Logistic Metro 2016
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Transcript of Logistic Metro 2016
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TRNG I HC KINH T TP.HCM
VIN O TO SAU I HC
BI TP QUN TR CHUI CUNG NG
TP SAN: CHUI CUNG NG
METRO CASH AND CARRY VIET NAM (MCCV)
Nhm 1 thc hin
Ging vin ph trch: TS.T Th M Linh
TP.H Ch Minh, thng 12nm 2015
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DANH SCH THNH VIN THC HIN NHM 1
1.Trn L Nht An_7701240512B
2.Trn Th Vn Anh_7701241331B
3.Trnh Nguyn Tun Anh_7701240765A
4.Hong Trng Quc Bo_7701241321A
5.Nguyn Hong Bch_7701240667A
6.oTh Kim Chi_7701241328B
7.Nguyn nh Cng_7701240361A
8.Nguyn Bch Din_7701240379A9.V Th Bch Dim_7701240581A
10.L Quang c_7701240259A
11.Nguyn Th Hng Gm_7701240748B
12.L Nguyn Th Qunh Giang_7701241114A
13.Thi Quang Hi_7701230459
14.Nguyn Thi Hng_7701240421B
15.Trn Th Ngc Hn_7701240634a16.H M Hng_7701240487A
17.Nguyn Thnh Lan Hng_7701240508B
18.Hunh Th Thy Kiu_7701240486A
19.L Th Hong Kim_7701240835a
20.Nguyn Dng Tuyt Minh_7701241102A
21.on Thin Thanh Nga_7701241425A
22.Phan i Ngn_7701241499A
23.L Anh Ngha_7701240408A
24.Hong Th Bch Ngc_7701240168A
25.Trn Th Minh Ngc_7701241309A
26.Nguyn Th Thanh Nhn_7701241126A
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27.Hong Th Hng Nhn_7701240894A
28.Chu Trng Nhn_7701240172A
29.L Th Qunh Nh_7701240582B30.Bi Kim Pht_7701241266B
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NHN XT CA GING VIN PH TRCH
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MC LC
LI M U .............................................................................................................7
Chng 1. Gii thiu v Metro Cash and Carry Vit Nam v chui cung ngca Metro Cash and Carry Vit Nam........................................................................8
1.1 Gii thiu v Metro Cash and Carry Vit Nam ...........................................8
1.1.1 Gii thiu v Metro......................................................................................... 8
1.1.2 Nhng ngnh hng chnh ca Metro ............................................................. 9
1.1.3 Khch hng mc tiu ca Metro.................................................................. 11
1.1.4 H thng trung tm phn phi v chui siu th ca Metro ...................... 11
1.2 Gii thiu v chui cung ng ca Metro Cash and Carry Vit Nam ........131.2.1 Lung thng tin ............................................................................................. 13
1.2.2 Lung hng ha ............................................................................................ 14
1.2.3 Lung ti chnh ............................................................................................. 15
Chng 2. M hnh chui cung ng ngnh hng ambient ....................................15
2.1 Tng quan vngnh hng Ambient............................................................15
2.2 M hnh u vo ambient ...........................................................................16
2.2.1 i vi hng nhp khu ............................................................................... 16
2.2.2 i vi hng ni a ..................................................................................... 16
2.3 M hnh u ra ambient .............................................................................17
2.4 M hnh bo hnh, bo tr v i tr..........................................................20
2.5 Gii php ca hng ambient (METRO).....................................................21
Chng 3. M hnh chui cung ng ca ngnh hng fresh ..................................23
3.1 Tng quan v u vo ngnh hng ti sng ( Fresh) ti Metro Vit
Nam ......................................................................................................................23
3.1.1 M hnh logistics u vo hin ti ca Metro VN i vi ngnh hng
Fresh ........................................................................................................................ 24
3.1.2 xut gii php logistics u vo ngnh hng ti sng ca Metro
Vit Nam ..................................................................................................................... 31
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3.2 Tng quan v u ra ngnh hng ti sng (Fresh) ti Metro Vit Nam 33
3.2.1 M hnh logistics u ra hin ti ca Metro VN i vi ngnh hng
Fresh ........................................................................................................................ 333.2.2 xut gii php logistics u ra ngnh hng ti sng ca Metro
Vit Nam ..................................................................................................................... 36
KT LUN ...............................................................................................................40
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LI M U
Li u tin ti xin c gi li cho chn thnh nht n tt c cc i tc,qu khch hng v ton th i ng nhn vin v ang ng h cho Metro trong
sut mt nm y bin ng nh trong nm 2015 va qua.
Hn tt c qu v cng bit METRO Vit Nam sau 13 nm hot ng trn th
trng bn s (bn bun) k t nm 2002 chnh thc c trao quyn qun l mi
cho Berli Jucker (BJC) Thi Lan trong u nm va qua. Thng v ny liu s nh
hng n nhng gi tr mang li cho cc i tc v khch hng hin ti ca
METRO?
Chng ti lun hiu rng METRO mun i xa cnphi c bn ng hnh, v
hn ai ht chung ti rt r bn ng hnh ca mnh l ai. Mc tiu ca METRO lun
hng n nhng gi tr gia tng nhm em li nhiu li ch nht v pha khch
hng, chng ti mun tr thnh i tc thnh cng.
thc hin c iu , chng ti khng ngng khai thc nhng mt
mnh trong h thng, nhng li th v chui cung ng cc kho v siu th, li th v
cc nhn sn phm ring ca METRO, li th v ngun nguyn liu cung ng lun
p ng c yu cu khch hng. Songi vi , p lc ti a ha chi ph vn
chuyn mt p lc c trng ngnh lun i hi METROphi c nhng gii php
chin lc nhm hon thin h thng hn. Trong tp san ny, chng ti s gii
thiuton cnh tnh hnh hot ng ca METRO trong nm 2015 cng nhng chin
lc d nh METROs thc hintrong nm 2016 sp ti.METRO rt mong tip tc
nhn c s ng h v nhng ng gp nhit thnh t tt c qu v.
Xin chn thnh cm n!
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Chng 1.
Gii thiu v Metro Cash and Carry Vit Nam v chui cung ngca Metro Cash and Carry Vit Nam
1.1
Gii thiu v Metro Cash and Carry Vit Nam
1.1.1 Gii thiu v Metro
Vit Nam l mt trong nhng nc c nn kinh t pht trin nhanh v n nh
nht ti Chu , l a im kinh doanh ha hn cho tt c nh u t trn ton th
gii. Vi v tr l mt trong nhng tp on bn s hng u quc t, METRO Cash
& Carry quyt nh u t, thnh lp cng ty METRO Cash & Carry Vit Nam
v khnh thnh trung tm u tin ti ca mnh ti Thnh ph H Ch Minh vo
nm 2002.
