Logitech: Managing social media for a global brand, presented by Reagan Freyer
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Transcript of Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech Reagan Freyer
Managing social media for a global brandLearn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 41New York City10-26-2016
MemberMeeting
41
LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
MANAGING SOCIAL MEDIA FOR A GLOBAL BRAND
Reagan FreyerHead of Global Social Media
LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
SO WHAT’S THE BIG DEAL?
LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
IN SHORT:IT’S COMPLICATED!
LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
THE SOLUTION?
LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
KEEP IT SIMPLE.
DEFINE A WORLDWIDE SOCIAL STRATEGY
KEEP IT SIMPLE.
LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
ESTABLISH KEY PILLARS OF THE GLOBAL SOCIAL APPROACH
Social Listening Content Creation/Curation
Social Channels InfluencersPaid Social
LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
BUILD THE SOCIAL ECOSYSTEM
logitech social
content and conversations
paid social media influencer outreachlogitech social channels(platform management)
social measurement
community management amplification
social intelligence
input (strategic planning) / output (measurement)
social listening
LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
PROCURE AND IMPLEMENT GLOBAL TOOLS
“GLOCALIZE” SOCIALKEEP IT SIMPLE.
GLOBAL BECOMES LOCAL
Generate Media Buzz
Drive Purchase
GLOBAL SOCIAL STRATEGY
AMR EMEA AP
● Localization and execution of global social media strategy● Leverage of global social tools
● Country-funded paid social media support● Supplemental, localized content creation / curation
● Monitoring / community management● Performance reporting and ladder up to regional / global goals
● Provide strategy direction and partner on localization of strategy● Establish / implement global social tools
● Develop and deliver global content● Taskforce support
LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
SO DOES IT END THERE?
1. GO DEEPER for more insight
2. MEDIA MACHINE content model
3. EXPRESS the brand at every touch point
4. 360 INTEGRATION with fans & influencers
NO - WE KEEP ON KEEPIN’ ON
LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
THANK YOU
Learn more about past and upcoming Member Meetingssocialmedia.org/meetings
Learn more about Member Meetingssocialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 41New York City10-26-2016
MemberMeeting
41