Logan Final

7/30/2019 Logan Final

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STUDENTS:

GRUPA 1422

IOANA CONSTANTINESCU

LILIANA MARICA

ANATOLIE RACAVCIUC

LUIZA FRUNZA

VIOREL-CRISTIAN PATRICHE

INTRODUCTION

Car Plant Pitesti was borned in 1966, at Colibasi, Arges. After signing a licence

contract with Renault in 1968 the Romanian state began producing Dacia 1100 under the R8

licence followed in 1969 by Dacia 1300 under R12 licence. Between 1970-1980 Dacia has

developed a large scale of models, pickups and cars for all types of people. Beginning with 1978

Car Plant Pitesti goes on with producing derivative cars from R12 Renault scale. 1995 is

marked by the launching of the first 100 % Romanian conception car, Dacia Nova, and by the

launching of the enterprise into an output and strategy society and 7 commercial branches. In

1998 was made the car n 2.000.000, the enterprise obtained the Certificate of Certifying the

Quality Sistem Introduction and registered the production record (106.000 units).

On the 2-nd of July 1999, Dacia sold the majority of shares, became a mark of

Renault Group and had as a principal supporting mission the development of group on the

competitive markets. In 2000 takes place the bringing out of Dacia SuperNova, the first

comeing true of the France-Romania co-operation, a car equipped with engine and speed box

Renault.

Dacia and Renault have a lot of targets in common: making a new vehicle meant to

competitive markets, the enlargement of productivity and making vehicles with Renault quality

and low prices.

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Since 1999, the industrial equipment of Dacia plant knew a complete process of

modernization. With a 489 millions of euro investment, Dacia plant has the highest European

standards, with working methods applied in Renault plant. Dacia entirely posts up the affiliation

to Renault Group counting on the examination and organization of mother-company in both

levels, industrial and commercial. Distribution of vehicles will be assured by the commercial

network Renault in most of the countries.

VIRTUAL VISITS

To make more pleasant and interesting Dacia offerts and to be able to see how cars are

made, Dacia offers the possibility of a virtual visit in Car Plant Pitesti. This will pleasantly

surprise you when the principal character, a spy looking for secret information, will come in

front of you. During his mission, this character will infiltrate in the plant to descover by detail

the way of making cars: body, dye work,mechanics, general assembly etc. The virtual visit goes

on with distribution of cars to others centers of production from Russia, Columbia, Iran and

India.

A Dacia vehicle lives pretty much and this reflects in some stages:

1. Projection: birth of a vehicle

2. Production: extraction and creation of materials, mode of making and assembly

of all the components of the vehicle

3. Distribution: the period between the going out of the plant doors of the vehicle

and the buying of it

4. Utilization

5. Recycle: final stage, when the vehicle is collected and treated in special

conditions

Recycle has to be considered as a key aspect during the vehicles life. Thanks to

Renault experience, Dacia involves in all measures which favour the recycle of cars.

During the whole period of recycle, the vehicle is liable to an extraction process of:

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Recycled materials

Re- used pieces

Residue wastes which will be stocked in special places

This way many components of a car can be recycled:

Lead from batteries is used for producing other batteries

Used oil is treated so as to be used as gasoline

The rubber from tyres is used as an energy source

We can distinguish 3 types of valorification:

Reutilization: occasional pieces Material valorification: reutilization of an element as an occasional piece

Energetic valorification: for producing energy

Dacia, Romanian company but of international amplitude, member of Renault Group,

has an effective force of 10.000 employees. It has a genuine binational, even international

culture. Changes made with France are permanent. More over, when Dacia Logan appeared,

450 employees went to make trainings, organized at the Center of Making Prototypes inGuyancourt, near Paris.

Dacia draw out a large range of cars:

DACIA IS MODERN, ROBUST AND ACCESABLE

MODERN

Dacia makes all that is needed to respond to clients expectations,

offering modern cars which respond to mobility needs of our times.

ROBUST

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Dacia offers modern and tested technologies which come from Renault, of a simple

conception, but not simplistic, durable, adapted to hard conditions; maintenance and repair

prices are temperate.

ACCESSIBLE

Dacia is near clients by the density of its networks. It offers products and services at a

competitive price.

Dacia Logan Car: Safety Is A Fundamental Concern

Dacia Logan is a cheerful, attractive and compact car (3.4 metres) designed to carry four

people. Setting high standards in quality and roadholding, the Logan is also above all

uncompromising on safety. This car is the perfect addition to Dacia&Renault current supermini

offering, made up of theDacia 1310, Dacia Break and Dacia Pluriel. The Logans limited

size, attractive price and essential functions place it at the entry-level of its segment.With this

complete range, Logan meets the many and varied expectations of supermini customers. In

Europe, the supermini segment accounts for 30% of market sales.