Hin nay, METRO Cash & Carry Vit Nam c tt c 19 trung tm bn s
ang hot ng trn ton quc, vi: 03 ti thnh ph H Ch Minh, 03 ti H Ni, v
01 trung tm cc thnh ph Bin Ha, Bnh Dng, Vng Tu, Cn Th, Long
Xuyn, Qui Nhn, Nng, Hi Phng, Vinh, H Long, Nha Trang, Bun Ma
Thut, Rch Gi v mi nht l H ng. Ngoi ra, nng cao m bo cht lng
sn phm khi a n tay khch hng, METRO cn c 02 trung tm trung chuyn,phn phi rau qu t ti Lm ng v c ti ti Cn Th.
Mi ngy, hn 120,000 nhn vin tn ty ca cc trung tm METRO trn
ton th gii phc v gn 21 triu khch hng chuyn nghip l cc nh qun l nh
hng, khch sn, cc cng ty cung cp thc phm, cc nh bn l nh, cc vn
phng hay c quan. Vi danh mc hng ha phong ph, a dng -hn 20,000 hng
thc phm v 30,000 hng phi thc phm, METRO thc s l ni m khch hng c
th tri nghim vic mua sm cho tt c nhng g mnh cn ti ch mt ni duy nht.c bit, cc sn phm ti sng vi gi rt cnh tranh l im mnh, l danh ting
mang li chnh t s tin tng ca cc khch hng dnh cho METRO.
Khng nhng th, gia tng thm li ch cho khch hng ca mnh,
METRO cn cung cp thm cc nhng sn phm thng hiu ring ca mnh vi
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gi rt hp dn, cnh tranh, v cc dch v tin ch khc nh vn chuyn, t vn cho
nh bn l nh.
R rng, vi nhng nh hng khch hng r rng, gi cnh tranh cchng minh trong danh mc sn phm, cc dch v cng nh trch nhim x hi
mnh m v v tr cng ty tr ct, tp on METRO Cash & Carry thc s l mt
i tc ng tin cy cho tt c khch hng chuyn nghip.
1.1.2 Nhng ngnh hng chnh ca Metro
Hin nay Metro ang thc hin vic phn phi hng ha theo hai ngnh hng
chnh, ngnh hng Fresh v ngnh hng Ambient. Hai ngnh hng ny c phn bv qun l c lp vi nhau bi hai bphn chui cung ng ring bit.
i vi ngnh hng FRESH:bao gmcc sn phm ti sng (Fresh) phn
phi ti Metro Vit Nam c thu mua t hai ngun: trong nc v ngoi nc.
Trong , cc sn phm nhp khu chim khong 30% trn tng s sn phm c
phn phi.
Cc sn phm c nhp khu chyu bao gm: tht b, tht ln, cc loi sa
v sn phm tsa, cc sn phm ng lnh, cc sn phm ng hp chbin sn
Cc sn phm c thu mua trong nc bao gm: sn phm thy sn ti
sng, hoc ng lnh, rau cqu, tri cy, mt hng sa v cc sn phm tsa,
hng chbin sn, cc sn phm ttht nh: tht heo, tht b, tht cc loi gia cm
METRO c nhng yu cu c bn i vi sn phm tnh cung cp nhm m
bo sn phm p ng cc yu cu theo quy nh ca php lut, ca tp on
METRO v theo yu cu ca khch hng. i vi sn phm ti sng, nh cung cp
phi m bo sn phm ca h p ng tiu chun sn phm, bao gm cc yu cu
vcht lng, ng gi v nhit vn chuyn. Sn phm tht v trng phi c
giao km vi giy chng nhn kim dch. Nhn vin METRO skim tra tt ccc
l sn phm c giao, v nhng l sn phm khng p ng yu cu sbtchi.
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Hin ti, Metro Vit Nam c 4 trung tm phn phi chnh cho cc sn phm
ti sng c ta lc ti: Bnh Dng (BD), Lt (DL), Cn Th (CT) v H
Ni (HN). Cc trung tm phn phi ny va ng vai tr l ni lu trhng ha vang vai tr l cc Cross docking.
- NDC Bnh Dng: Trung tm phn phi quc gia ngnh hng ti t ti
Bnh Dng.
- RDC Lt: ng vai tr trung tm thu mua rau cqutvng nguyn liu
Lt. ng thi, RDC ny l trung tm phn phi khu vc vi mt hng Rau C
- Qu, vn chuyn rau cqu n NDC Bnh Dng.
- RDC Cn Th: ng vai tr trung tm thu mua thy hi sn tvng nguyn
liu khu vc ng Bng sng Mekong. ng thi, RDC ny l trung tm phn phi
khu vc min Ty
- RDC H Ni: Trung tm phn phi hng ti khu vc pha Bc ca Metro.
i vi ngnh hng AMBIENT:bao gm cc loi mthng dry food v non
food phn bit vi mt hng ti sng. Cc sn phm gia dng, vn phng,
thitb in, ha mphm, bia ru, tp ha
H thng logistics Ambient Metro bao gm 1 NDC ti Bnh Dng, 1 RDC
ti Bc Ninh v 19 store trn ton quc.
Metro c 2 ngun hng chnh: nhp khu t nh cung cp nc ngoi v hng
ni a t nh cung cp trong nc.
Ngoi ra, b phn Supply Chain v Offer Management c tr s ti qun 2
TP.HCM c chc nng qun l thng tin ca ton b h thng, chu trch nhim
chnh trong vic kim sot v iu hnh hot ng phn phi hng ha, tm kim,la chn nh cung cp, to danh mc sn phm cng nh qun l. h tr m
hnh logistics v hot ng kinh doanh, Metro trang b h thng qun l thng tin
hin i vi y thng tin v hng ha, n t hng, a ch giao hng, cc
phng thc giao hng tng ng, h thng c trang b cho php 19 store c th
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truy cp thc hin t hng trc tip v cc nh cung cp c th truy cp tip
nhn n t hng t Metro.
1.1.3 Khch hng mc tiu ca Metro
Nhm khch hng mc tiu chnh m METROhng n bao gm cc lnh
vc HORECA (hotel-restaurant- catering), Trader, Services, Company & Office.
Hnh thc bn hng ch yu ti Metro l B2B v B2C vi phng thc bn hng
trc tip ti 19 store, nhn n hng v giao hng tn ni cho khch hng.
1.1.4 H thng trung tm phn phi v chui siu th ca Metro
Mng li u ra ca Metro bao gm cc siu th bn bun (Store) thuc hthng ca Metro v khch hng mc tiu ca Metro gm 2 nhm:
- Nhm doanh nghip mua s s lng ln v nh k nh: Nh hng,
khch sn, cn tin, doanh nghip kinh doanh n ung.
