LOGO AND CAMPAIGN USAGE RULES AND GUIDELINES
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LOGO AND CAMPAIGN USAGE RULES AND GUIDELINES July 2021
Transcript of LOGO AND CAMPAIGN USAGE RULES AND GUIDELINES
LOGO AND CAMPAIGN
USAGE RULES AND GUIDELINES
July 2021
“VacciNation: Own your life” is a public service campaign aimed at
increasing public education and awareness of the Covid-19 vaccination
programme. It is supported by the National Department of Health
and is specifically designed to be easily adopted and co-branded by
approved organisations and businesses.
LOGO
PRIMARY LOGO
The primary logo comprises of the unique ‘vaccination’ logotype with the ‘o’ created by a globe graphic, and
the ‘Own your life’ slogan. The composite is a fixed element, and no part thereof may be edited or altered in
any way, other than those options presented in this document and with prior approval (see pg 24).
INVERTED LOGO 1
INVERTED LOGO 2
green100C 14M 100Y 41K
R31 G98 B51
HEX#1F6233
gold0C 24M 80Y 24K
R194 G163 B68
HEX#C2A344
COLOURS
BASIC RULES
Do not alter the logo colours
Do not alter the logotype
Do not add a shadow
to the logo
Do not distort the logo
Do not remove or edit
any part of the logo
Do not allow any external design
element to obstruct the logo
Do not apply any colour
or 3-D effects to the logo
Do not use the logo
without the slogan
Do not place the logo on a background
that compromises its legibility
PARTNERSHIP LOGO CUSTOMISATION
The logo’s two colours may be changed to match an approved parter business or organisation’s corporate
identity, using the following methodology: COLOUR 1, being the more dominant of the two colour options, is
used for ‘nation’ logotype, the globe icon, and the ‘Own your life’ slogan. COLOUR 2, being the more recessive
of the two colour options, is used for ‘vacci’ logotype. NB: The same logo rules as per the primary logo apply.
COLOUR 2 (recessive) COLOUR 1 (dominant)
PARTNERSHIP LOGO CUSTOMISATION
PARTNERSHIP LOGO CUSTOMISATION EXAMPLES
CAMPAIGN
A set of four A2 posters and an A7 fold-out leaflet in all 11 official
languages has been designed for the campaign. Both assets can be
adopted and adapted (as per the guidelines in this document) by
approved partner organisations and businesses.
A2 POSTERS
There are four A2 posters, each translated into all 11 official South African languages. Open files are supplied in InDesign.
A7 FOLD-OUT LEAFLET
There is one A7 fold-out leaflet, translated into all 11 official South African languages. Open files are supplied in InDesign.
inner fold-out
outer fold-outfront cover
back cover
QUICKSAND BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz12345678910
(Add a slight keyline
to the headline font
to make it bolder)
Ownyourlife.
FONT
green100C 14M 100Y 41K
R31 G98 B51
HEX#1F6233
orange0C 60M 100Y 0K
R214 G124 B28
HEX#D67C1C
yellow0C 37M 100Y 0K
R229 G171 B26
HEX#E5AB1A
blue43C 3M 0Y 15K
R153 G187 B215
HEX#99BBD7
gold0C 24M 80Y 24K
R194 G163 B68
HEX#C2A344
brown0C 55M 100Y 41K
R147 G95 B19
HEX#935F13
COLOURS
PARTNERSHIP CAMPAIGN CUSTOMISATION
A2 POSTERS PERMITTED CUSTOMISATION (OPTION A)
You may use the poster artwork as is and just add your logo.
YOUR LOGO
A2 POSTERS PERMITTED CUSTOMISATION (OPTION B)
You may add your logo and change the colour palette of the poster and campaign logo to suit your corporate identity.
You may also adjust the colours of the models’ clothing to match the layout. You may scale the artwork up to A1 or A0.
NB: THESE ARE THE ONLY CHANGES PERMITTED. NO text edits or further layout changes are permitted
and the positioning of the NDoH logo is fixed.
YOUR LOGO
A7 LEAFLET PERMITTED CUSTOMISATION (OPTION A)
You may use the leaflet artwork as is and just add your logo.
inner fold-out
outer fold-outfront cover
back cover
YOUR LOGO YOUR LOGO
YOUR LOGO
A7 LEAFLET PERMITTED CUSTOMISATION (OPTION B)
inner fold-out
outer fold-outfront cover
back cover
You may add your logo and change the colour palette of the leaflet and campaign logo to suit your corporate identity.
You may also adjust the colours of the models’ clothing to match the layout. NB: THESE ARE THE ONLY CHANGES
PERMITTED. NO text edits or further layout changes are permitted and the positioning of the NDoH logo is fixed.
YOUR LOGO YOUR LOGO
YOUR LOGO
PERMISSION & APPROVAL
You are welcome to use the posters and leaflets included in this document, and to
also use the “VacciNation” logo on other marketing materials. However, in order
to maintain the integrity of the campaign, we request that you confirm all final
designs and usage with us in order to gain approval prior to production. You can
do so by emailing your designs to Corné Kritzinger at [email protected]
The “VacciNation” logo, slogan, posters and leaflet or any element thereof may
be not be shared, circulated or reproduced in any form without without prior
consent obtained from Corné Kritzinger at [email protected]
NB: The use of the National Department of Health logo is exclusive to the poster
and leaflet designs and may not be used on any other marketing material.
Furthermore, the National Department of Health logo should not be used on any
material bearing the logo of alcohol, tobacco or sugary drinks products.
Thank you.