Logan is a simple but rugged looking compact notchback sedan. As it will be sold under

the Dacia name (Dacia Logan) as the successor to the Solenza sedan, Renault Logans styling

is more in tune with plainer styling rather than Renaults adventurous sheetmetal.

Compared to the Solenza, Renault Logan is much smoother and modern looking,

utilizing the "tall body" design for maximum interior space. Its a smart design that makes the

competition look visually stodgy and overly blobby.

Body style: 5 doors

Engines: Petrol, Diesel HDi

Gearbox: Manual, Sensodrive

Height: 1 465 mm

Dimensions: Lenght: 3,43 m

Width: 1,41 m

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Boot: 139 dcm3

Colours:10

The Logan reflectsRenaults strategy of developing a range of compact vehicles of different

styling and concepts in order to meet a full range of customer requirements.

TheLogan is available in:

- a stylish 5-door model for increased convenience and accessibility, designed to carry four

people, and whose design breaks with the established cues of high-volume 5-door models in this

segment.

Viewed from the side, the 5-door Logan conveys its dynamic potential. The sharp

flowing side lines are enhanced by the shape of the quarter window and the rear wheel arch.The

5-door C1 share the same original rear end, featuring an extensive glazed surface. Designed formaximum size, the rear window extends over the entire tailgate. Flanked by matching crystal

and anthracite lights, it establishes a natural fit with the bumper.

Comfort and security

Compact and nimble for city use, the Logan is 3.4 m long, 1.6 m wide and 1.5 m high. It

features a turning circle of 9.5 m and gearbox ratios designed to ensure the fast responsesnecessary for enjoyable city driving. The Logan is a roomy car with four real seats.

The interior space is truly exceptional, in view of its exterior dimensions. At the front,

appreciable elbow room and head room contribute to the comfort of the occupants.

Passengers in the rear enjoy the available leg room and head room. Logan MCV benefits from

Renaults acclaimed expertise when it comes to safety.

Logan is built on the Alliances B platform, the active safety features of which have

naturally been carried over to the new car.

The front suspension is based on the MacPherson-type layout featured on Clio II, while

the reinforced rear suspension uses the same principle of a programmed deflection H-beam as

the other models built on the same platform. The rear suspension is combined with spiral springs

and extendedtravel, vertically-positioned dampers.

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The style

The style of theLogan is a new and innovative concept of what a car should look like,

through a harmonious combination of smooth lines and unique architectural dimensions. At first

glance, space and a feeling of well-being are immediately perceptible. This dual inspiration of

conceptual innovation and more conventional themes makes theLogan a highly attractive

proposition.

The Logans exterior styling has changed slightly, while retaining the original look that

has helped make it so successful. The personality of the front end has been underscored by a

new, more imposing bumper, which varies in shape according to the version. The lower air

intake grille is wider and an air intake slit is visible below the new radiator grille. The radiator,

which continues in a flowing line to the bumper. is more strongly curved and features wider

chevrons. The registration plate has been placed below the bumper, except on the X-TR version.

At the rear, the Logan boasts newly designed lights with a crystal-coloured central area

and more clearly visible chevrons, identical to those on the Marques other products.

The Aluminium pack, combined with the "Leather" pack and available with all exterior

colours, sets off the exterior styling with aluminium-grey door handles and arches, bumper

strips and side mouldings

Interior of Renault Logan Car

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With more than enough room for four passengers (and five in a squeeze), Renault

Logan is a massive step in the right direction towards improving interior and build quality. It

may lack the soft-touch plastic coating on the dashboard, but the design looks solid and the

layout straightforward. Even for a truly budget vehicle, Dacia-Renault have inserted some

mock-aluminum trim to brighten up the Logans center console. Instrumentation and a rebadged

steering wheel from the Clio help to bring the look of the interior up a few notches on the

classification scale.

Engines:

The vehicle is available from launch with four high-performance engines that are frugal

on fuel and respect the environment :

petrol engines include the 127 bhp DIN 1.8i 16V unit mated to a manual 5-speed

gearbox, along with the 143 bhp DIN 2.0i 16V with the 6-speed electronic gearbox

system or depending on the country a 4-speed automatic

two diesels, both fitted as standard with a particulate filter (DPFS), of which the 110 bhp

HDi DPFS mated to a 5-speed manual gearbox or the 6-speed electronic gearbox system,

and the 138 bhp HDi DPFS with the 6-speed electronic gearbox system or a 6-speed

automatic gearbox.