- Nhm khch hng c nhn, h gia nh mua sm ti h thng cc siu
th Metro
Danh sch cc siu th METRO (Store):
10 An Phu SOUTH L B, Khu th mi An Ph - AnKhnh, phngAn Ph, Q.2, TPHCM
11 Binh Phu SOUTH Binh Ph, phng 10, Q.6, TP HCM
12 Hiep Phu SOUTH Phng Tn Thi Hip, Q.12, TPHCM
13 Thang Long NORTH C Nhu, huyn T Lim, TP H Ni
14 Hoang Mai NORTH Cng vin Yn S, Q. Hong Mai, TP H Ni
15 Hung Loi SOUTH
Khu vc V, Quc l 91B, P. Hng Li, Q. Ninh
Kiu, TP Cn Th
16 Hong Bang NORTH Phng S Du, Q. Hng Bng, TP Hi Phng
17 Da Nang CENTRALng Cch Mng Thng Tm, P. Khu Trung, Q.
Hi Chu, TP Nng
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18 Bien Hoa SOUTHKhu ph4, P. Quang Vinh, TP Bin Ha, tnh ng
Nai
19 Binh Duong SOUTH i l Bnh Dng, P. Ph Th, th x Th Du Mttnh Bnh Dng
20Long
XuyenSOUTH
414 ng Trn Hng o, P. M Phc, TP Long
Xuyn, tnh An Giang
21 Quy Nhon CENTRAL Phng Ghnh Rng, TP Quy Nhn, tnh Bnh nh
22 Vung Tau SOUTHKhu vc ng 51B, P.11, TP Vng Tu, tnh B R
- Vng Tu
23 Vinh NORTH Phng Bn Thy, TP Vinh, tnh Ngh An
24 Ha Long NORTHT 29, Khu II & III, phng H Tu, tp H Long, tnh
Qung Ninh
25 Nha Trang CENTRALng 23/10, thn V Cnh, x Vnh Trung, tp Nha
Trang, tnh Khnh Ha
26 Ha ng NORTH ng T Hiu, P. H Cu, Q. H ng, TP H Ni
27 Buon MaThuot
CENTRAL Gii Phng street, Km4-Km5 Residential Area, TanAn ward, Buon Ma Thuot city, Dak Lak province
28 Rach Gia SOUTH Duong 3/2, P. Vnh Bo, Tp. Rch Gi
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S phn phi ca cc siu thMetro trn ton quc:
1.2
Gii thiu v chui cung ng ca Metro Cash and Carry Vit Nam
1.2.1 Lung thng tin
Tt c cc yu cu t hng ni bca h thng Metro v khch hng u
c qun l bng phn mm qun l hthng GMS (Goods Management System),
EDI (Electronic Data Interchange). Theo , cc siu th trong hthng sgi Lnht hng vTrung tm x l thng tin n hng v Bphn Khoch- cung ng
vo cc ngy quy nh. Bphn Khoch- cung ng strin khai n t hng n
cc NCC.
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i vi hng nhp khu: Bphn Mua hng Metro tm kim NCC mi, nh
gi NCC c theo ng cc tiu chun c quy nh v VSAT thc phm, tiu
chun cht lng, gi c, phng thc thanh ton, vn chuyn, B phn Khoch- cung ng Metro Vit Nam sda trn nhu cu v phn tch dbo ngun
hng tiu th ti Metro c k hoch t hng ti cc NCC, theo tnh cht sn
phm hng ha c th c vn chuyn bng my bay hoc vn chuyn bng
container lnh, kh. Trng hp, khng mt container vn chuyn, Bphn
Mua hng Metro slin hvi i l Metro ti cc quc gia vn chuyn kt hp
cc loi thc phm v chung v c ng gi tch bit.
i vi hng ni a: Sau khi tm kim, nh gi cc NCC trong nc theo
tiu chun c quy nh v VSAT thc phm, tiu chun cht lng, gi c,
phng thc thanh ton, vn chuyn, cc NCC svn chuyn sn phm, hng ha
n cc RDC ca Metro da trn n t hng hoc giao sn phm trc tip n siu
ththeo hp ng k kt.
1.2.2 Lung hng ha
i vi hng nhp khu, khi nh cung cp nhn c n t hng t Metro,
hng ha d c vn chuyn t Nh cung cp nc ngoi n Vit Nam bng
ng bin qua cng Hi Phng v cng Ct Li hoc ng hng khng v sn bay
Ni Bi v Tn Sn Nhthng ha s c vn chuyn bng xe ti a v cc
trung tm phn phi quc gia v khu vc ca Metro lu khovn chuyn n
h thng cc siu th ca Metro khi siu th c nhu cu.
i vi hng ha trong nc, khi nh cung cp nhn c n t hng t
Metro, hng ha s c vn chuyn trc tip t Nh cung cp n h thng ccsiu th ca Metro hoc vn chuyn gin tip thng qua cc trung tm phn phi
quc gia v khu vc ca Metro.
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1.2.3 Lung ti chnh
Ngn sch u vo cho mi ngnh hng c hoch ton ring theo tng qu.
Cui mi qu, ngun ngn sch s c nh gi v iu chnh ph hp cho qu ktip.
Tt ccc loi hng ha mua vo u c Metro thanh ton v Nh cung
cp sxut ha n cho Metro Vit Nam.
Chng 2. M hnh chui cung ng ngnh hng ambient
2.1Tng quan vngnh hng Ambient
Ambient l tn gi chung cho hng dry food v non food phn bit vi mt
hng ti sng. Nhm khch hng mc tiu m ngnh hng Ambient hng n l
HORECA (hotel-restaurant- catering), Trader, Services, Company & Office. Hnh
thc bn hng chyu ti Metro l B2B v B2C vi phng thc bn hng trc tip
ti 19 store, nhn n hng v giao hng tn ni cho khch hng. Metro c 2 ngun
hng chnh: nhp khu tnh cung cp nc ngoi v hng ni a tnh cung cp
trong nc.
H thng logistics Metro bao gm 1 NDC ti Bnh Dng, 1 RDC ti Bc
Ninh v 19 store trn ton quc. Ngoi ra, b phn Supply Chain v Offer
Management c trsti qun 2 TP.HCM c chc nng qun l thng tin ca ton
bh thng, chu trch nhim chnh trong vic kim sot v iu hnh hot ng
phn phi hng ha, tm kim, la chn nh cung cp, to danh mc sn phm cng
nh qun l. htrm hnh logistics v hot ng kinh doanh, Metro trang b
hthng qun l thng tin hin i vi y thng tin v hng ha, n t hng,
a ch giao hng, cc phng thc giao hng tng ng, hthng c trang bcho
php 19 store c thtruy cp thc hin t hng trc tip v cc nh cung cp c
thtruy cp tip nhn n t hng tMetro.
