Logo design
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Transcript of Logo design
Logo DesignHow To
Not just a mark Reflects a business’s brand using shapes,
fonts, color, and/or images.
Used for inspiring trust, recognition and admiration for a company or product
What is a logo?
Effective Logo Design Principles
1. A logo must be simple◦ A simple logo design allows for easy recognition
and allows the logo to be versatile and memorable.
◦ Good logos feature something unexpected or unique without being irrelevant
Effective Logos
2. A logo must be memorable◦ An effective logo design should be memorable
and this is achieved by having a simple, yet appropriate logo that does not blend in to the crowd
Effective Logos
3. A logo must be timeless◦ An effective logo should stand the test of time. ◦ A good way to determine is asking if your logo will
still be effective in 10, 20, 50 years?
Effective logos
4. A logo must be versatile◦ An effective logo should be able to work across a
variety of mediums and applications◦ It should be able to scale to a number of different
sizes◦ It should be able to work in just one color or
grayscale as well
Effective Logos
5. A logo must be appropriate◦ An effective logo is appropriate for its intended
purpose. If you are designing for a children’s store – use a
childish font and color scheme These same fonts and color schemes would not be
appropriate for a law firm
Effective Logos
Good logos
1971- Represents the wing in the famous statue of the Greek Goddess of victory
Things to avoid…
Choosing common fonts ◦ Times New Roman, Arial, etc.
Using “stock” images or copying competitors
Things to avoid…
Preliminary work is a MUST◦ Sketches (pencil and paper OR digital)
at least 2-3 different designs then 3 variations of each of those
Essential Rules to Logo Design
Create Balance◦ Balance is important because our minds naturally
perceive a balanced design as being pleasing and appealing
◦ Keep your logo balanced by keeping the “weight” of graphics, colors, and size equal on each side
Essential Rules to Logo Design
Clever use of color◦ Basic rules to keep in mind
Use colors near to each other in the color wheel (ex. for a “warm” palettete, use red, orange and yellow hues)
Don’t use colors that are so bright they are hard on the eyes
IT MUST LOOK GOOD IN BLACK AND WHITE TOO◦ Know how colors evoke certain feelings and
moods
Essential Rules to Logo Design
Design style should suit the company◦ Research the client and its audience
Essential Rules to Logo Design
Typography matters…A LOT!◦ Avoid commonly used fonts◦ Make sure the font is legible when scaled down,
especially with scripts◦ One font is ideal – avoid more than TWO
Essential Rules to Logo Design
The goal is RECOGNITION◦ Combine all graphic design elements and
principles
Essential Rules to Logo Design
Design for the CLIENT NOT YOU◦ You should never inject too much of your own
personality into the logo◦ You are designing to appeal to the client and their
target audience, not yourself
Essential Rules to Logo Design
K.I.S.S.◦ Keep It Simple, Stupid◦ The more simple the logo, the more recognizable
it will be
◦ Work the design down to its essentials and leave out all the unnecessary elements
Essential Rules to Logo Design
Use other design for INSPIRATION ONLY!◦ Don’t copy other designers’ work! While there’s
nothing wrong with being inspired by other designers, copying another person’s ideas or work is morally and legally wrong
Essential Rules to Logo Design
Research Brainstorm and generate ideas Preliminary sketches Develop digital versions of design Send to client for comments and feedback Add or remove anything the client wants Finalize
Logo Design Steps/System
Design a logo for MooCow String Cheese Miss. Pruett is your client Target Audience – Moms with school-aged
children (think packing lunches or carpooling with snacks for all the kids in the van)
You may work in partners or on your own
Your Assignment
Today ◦ research and sketching
Tomorrow ◦ sketches due
3 different logos (or 3 different versions of one logo)◦ begin digital version
Friday◦ first draft of logo due at end of class
Be prepared to provide rationale for certain design choices and elements
Your Assignment