Equipments:

Right from the first level of trim, the Logan is equipped with new features for onboardcomfort, along with driving aids and safety functions rarely found in this segment :

The suspension quality a constant priority for Dacia&Renaul is outstanding on all

versions of theLogan. According to trim level, the metal suspension can be replaced with

pneumatic suspension on the rear axle (except for models fitted with the 1.8i 16V engine).

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A top-level acoustic comfort and vibration control. Renaul has paid close attention to

achieving the best levels in acoustic comfort and vibration control.

An excellent thermal comfort. The Logan is equipped with the new air conditioning system

introduced on the Logan.A warm ambient light and useful lighting.

Logan offers a full range of top-level safety functions:

Considerable effort was devoted to the structure of the Logan in order to comply with

the most stringent passive safety assessment standards. The structure was reinforced using high-

strength steel to limit deformation in the event of impact.

To limit the consequences of pedestrian impact, the Logan is fitted with:

- boot and wings designed to crumple, with ample space between the panels

- bumpers fitted with polyurethane foam that absorb energy in such a way as to reduce injury to

the legs.

The Logan is fitted as standard with two front airbags (driver and passenger), two front

side airbags and two front/rear curtain airbags. The two front airbags are adaptive, with

deployment pressure and volume correlated with the severity of the impact.All the seats in the

Logan are fitted with safety belts with three anchor points. Driver and front passenger belts

also feature pyrotechnic pretensioners and load limiters, to reduce pressure on the chest in theevent of impact. Finally, Isofix anchor points are available for fixing child seats to the side seats

in row two.

TheLogans pleasant road manners are suited to both the city and the open road. Its running

gear ensures strong roadholding, while also effectively contributing to active safety.

PRICE Mark Dacia which cost 5000 euro , is known till now under the name X90 Dacia

project, also Dacia L90, became : Dacia Logan.

Romanians received a simple, cheap car but with full options.

Prices variates in accordance with the design and cylindrical capacity :

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DACIA LOGAN MCV

Version Euro

Five seat layout

Ambiance 1.4 MPI 8200


Ambiance 1.5 dCi / 70CP 9700Preference 1.4 MPI 8900

Preference 1.6 MPI 9300

Preference 1.5 dCi / 70CP 10400


Laureate 1.6 MPI 10100

Laureate 1.6 16V 10600

Laureate 1.5 dCi / 70CP 11200


Preference GPL 10200

Laureate GPL 11000

Seven seat layout


Ambiance 1.5 dCi / 70CP 10100





Laureate 1.6 16V 11000



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Customs Euro

Colour 255

Radio 180

Tonneau 100

Aluminium rims 300

Side airgag for version Laureate 200

ABS 450

Blight protection 100

Windshield rear 100

Radio CD 180

Sunroof space 60

Place for goods 100

Dacia Extenso 3 years or100 000 Km

for Logan MPI

195

Extenso 3 years or 100 000 Km for

Logan dCI

265

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The Company of automobiles Dacia colaborated with 8 romanian providers or with

foreign companies with branches in Romania, which insure, as value, more than half of units.

DACIA LOGAN Berlin GPL

Version Euro

Preference 1.4 GPL 8000Laureate 1.4 GPL 8800

Options

Euro

Radio CD 180

ABS 450

DACIA LOGAN

Version EuroAmbiance 1.4 MPI 6400





Ambition 1.6 MPI 9100

Laureate Plus 1.4 MPI 8470

Prestige 1.6 16V 9900

Ambiance 1.5 dCi / 70CP 7900


Laureate 1.5 dCi / 70CP 9400Ambition 1.5 dCi / 70CP 10200


Ambition 1.5 dCi / 85CP 10650

Prestige 1.5 dCi / 85CP 10950

Logan ABS Plus 1.4 MPI 7200

Logan ABS Plus 1.6 MPI 7600

Logan ABS Plus 1.5 dCi 8700

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Logan Kissfm 1.4MPI 8300

Logan Kissfm 1.6 MPI 8700

Logan Kissfm 1.5 dCi 70 CP 9800

Logan Kissfm 1.5 dCi 85 CP 10250

Dacia Logan VAN

Version Euro

Logan VAN E0 1.4 6950Logan VAN E0 1.5 8450

Logan VAN Pack Confort 1.4 7450



Options

Euro

Options Euro

Color 255

Radio CD 180

Aluminium rims for Laureate

Plus

300

Side Airbag 200

Dacia Extenso 3 years or 100 000

Km for Logan MPI

195

Dacia Extenso 3 years or 100 000

Km for Logan dCI

265

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Colors 255

Radio CD 180

Protection carpet 100

Steering shaft 405

Blight protection 100

Air conditioning 750Pack equipment 550

Pack electric 150

Dacia Extenso 3 years or 100

000 Km for Logan VAN MPI

220

Dacia Extenso 3 years or 100

000 Km for Logan VAN dCi

295

Daily Dacia Company produces 30 Logan automobiles with LOK, and launched in his

whole comercial network, the model Logan (Preference 1.4 MPI si Laureate 1.4 MPI), isavailable in alternative charging variant, petrol/GPL.