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2.2M hnh u vo ambient
2.2.1 i vi hng nhp khu
Hn 95% hng ha c nhp bng ng bin, trong , khong 70% hng
ha c nhp qua Cng Ct Li, 30% hng ha c nhp khu v Cng Hi
Phng. Mt st mt hng c nhp khu bng ng hng khng vsn bay Tn
Sn Nht v sn bay Ni Bi.
i a shng ha nhp khu c vn chuyn vNDC Bnh Dng. Sau
khi hng v n sn bay Tn Sn Nht v Cng Ct Li, hng s c chuyn ch
bng xe ti vNDC ti Bnh Dng, ti y hng ha nhp khu s c kim tracht lng v lu kho. Trng hp, nu nhu cu vhng ha khu vc Min Bc
t hng nguyn container, hng s c vn chuyn bng ng bin vcng
Hi Phng. Cng nh NDC Bnh Dng, RDC Bc Ninh skim tra cht lng v
lu kho i vi cc mt hng nhp khu vcng Hi Phng v sn bay Ni Bi.
Lung hng ha cn c lun chuyn gia NDC Bnh Dng v RDC Bc
Ninh hng ha bng xe ti, xe la v bng ng bin ty theo nhu cu m bo
tn kho phn phi cho 19 store khp c nc.
2.2.2
i vi hng ni a
Hng ha tcc nh cung cp trong nc c vn chuyn theo nhiu cch
khc nhau, nh cung cp c thchn hnh thc giao hng trc tip n cc store,
hoc giao hng n NDC, RDC hoc kt hp chai.
i vi cc nh cung cp Min Bc:
-
Nh cung cp c thchn hnh thc giao hng trc tip n tt ccc store.-
Nh cung cpgiao hng n RDC Bc Ninh. TRDC Bc Ninh, hng ha s
c DHL (DHL l Logistics service provider ca Metro)giao hng n tt ccc
store.
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- Nh cung cp c thchn hnh thc giao hng trctip n cc store c a
chgni vi nh cung cp, ng thi giao hng n RDC BcNinhcc n hng
cn li. TRDC Bc Ninh, hng ha s c DHL vn chuynn cc store cnli; hoc tRDC Bc Ninh, hng ha s c vn chuyn n NDC Bnh Dng
giao n cc store Min Trung v Min Nam.
i vi cc nh cung cp Min Nam:C th giao hng theo cc phng
thc sau
-
Nh cung cp c thchn giao hng trc tip n tt ccc store.
- Nh cung cp giao hng n NDC Bnh Dng. TNDC Bnh Dng, hng
ha s c DHLgiao hng n tt ccc store.
-
Nh cung cp c th chn giao hng trc tip n cc store gn, ng thi
giao hng n NDC Bnh Dng. T NDC Bnh Dng, hng ha s c DHL
giao n cc store cn li; hoc tNDC Bnh Dng, hng ha s c vn chuyn
n cc store ti Min Nam cn li, v vn chuyn n RDC Bc Ninh giao n
cc store ti khu vc Min Trung v Min Bc.
Vi lng hng ha hin nay t cc nh cung cp trong nc th Metrokhng hc tn kho mt hng ni a ti NDC v RDC, phn ln hng ha c
nh cung cp giao trc tip n cc store. Hng ha c nh cung cp giao n
NDC v RDC cng c chuyn h n cc store ngay m khng hc tn kho.
2.3M hnh u ra ambientSau khi cc store thc hin t hng trn hthng, s c cc trng hp sau
xy ra:
-
DSD: Cc store t hng trc tip vi nh cung cp v nh cung cp sgiao
hng thng cho store khng thng qua NDC/ RDC, v nhn hng ti store.
- PAXD: Cc store t hng trc tip cc nh cung cp v nh cung cp sgiao
hng qua NDC/ RDC v nh NDC/ RDC giao gip qua store m khng lu kho.
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- BBXD: Cc store t hng vi RDC/ NDC, sau RDC/ NDC sgom tt c
n hng v t hng vi nh cung cp, hng ha c giao hng trc tip cho
RDC/ NDC, sau RDC stin hnh tch n hng theo tng n t hng ca ccstore v giao cho store, khng lu kho.
-
CS: Hng c lu ti NDC/RDC( hng nhp khu t nh cung cp nc
ngoi) Khi store c nhu cu s t hng vi NDC/ RDC v NDC/ RDC xut kho v
giao cho cc store.
Tt c 4 hnh thc trn khi cc store t hng u thng qua system vi s
qun l ca bphn Supply Chain v Offer Management. Ti mi store s c b
phn nhn hng, kim tra cht lng v nhp liu vo hthng.
Hin nay, cc khch hng mc tiu thuc 4 nhm nu trn u t hng
thng qua h thng v cc store ca Metro s sp xp giao hng cho khch hng
bng xe ti. i vi i tng khch hng cc nhn, khch hng c th t vn
chuyn hng hoc thng qua dch vgiao hng tn ni bng xe ti ca Metro vi a
im trong bn knh cho php. i xe giao hng cho khch hng ti Metro c
iu phi bi b phn giao hng ca mi store, ring i xe giao hng vNDC/RDC s c qun l trc tip tbphn Supply Chain v Offer Management.
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M HNH LOGISTICS NGNH HNG AMBIENT (METRO)
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2.4M hnh bo hnh, bo tr v i trM HNH BO HNH BO TR (METRO)
Mistore ti h thng Metro uc vnphng caBphn humi htr
khch hng trong vicgiipthcmcvdchvcngnhsnphmhng ha ti
Metro, chbohnh v i trhng ccng ty cbitch trngquan tm
nhmtnggi trgia tngmang licho khch hng.
i vi hng bo hnh, bo tr: Bphn dch vhu mi schu trch nhim
tip t vn v hng dn khch hng cch thc bo hnh, bo tr ti trung tm bo
hnh ca nh sn xut, Metro khng chu trch nhim trc tip thc hin bo hnh,
bo tr cho sn phm. Tt ccc mt hng c ch bo hnh c quy nh cthiu kin bo hnh cng nh thng tin trung tm bo hnh trn phiu bo hnh ca
sn phm.
i vi hng ha i tr: Hng ha s c thc hin i trngay ti ca
hng nu hng ha tha cc iu kin trong quy nh i trti Metro. Cc mt hng
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h hng nhn li tkhch hng, cc store s thng bo v nhNDC/ RDC gom
hng vNDC/ RDC v nh cung cp snhn li hng ha ti y hoc cc store c
thyu cu cc nh cung cp trc tip n store thu nhn li hng. n kthanhton, hng h hng s c cn trvo tin cn thanh ton vi nh cung cp.
2.5Giiphp cahng ambient (METRO)
Lp website bn hng online cho khch hng l (trc y chp dng cho
khch hng s : cng ty, vn phng, nh hng, khch sn, mua hng online bng
cch ng nhp vo web thng qua ti khon Metro cp)
L do:+Do s pht trin ca cng ngh th m hnh bn Online s l hnh thc chin
lc kinh doanh trong tng lai.
+y l mt hng i thng minh khai thc th trng bn l tim nng
ca Vit Nam.
+ Thi quen tiu dng ca ngi Vit Nam chyu mua s lng t (l) hn
l mua dng s.
