Logo analysis and comparisonLogo analysis and comparison

Logo 1Logo 1TypeType: Form of slab-serif font used with the ‘wired’ put in : Form of slab-serif font used with the ‘wired’ put in bold. This places emphasis on the word and therefore bold. This places emphasis on the word and therefore the importance and significance in relation to the logo. the importance and significance in relation to the logo.

ShapeShape: Multiple freehand lines have been drawn and put : Multiple freehand lines have been drawn and put in three different colours. This relates back to the ‘wired’ in three different colours. This relates back to the ‘wired’ element and corresponds nicely to the text. The shape is element and corresponds nicely to the text. The shape is

fairly abstract and three dimensional which also fairly abstract and three dimensional which also increases the impact of the logo aesthetically. increases the impact of the logo aesthetically.

Colour: Colour: The font is in white which contrasts nicely with The font is in white which contrasts nicely with the grey background and the full stop has been put in the grey background and the full stop has been put in

green to add variety and extra interest. This also green to add variety and extra interest. This also complements the actual logo where bright and vibrant complements the actual logo where bright and vibrant colours have been used to set the logo apart from the colours have been used to set the logo apart from the

text. text.

Successful? Successful? Overall, I think that the design is very Overall, I think that the design is very simple but reasonably effective. The logo itself is very simple but reasonably effective. The logo itself is very different and unusual which would immediately give a different and unusual which would immediately give a company their own identity in terms of advertising etc. company their own identity in terms of advertising etc.

Logo 2Logo 2TypeType: The sans-serif ‘R’ has been put in bold which : The sans-serif ‘R’ has been put in bold which

allows it to stand out and grabs the audiences attention allows it to stand out and grabs the audiences attention straight away. straight away.

ShapeShape: The edges of the surrounding shape have been : The edges of the surrounding shape have been rounded which ensures the shape isn’t too harsh. This rounded which ensures the shape isn’t too harsh. This

also works well with the chosen font for the ‘R‘ as a quite also works well with the chosen font for the ‘R‘ as a quite curvy, rounded font has been used. The ‘R‘ is attached curvy, rounded font has been used. The ‘R‘ is attached

to the star which relates directly to the brand and, to the star which relates directly to the brand and, combined with the ‘R‘ symbolises the Rockstar brand combined with the ‘R‘ symbolises the Rockstar brand

very effectively. very effectively.

ColourColour: Unlike the dark grey background used in the : Unlike the dark grey background used in the previous logo, a vibrant orange has been used for this previous logo, a vibrant orange has been used for this background. This contrasts with the black used for the background. This contrasts with the black used for the text and the outline round both the whole logo and the text and the outline round both the whole logo and the

star. star.

Successful? Successful? Again this logo design is very simple but it Again this logo design is very simple but it is recognised around the world as a result. It makes use is recognised around the world as a result. It makes use of the dark/light contrast much like the previous logo and of the dark/light contrast much like the previous logo and

has an effective visual impact. has an effective visual impact.

Logo 3Logo 3TypeType: Simple, sans-serif font used in bold which allows : Simple, sans-serif font used in bold which allows the text to stand out. A different font has been used for the text to stand out. A different font has been used for the ‘CAT’ which adds variety and interest. This is not the ‘CAT’ which adds variety and interest. This is not

dissimilar to how the second word in the first logo was dissimilar to how the second word in the first logo was put in bold. This allows certain words to stand out and put in bold. This allows certain words to stand out and

have the desired effect. have the desired effect.

Shape/colourShape/colour: The shape of the logo is very effective. : The shape of the logo is very effective. The white background has been used as a base layer to The white background has been used as a base layer to build the logo around it. The outline of the cat’s face is build the logo around it. The outline of the cat’s face is

clearly visible as the white shape contrasts with the clearly visible as the white shape contrasts with the purple. This also blends in with the white background purple. This also blends in with the white background and complements the text nicely. The other two logos and complements the text nicely. The other two logos didn't use this technique, it was just block shapes with didn't use this technique, it was just block shapes with different fills rather than using the background to make different fills rather than using the background to make

the outline of the shape. the outline of the shape.

Successful? Successful? The logo works well but, personally, I feel The logo works well but, personally, I feel that the colours are a bit bland and tame. With more that the colours are a bit bland and tame. With more

vibrant colours this could be a really visually stimulating vibrant colours this could be a really visually stimulating logo. However, this company may have wanted a subtle logo. However, this company may have wanted a subtle

approach. approach.