Logistics Organization
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Transcript of Logistics Organization
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Transportation/Logistic StrategyLogistics Organization
Bowersox (1961)
Cannot Avoid Performing Logistical Functions
Functional Areas Scattered Throughout the Firm
Problem: Sub-optimization due to Functional SilosBudgetary ProblemsPoor CommunicationResponsibility without Authority
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Transportation/Logistic StrategyTraditional Organization Chart
President
VPMarketing
VPOperations
VPFinance
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital Budgeting
Financial ManagementEtc.
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Transportation/Logistic Strategy
Customer ServicePart of Order Processing
Field WhsingLocation Analyses
TrafficScheduling
Raw Materials WhsingPackaging/Handling
Part of Order ProcessInventory
ForecastingCommunications
Traditional Organization Chart
President
VPMarketing
VPOperations
VPFinance
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital Budgeting
Financial ManagementEtc.
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Transportation/Logistic StrategyLogistics Organization
Bowersox (1961)
Problem: Sub-optimization
Solution: Reorganization
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Transportation/Logistic StrategyTraditional Organization Chart
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital BudgetingAsset Management
Etc.
President
VPMarketing
VPOperations
VPFinance
Customer ServiceOrder Processing
TrafficScheduling
Inventory ControlForecasting
CommunicationsWarehousing
Packaging/HandlingLocation Analyses
VPLogistics
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Transportation/Logistic StrategyLogistics Organization
Bowersox (1965)Logistics in a State of Semi-MaturityMany Firms Adopting Logistics Concept/Reorganizing
Johnson (1975)Logistics Still in a State of Semi-MaturityMany Firms Reorganized, then Returned to Old OrganizationAbandoned the Logistics Concept
Post-Mortem Studies: Why?Organizational Shock
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Transportation/Logistic StrategySolutions to Organizational Problems
Cross Charges
Coordinating Committees
Savings Pools
Executive Review
Reorganization (Slow and Small Steps)
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Transportation/Logistic Strategy
Customer ServicePart of Order Processing
Field WhsingLocation Analyses
TrafficScheduling
Raw Materials WhsingPackaging/Handling
Part of Order ProcessInventory
ForecastingCommunications
Traditional Organization Chart
President
VPMarketing
VPOperations
VPFinance
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital Budgeting
Financial ManagementEtc.
![Page 9: Logistics Organization](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168f7550346895de00652/html5/thumbnails/9.jpg)
Transportation/Logistic StrategyNew Organization for Logistics
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital BudgetingAsset Management
Etc.
President
VPMarketing
VPOperations
VPFinance
Traffic
VPLogistics
Scheduling
Raw Materials WhsingPackaging/Handling
Part of Order ProcessInventory Control
ForecastingCommunications
Customer ServicePart of Order Processing
Field WhsingLocation Analyses
![Page 10: Logistics Organization](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168f7550346895de00652/html5/thumbnails/10.jpg)
Transportation/Logistic Strategy
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital BudgetingAsset Management
Etc.
President
VPMarketing
VPOperations
VPFinance
TrafficOrder Processing
VPLogistics
--------- Scheduling
Raw Materials WhsingPackaging/Handling
---------- Inventory Control
ForecastingCommunications
Customer Service----------
Field WhsingLocation Analyses
New Organization for Logistics
![Page 11: Logistics Organization](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168f7550346895de00652/html5/thumbnails/11.jpg)
Transportation/Logistic Strategy
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital BudgetingAsset Management
Etc.
President
VPMarketing
VPOperations
VPFinance
TrafficOrder Processing
Warehousing
VPLogistics
--------- Scheduling
----------Packaging/Handling
---------- Inventory Control
ForecastingCommunications
Customer Service--------------------
Location Analyses
New Organization for Logistics
![Page 12: Logistics Organization](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168f7550346895de00652/html5/thumbnails/12.jpg)
Transportation/Logistic Strategy
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital BudgetingAsset Management
Etc.
President
VPMarketing
VPOperations
VPFinance
Customer ServiceOrder Processing
TrafficScheduling
Inventory ControlForecasting
CommunicationsWarehousing
Packaging/HandlingLocation Analyses
VPLogistics
New Organization for Logistics