+ Mc d khch hng chnh m Metro nhm n l khch hng s, tuy nhindo thi quen mua hng v cnh tranh vi cc siu thhin ti ti Vit Nam th
Metro cng nn quan tm v to iu kin mua hng cho i tng khch hng l
hn nhm thu ht thm khch hng.
+Nhng phn mm qun l bn hng Online s lu thng tin nhng khch
hng t hng v lu vo h thng, nh vy ln sau khi khch hng mun t
hng ch cn click chut l h thng nhn din c m khng cn mt thi gian.
S lng mua hng s nng cp ti khon ca khch hng nhn nhng chit khu
to nim tin v lm tng s lng khch hng trung thnh. Vic tm kim sn phm
mun mua trong siu th khng cn vn ln na khi ch cn tm kim l mt lot
danh sch c sn ngay trc mt.
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+Dch v ny rt ph hp vi nhng gia nh hin i, c v v chng u
bn rn vi cng vic nhng vn c th mua sm c nhng hng ha v thc
phm cn thit dng cho c tun m khng cn tn thi gian mua sm tn ni vphin h khi sn phm ht hng.
Cch thc:
Chng trnh mua bn hng Online lc u nn c p dng cho cc siu th
pha Bc v pha Nam. Ban u Metro nn tn dng h thng Delivery ca cch
bn hng truyn thng thc hin vic giao hng. Khi hot ng kinh doanh
Online i vo qu o v vi s lng ca cc n hng Online ngy cng tng
ln, hthng Delivery khng cn kh nng p ng nhu cu th Metro stin hnh
thu dch vvn chuyn bn th ba m nhim.
Khch hng l ng nhp vo website ca Metro => Vo mc mua hng
Online => Sau khi chn cc mt hng v s lng mong mun=> Cung cp thng
tin giao hng cho h thng (nhp a ch)=> Thng qua thng tin nhn c, h
thng slink v xc nhn siu thno scung cp v vn chuyn hng cho n hng
.
Lu : Thit lp chnh sch mua hng online: iu kin giao hng - gi tr
n hng ti thiu, khong cch giao hng ( c min ph giao hng), tin ship
trong trng hp giao hng ngoi khong cch qui nh.
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M hnh t hng online
Chng 3.
M hnh chui cung ng ca ngnh hng fresh
3.1Tng quan v u vo ngnh hng ti sng ( Fresh) ti Metro Vit Nam
Cc sn phm ti sng (Fresh) c phn phi ti Metro Vit Nam thu muat hai ngunchnh: trong nc v ngoi nc. Trong , cc sn phm nhp khu t
nc ngoi chim khong 30% trn tng ssnphm c phn phi.
- Cc sn phm c nhp khu chyu bao gm: tht b, tht ln, cc loi sa
v sn phm tsa, cc sn phm ng lnh, cc sn phm ng hp chbin sn,
v mt sloi tri cy,
- Cc sn phm c thu mua trong nc bao gm: sn phm thy sn ti
sng, hoc ng lnh, rau cqu, tri cy, mt hng sa v cc sn phm tsa,hng chbin sn, cc sn phm ttht nh: tht heo, tht b, tht cc loi gia cm
Metro c nhng tiu chun c bn i vi sn phm t nh cung cp nhm
m bo sn phm p ng cc yu cu theo quy nh ca php lut, ca tp on
Metro v theo yu cu ca khch hng. i vi sn phm ti sng, nh cung cp
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phi m bo sn phm ca h p ng tiu chun sn phm, bao gm cc yu cu
v cht lng, ng gi v nhit vn chuyn. Sn phm tht v trng phi c
giao km vi giy chng nhn kim dch. Nhn vin METRO s kim tra tt c ccl sn phm c giao, v nhng l sn phm khng p ng yu cu s b t chi
v tr li.
Hin ti, Metro Vit Nam c 4 trung tm phn phi chnh cho cc sn phm
ti sng c ta lc ti: Bnh Dng (BD), Lt (DL), Cn Th (CT) v H
Ni (HN), c th l:
- NDC Bnh Dng: Trung tm phn phi quc gia cho ngnh hng ti t ti
Bnh Dng.
- Cross Docking Lt: ng vai tr trung tm thu mua rau cqu, mt stri
cy tvng nguyn liu Lt. Sau sphn loi theo yu cu v n hng ca
cc Siu thTp. HCM v vn chuyn trc tip n , scn li svn chuyn v
NDC ti Bnh Dng v RDC ti H Ni.
- Cross Docking Cn Th: ng vai tr trung tm thu mua thy hi sn tvng
nguyn liu khu vc ng bng Sng Mekong. Sau sphn loi theo yu cu v
n hng ca cc Siu thkhu vc min Ty v vn chuyn trc tip n , s
cn li svn chuyn vNDC ti Bnh Dng.
- RDC H Ni: Trung tm phn phi hng ti khu vc pha Bc ca Metro.
3.1.1 M hnh logistics u vo hin ti ca Metro VN i vi ngnh hngFresh
i vi hng nhp khu:
Cc mt hng nhp khu t cc nh cung cp trn th giiv t cc h thng
Metro nc ngoi s c vn chuyn bng container lnh chuyn dng cho sn
phm ti sng, p ng ng cc tiu chun theo ng cc quy nh ca Metro.
Cc container lnh c vn chuyn bng ng bin n 2 cng chnh: cng
Ct Li v cng Hi Phng.
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- Ti cng Ct Li: sau khi tu cp cng, cc container lnh s c vn
chuyn n NDC Bnh Dng.
-
Ti cng Hi Phng: sau khi tu cp cng, cc container lnh s c vnchuyn n RDC H Ni.
i vi hng ni a:
Cc sn phm ti sng ni a c thu mua ti cc RDC v cc Cross
Dockingdi 2 hnh thc:
- Thnh lp cc trung tm thu mua v RDC mua trc tip t cc hnng
dn, ng dn,
- Thu mua trc tip t cc i l, cng ty,
H thng kim tra cht lng u vo c trin khai v thc hin ti cc NDC v
RDC, Cross Dockingni thu mua sn phm.Ti y, cc sn phm sau khi c
kim tra cht lng s c ng gi ph hp, dn m vch v phn loi.
Cc sn phm c phn loi thnh cc nhm sn phm khc nhau v vn chuyn
vcc RDC theoch nh, c th nh sau:
- i vi sn phm thy hi sn ti, hoc ng lnh khu vc min Ty
c thu mua tp trung vCross Docking Cn Th, sau c phn chia ra theo
tng n hng nhn c tcc siu th, khch hng khu vc min Ty ri vn
chuyn bng xe ti chuyn dng trc tip n cc a im. Cn i vi sn phm
thy hi sn sng (cn bi li trong nc) s c ngi dn bn trc tip n Siu
th, hoc c Metro thu mua li tnhng cng ty ln cung ng sn phm ny. Khi
phn phi y cho cc h thng siu th, phn hng ha cn li s c vn
chuyn bng xe ti v xe ng lnh vNDC Bnh Dng.
