ experience in front-line

corporate services, FMCG brand management,

retail and hospitality ensures your brand is in

trusted hands before it even hits the studio.

Our experienced creative team will

then produce designs that hit the mark,

ensuring they are:

• Unique

• Distinctive

• Engaging

• Memorable.

Scan to see more logo design and corporate identity samples on our website.

Critical success factors for your

corporate identity

Create visual elements beyond the logo90% of information received by the brain is visual.

So no matter how eloquently described, visual elements

communicating the brand’s values will always be

more effective.

Make your unique values obviousDon’t be overly cryptic when communicating the brand’s

value and unique benefits. Delivering the message is more

important than being creative.

Aim to build emotional connectionsRational and fact based communication has its place,

but when it comes to brands, emotional messaging is

twice as likely to induce the desired response.

Engage the experts to choose the right colours

We all have our own preferences, but there is plenty of

science, psychology and cultural bias behind colour choice.

Engage your design advisers to ensure the colour scheme

is chosen with this in mind.

Brand

Perceived emotional

corporate image.

IdentityVisual aspects that

form part of the

overall brand.

LogoIdentifies a business

in its simplest form

via the use of a

mark or icon.

 02 9279 0022   02 9279 1922 Suite 103, Level 1, 19–21 Berry Street, North Sydney, NSW 2060

ABN 80 883 821 452

www.impressdesign.com.au