-
i vi sn phm rau cqu, tri cy s c thu mua vCross Docking
Lt. Nhng mt hng ny sau khi c kim tra cht lng, phn loi v ng
gi s c a i theo tng n hng ca cc siu thTp. HCh Minh v vn
chyn bng xe ti lnh vi nhit thch hp trc tip n cc siu thny An
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Ph, Qun 2 v Bnh Ph, Qun 6. Mt phn khc s c vn chuyn bng xe ti
lnh vNDC Bnh Dng v RDC H Ni.
-
Nhng mt hng sa v cc sn phm tsa, hng ng lnh, hng chbinsn s c thu mua tcc nh cung cp min Namvn chuyn bng xe ti lnh
vi nhit thch hp vNDC Bnh Dng.
-
Cc sn phm ttht nh: tht heo, tht b, tht cc loi tht gia cm s c
thu mua ti cc c s2 khu vc: min Bc c vn chuyn bng xe ti vRDC
H Ni, v min Nam c vn chuyn bng xe ti vNDC Bnh Dng. Da vo
nhu cu ca cc khch hng v siu thmin Bc, mt s sn phm t tht v gia
cm c vn chuyn tNDC Bnh Dng vRDC H Ni.
-
RDC H Ni ngoi phn phi, d tr cc mt hng c nhp khu t
Cng Hi Phng v, v tNDC Bnh Dng, Cross Docking Lt ra cn c
cc mt hng c thu mua tcc nh cung cp cng nh tcc hdn, cc vng
canh tc ln cn khu vc min Bc v y.
i vi hng nhp khu:
Cc mt hng nhp khu tcc nh cung cp trn thgii v tcc hthng
Metro nc ngoi s c vn chuyn bng container lnh chuyn dng cho sn
phm ti sng, p ng ng cc tiu chun theo ng cc quy nh ca Metro.
Cc container lnh c vn chuyn bng ng bin n 2 cng chnh: cng Ct
Li v cng Hi Phng.
-
Ti cng Ct Li: sau khi tu cp cng, cc container lnh s c vn
chuyn n NDC Bnh Dng.
-
Ti cng Hi Phng: sau khi tu cp cng, cc container lnh s c vn
chuyn n RDC H Ni.
i vi hng ni a:
Cc sn phm ti sng ni a c thu mua ti cc RDC v cc Cross
Docking di 2 hnh thc:
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- Thnh lp cc trung tm thu mua v RDC mua trc tip t cc hnng
dn, ng dn,
- Thu mua trc tip t cc i l, cng ty,Hthng kim tra cht lng u vo c trin khai v thc hin ti cc NDC
v RDC, Cross Docking ni thu mua sn phm. Ti y, cc sn phm sau khi c
kim tra cht lng s c ng gi ph hp, dn m vch v phn loi.
Cc sn phm c phn loi thnh cc nhm sn phm khc nhau v vn
chuyn vcc RDC theoch nh, cth nh sau:
-
i vi sn phm thy hi sn ti, hoc ng lnh khu vc min Ty
c thu mua tp trung vCross Docking Cn Th, sau c phn chia ra theo
tng n hng nhn c tcc siu th, khch hng khu vc min Ty ri vn
chuyn bng xe ti chuyn dng trc tip n cc a im. Cn i vi sn phm
thy hi sn sng (cn bi li trong nc) s c ngi dn bn trc tip n Siu
th, hoc c Metro thu mua li tnhng cng ty ln cung ng sn phm ny. Khi
phn phi y cho cc h thng siu th, phn hng ha cn li s c vn
chuyn bng xe ti v xe ng lnh vNDC Bnh Dng.
-
i vi sn phm rau cqu, tri cy s c thu mua vCross Docking
Lt. Nhng mt hng ny sau khi c kim tra cht lng, phn loi v ng
gi s c a i theo tng n hng ca cc siu thTp. HCh Minh v vn
chyn bng xe ti lnh vi nhit thch hp trc tip n cc siu thny An
Ph, Qun 2 v Bnh Ph, Qun 6. Mt phn khc s c vn chuyn bng xe ti
lnh vNDC Bnh Dng v RDC H Ni.
- Nhng mt hng sa v cc sn phm tsa, hng ng lnh, hng chbin
sn s c thu mua tcc nh cung cp min Namvn chuyn bng xe ti lnh
vi nhit thch hp vNDC Bnh Dng.
- Cc sn phm ttht nh: tht heo, tht b, tht cc loi tht gia cm s c
thu mua ti cc c s2 khu vc: min Bc c vn chuyn bng xe ti vRDC
H Ni, v min Nam c vn chuyn bng xe ti vNDC Bnh Dng. Da vo
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nhu cu ca cc khch hng v siu thmin Bc, mt s sn phm t tht v gia
cm c vn chuyn tNDC Bnh Dng vRDC H Ni.
-
RDC H Ni ngoi phn phi, d tr cc mt hng c nhp khu tCng Hi Phng v, v tNDC Bnh Dng, Cross Docking Lt ra cn c
cc mt hng c thu mua tcc nh cung cp cng nh tcc hdn, cc vng
canh tc ln cn khu vc min Bc v y.
i vi hng nhp khu:
Cc mt hng nhp khu t cc nh cung cp trn th giiv t cc h thng
Metro nc ngoi s c vn chuyn bng container lnh chuyn dng cho sn
phm ti sng, p ng ng cc tiu chun theo ng cc quy nh ca Metro.
Cc container lnh c vn chuyn bng ng bin n 2 cng chnh: cng Ct
Li v cng Hi Phng.
- Ti cng Ct Li: sau khi tu cp cng, cc container lnh s c vn
chuyn n NDC Bnh Dng.
-
Ti cng Hi Phng: sau khi tu cp cng, cc container lnh s c vn
chuyn n RDC H Ni. i vi hng ni a:
Cc sn phm ti sng ni a c thu mua ti cc RDC v cc Cross
Dockingdi 2 hnh thc:
- Thnh lp cc trung tm thu mua v RDC mua trc tip t cc hnng
dn, ng dn,
- Thu mua trc tip t cc i l, cng ty,
H thng kim tra cht lng u vo c trin khai v thc hin ti cc NDC vRDC, Cross Dockingni thu mua sn phm.Ti y, cc sn phm sau khi c
kim tra cht lng s c ng gi ph hp, dn m vch v phn loi.
Cc sn phm c phn loi thnh cc nhm sn phm khc nhau v vn chuyn
vcc RDC theoch nh, c th nh sau:
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- i vi sn phm thy hi sn ti, hoc ng lnh khu vc min Ty
c thu mua tp trung vCross Docking Cn Th, sau c phn chia ra theo
tng n hng nhn c tcc siu th, khch hng khu vc min Ty ri vnchuyn bng xe ti chuyn dng trc tip n cc a im. Cn i vi sn phm
thy hi sn sng (cn bi li trong nc) s c ngi dn bn trc tip n Siu
th, hoc c Metro thu mua li tnhng cng ty ln cung ng sn phm ny. Khi
phn phi y cho cc h thng siu th, phn hng ha cn li s c vn
chuyn bng xe ti v xe ng lnh vNDC Bnh Dng.
- i vi sn phm rau cqu, tri cy s c thu mua vCross Docking
Lt. Nhng mt hng ny sau khi c kim tra cht lng, phn loi v ng
gi s c a i theo tng n hng ca cc siu thTp. HCh Minh v vn
chyn bng xe ti lnh vi nhit thch hp trc tip n cc siu thny An
Ph, Qun 2 v Bnh Ph, Qun 6. Mt phn khc s c vn chuyn bng xe ti
lnh vNDC Bnh Dng v RDC H Ni.
- Nhng mt hng sa v cc sn phm tsa, hng ng lnh, hng chbin
sn s c thu mua tcc nh cung cp min Namvn chuyn bng xe ti lnh
vi nhit thch hp vNDC Bnh Dng.
-
Cc sn phm ttht nh: tht heo, tht b, tht cc loi tht gia cm s c
thu mua ti cc c s2 khu vc: min Bc c vn chuyn bng xe ti vRDC
H Ni, v min Nam c vn chuyn bng xe ti vNDC Bnh Dng. Da vo
nhu cu ca cc khch hng v siu thmin Bc, mt s sn phm t tht v gia
cm c vn chuyn tNDC Bnh Dng vRDC H Ni.
- RDC H Ni ngoi phn phi, d tr cc mt hng c nhp khu t
Cng Hi Phng v, v tNDC Bnh Dng, Cross Docking Lt ra cn c
cc mt hng c thu mua tcc nh cung cp cng nh tcc hdn, cc vng
canh tc ln cn khu vc min Bc v y.
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M hnh u vo
CngCt Li
CngHi
RDC CnTh
Daisy,delicatessenand
Fruitsand
Fish
Meat
RDC Lt
NDC Bnh
DngCross
RDC H
Cross
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xut thnh lp Trung tm thu mua hi snti Nha Trang tin hnh thu mua
cc mt hng ny tvng nguyn liu min Trung v phn phi theo n hng ca
h thng siu th Metro min Trung, phn cn li s vn chuyn v NDC BnhDng v RDC H Ni, thay v phi vn chuyn t NDC Bnh Dng ra RDC H
Ni nh trc y tit kim chi phvn chuyn cng nh m bo c cht
lng ca hng ha trong qu trnh vn chuyn. ng thi tn dng cc xe trng
u vo gim chi ph.
Daisy,delicatessenand
Froze Fish
DC CnTh
CngCt Li
CngHi
Phn
Fruitsand
Fish
Meat
DC Lt
NDCBnh
Cross
RDC H
Cross
(
DC NhaTrang
M hnh u vo xut
DC HNG
Fruitsand
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3.2Tng quan v u ra ngnh hng ti sng (Fresh) ti Metro Vit Nam
Mng li u ra ca Metro bao gm cc siu th bn bun (Store) thuc h
thng ca Metro v khch hng mc tiu ca Metro gm 2 nhm:
- Nhm doanh nghip mua s s lng ln v nh k nh: Nh hng, khch
sn, cn tin, doanh nghip kinh doanh n ung.
- Nhm khch hng c nhn, h gia nh mua sm ti h thng cc siu th
Metro
3.2.1 M hnh logistics u ra hin ti ca Metro VN i vi ngnh hng
Fresh
Phn phi hng ha cho cc siu thMetro
Ti Min Bc:
RDC H Ni phn phi hng cho cc siu thMetro m s13, 14, 16, 23, 24,
26 thuc a bn H Ni, Hi Phng, Vinh, HLong. Hng vn chuyn bng xe ti
kh hoc xe ti lnh (hng ng lnh, hng thuhi sn, hoa qu ti cn up lnh)
Ti Min Trung: NDC Bnh Dng trc tip phn phi hng cho cc siu th
Metro min Trung m scho 17, 21, 25, 27Ti Min Nam:
DC Lt phn phi cho mt hng rau, cqu, hoa ti cho siu thMetro
m s10,11. NDC Bnh Dng phn phi cc mt hng cn li cho siu thMetro
m s10,11bng xe ti kh hoc xe ti lnh (hng ng lnh, hang thuhi sn, hoa
qu ti cn up lnh).
NDC Bnh Dng phn phi tt c mt hng ti cho cc siu th Metro
min Nam m s12, 18, 19, 22 bng xe ti kh & xe ti lnh (ng vi hng nglnh, hng thuhi sn, hoa qu ti cn up lnh).
Ti Min Ty:
DC Cn Th phn phi cc mt hng thy hi sn cho siu thMetro m s
15, 20, 28 bng xe ti lnh.
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NDC Bnh Dng phn phi cc mt hng ti cn li cho siu thMetro
m s15, 20, 28 bng xe ti kh, xe ti lnh (hng ng lnh).
Phn phi hng tcc siu th Metro n khch hng s& khch hng l:Khch hng sl cc doanh nghip trong khu vc gn vi cc siu thMetro
t hng s c giao bng xe ti kh, xe ti lnh (ng vi hng ng lnh, hng
thuhi sn, hoa qu ti cn up lnh).
Khch hng c nhn/ h gia nh n trc tip ti cc siu thMetro mua sm
stvn chuyn vbng phng tin c nhn. Hoc s c siu thgiao bng xe
my thng kh/ thng lnh nu tho iu kin
iu kin: Ha n mua hng t 500.000 VN tr ln.
p dng: METRO An Ph, Bnh Ph, Hip Ph, Hng Li, Long Xuyn,
Rch Gi, Thng Long, Hong Mai, H ng, Hng Bng, Nng.
Giao min ph trong phm vi 10 km.
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M hnh u ra hin ti
B2B
B2B
B2C
B2B
B2C
DC CnTh
Khu vc min
BcST 13, 14, 16,
Khu vc minNam
ST 10, 11, 12,
Khu vcTPHCMST 10 11
DC Lt
NDCBnh
Cross
RDC H
N iCross
Khu vc minTrung
ST 17, 21, 25,
Khu vc min
Ty
B2C
B2B
B2C
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3.2.2 xut gii php logistics u ra ngnh hng ti sng ca MetroVit Nam
Nh trnh by trn, Metro s xy dng 2 trung tm thu mua thit lp
vng nguyn liu H ng khu vc min Bc v Nha Trang- khu vc min
Trung:
- Vng nguyn liu H ng s phn loi cc mt hng rau c qu, tri cy
sau khi thu mua t cc nh cung cp, cc h dn khu vc ln cn ti min Bc theo
n hng ca cc siu th ti min Bc c m s 13, 14, 16, 23, 24, 26v vn chuyn
trc tip n bng xe ti, phn cn li s vn chuyn v RDC H Ni. Nhng
mt hng no khu vc min Trung khng c s c vn chuyn t RDC HNi v cc siu th c m s17, 21, 25, 27nu nhu cu v mt hng nhiu
chuyn xe ti, nu khng th s i cng vi hng ha hoc cc hng ha khc
c nhu cu min Nam c vn chuyn v NDC Bnh Dng, ri t NDC ny
cc mt hng s phn phi n cc h thng siu th min Nam, min Ty, v
i cng vi nhng mt hng khc NDC Bnh Dng chuyn ra cho khu vc min
Trung v li cc siu th min ny.
- Cross Docking Nha Trang s thu mua, phn phi mt hng thy hi sn cho
h thng siu th min Trungphn cn li s a v NDC Bnh Dng v RDC H
Ni phn phi cho khu vc min Ty ( nu sn phm min Ty khng c
hoc thiu), minNam v min Bc. Nh vy s tit kim c chi ph vn chuyn
mt hng ny t NDC Bnh Dng v cc siu th min Trung v ra min Bc.
Bn cnh nu cc siu th min Bc s t hng ti Cross Docking Nh Trang
mt chuyn xe th s c vn chuyn t DC ny ra trnh tnh trng vn
chuyn hng t CD ny ra RDC H Ni vn chuyn ngc v siu th Metro Ngh
An, Qung Ninh, Hi Phng.
-
i vi cc xe ti kh vn chuyn hng tri cy, rau c c bo qun
nhit thng thng tNDC Bnh Dng n RDC H Ni sau , tRDC H
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Ni vn chuyn ngc vsiu thMetro Vinh - tnh NghAn. Tuy nhin, sau khi
xem xt qung ng tRDC H Ni n Metro Vinh gn 305km, v th, tit
kim chi ph vn chuyn chuyn xe vn chuyn hng ha tNDC Bnh Dng sgiao hng trc tip ti Metro Vinh. Nu nh gi nguyn phng n ban u, qung
ng tRDC H Ni n Metro Vinh stn km gp 2 ln chi ph vn chuyn.
M hnh u ra xut
B2B
B2B
B2C
B2B
B2C
RDC CnTh
Khu vc minBc
ST 13, 14, 16,
Khu vc minNam
ST 10, 11, 12,
Khu vc
TPHCMST 10, 11
RDC Lt
NDCBnh
Cross
RDC HNi
Cross
Khu vc minTrung
ST 17, 21, 25,
Khu vc minTy
B2C
B2B
B2C
RDC NhaTrang
23
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CngHiPhn
DCCnTh
Khu vcmin Bc
ST 13,14, 16,23, 24,
Khu vcminNam
ST 10,
11, 12,
Khu vcST 10,
11.Fruitsand
vegetables
Fish
Meat
DC Lt
NDCBnh
Dng
CrossDocking
RDC
H NiCross
Docking
Khu vcmin
TrungST 17,21, 25,
Khu vcminTy
ST 15,20, 28.
(L t
CngCt Li
B2B
B2C
B2B
B2C
B2B
B2C
B2B
B2C
M HNH LOGISTICS HIN TI
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Cng Hi
Phng
DC CnTh
Khu vcST 10, 11.
Fruits andvegetables
Fish
Mea
DC
Lt
NDCBnh
Cross
RDC HNi
Cross
(
Cng CtLi
B2
B2
B2
B2
B2
B2
M H NH LOGISTICS XU T
Min BcST 13, 14, 16,
23, 24, 26
Min NamST 10, 11,
12, 18, 19, 22
Khu vcmin Trung
ST 17, 21, 25,27
Khu vcmin Ty
ST 15, 20, 28
DC NhaTrang
2
Daisy,delicatessenand
Froze
DC H
Ch thch:
: Vn chuyn tri cy, rau qu: Vn chuyn thy hi sn: Vn chuyn tht
: Vn chuyn hng nhp khu
: Vn chuyn hng ng gi, ng lnh.
: Vn chuyn ni b gia cc NDC, RDC
: Vn chuyn u ra
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KT LUN
Nh cc phn ni dung chnh trnh by trong tp san ny, chng ti hi
vng qu v hiu hn v chng ti, v h thng ca METRO, cc ngnh hng ct
li, phn b cc siu th, cc phng thc lu tr v vn chuyn giao dch ph hp
nht vi tng i tng khch hng. Tt c cc hot ng ny u c qun l bi
h thng qun tr chui cung ng cng i ng iu hnh tm huyt nht.
Trong nm 2016 sp ti, chng ti s m rng 3 d n mang tnh chin lc
nhm cng c thm li th cnh tranh cho hot ng ca h thng cng nh to ra
nhng gi tr gia tng cho khch hng, nhng i tc tin cy nht.
D n xy dng vng nguyn liu v trung tm thu mua H ng nhm khai
thc li th vng, ti y s l ni chuyn thu mua v cung cp cc mt hng rau c
qu cho cc siu thi khu vc pha Bc, ng thi gim ng k p lc v tr lng
v vn chuyn hin ti t Lt v HNi vn ang lm cng knh h thng phn
phi.
D n xy dng vng nguyn liu v trung tm thu mua Nha Trang nhm
khai thc li th vng, ti y s l ni chuyn thu mua v cung cp cc mt hng
thy sn, cc sn phm bin c trng vngcung cp cho cc siu thi c khu vc
pha Bc, Trung v Nam, khng ch khai thc ti a tr lng, d n ny cn lm
gim ng k p lc tr lng v vn chuyn v lu kho hin ti t Cn Th v
Bnh Dng.
D n th nghim h thng knh bn hng trc tuyn trn website (th im
i vi cc siu th ti H Ch Minh trc) gip khai thc ti a cc phn khc
khch hng khc nhau. Theo , khch hng l s c quyn c tham gia mua hngtrn h thng siu th METRO, hot ng vn d ch dnh cho nhng khch hng s,
khch hng ln thng xuyn ca METRO. Vi hi vng mt mt lm tng doanh
thu, mt khc c th xoay vng cc mt hng t mi siu th khc nhau, gim tn
kho ti mi siu th.
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Tng d n s c trin khai theo l trnh thi gian v nht thitphi c s
thay i v c cu hot ng chui cung ng cng nh c cu qun l, v kho bi,
vn chuyn v con ngi. Chng ti tin nhng chin lc ny khng ch gipMETRO cnh tranh vng vng trn th trng m cn gip bn ng hnh - cc
khch hng, i tc ca chng ti nhn c nhiu li ch gia tng hn t vic ci
thin h thng.
Mt ln na METRO xin gi li cm n chn thnh n tt c cc i tc,
qu khch hng v ton th i ng nhn vin v ang ng h cho METRO.
METRO rt mong tip tc nhn c s ng h v nhng ng gp nhit thnh t
tt c qu v.
Knh chc qu v mt nm mi An Khang Thnh Vng, Vn SNh v
M o Thnh Cng!
Xin chn thnh cm n!
METRO i tc thnh cng!