The model Dacia Preferance has an estimated price of 8.000 euro, but Laurent will cost about

8.800 euro.

Maybe this is the most difficult question relative the new mark Dacia Logan. The

Renault Company officially sustain that will exist a car of about 5000 euro, a price which

includes all the expenses. At 7800 euro, the top price, the car endowment is the one most

interesting. We have air conditioning, electric window pane in front and bottom, an audio

instalation, air-bags and alsoABS ! Than analize about the Dacia Logan competition show us

than any models can manage to offer at the same price which can offer Dacia. Logan has the

advantage to be at the top, with the design of a mondial, new and modest automobile, but direct

to a large group of customers from our country and also to more modest countries. But we

should pay attention that here interfere the maintenance prices. For somebody who pay little

money for a car, can have heart failure at the big maintenance prices. The maker sustains that

we will need only 350 euro for 100.000 km ! Officially, it is with 100 euro less then at Solenza.

The experience tells that in reality these numbers are reached more difficult, moreover when we

disscus about a Dacia. But Logan has the same platform with the next Clio, with the components

proved to be enough safe.

It may be that Logan can be the first Dacia which to maintain his promises at this chapter.

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Dacia Logan Pick-Up

Versions Euro

Logan Pick-Up E0 1.6MPI /

90CP

7250

Logan Pick-Up E0 1.5dCi /

70CP

8350

Logan Pick-Up E1 Pack Confort

1.6MPI / 90CP

7750


1.5dCi / 70CP

8850


1.5dCi / 85CP

9300

Options EuroHydraulic mechanism 405

Protection carpet 100

Radio CD 180

Colour 255

Pack equipament: ABS with

EBV + airbag pasager

550

Windshield rear 100

Air conditionating 750

Pack electric: 150

Dacia Extenso for Logan Pick-

Up MPI

220

Dacia Extenso for Logan Pick-

Up dCi

295

DISTRIBUTION

The best of Renault technology for a modern, reliable car that a broad range of

international buyers can afford.

Logan, is the first model in the X90 range, designed first and foremost to suit the automobile

needs of new markets with high growth potential.

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Logan was developed entirely by Renault over the past four years, using all engineering

expertise department. The use of the design-to-cost method in designing the vehicle, carry-over

of parts to optimize reliability and running costs, and digital design made it possible to meet the

very low programme costs set at the start of the project.

Production of Logan at Dacias Pitesti plant has started the programme in Romania in 2004.In

2005 it continue in Russia, then Morocco and Colombia, and in 2006 in Iran. Assembly of

Logan in Russia, Morocco and Iran has use CKD parts supplied by the Pitesti pilot site, with

some mechanical components supplied by Renaults industrial sites. In addition to these

countries, other international prospects are opening up for the X90 project.

Logan is a 100% Renault car (technology, development, chassis, powertrain, manufacturingstandards), particularly suited to its target markets. Its modernity, reasonable price, loading

capacity, five full-size seats and ease of repairs and maintenance are its key strengths. Logan

will carry the Renault badge in some markets, such as Russia and Iran, underscoring the

companys faith in the product

Whether the Dacia or Renault badge is used will depend on the characteristics of each market

and on how long and in what circumstances Renault has been established there.

The Dacia brand helped to conquer new customer target groups. Dacia, with its new brand

identity as a modern, ambitious company and new badge, will be selling a range of modern,

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robust, reliable and affordable vehicles. In the countries of Central Europe, as well as in Turkey,

northern Africa, the Middle East and sub-Saharan Africa, Logan is marketed under the Dacia

brand to round out Renaults range. It is positioned in the entry-level segment, which in a

country like Poland accounts for 30% of the total market and is hardly covered by the current

Renault range.

After Romania, Central Europe is the focus for Logan sales, with the backing of the Renault

network.

Renault was the second top-selling brand in the region in 2003, with market share of 11%.

A sales manager is appointed specifically for the brand in each country. Distribution is handled

by the Renault network's partners. Depending on the market, Logan is sold by a Renault dealer

with a Dacia area featuring special signage or in a Dacia showroom. A two-year warranty willapply in most countries. Distribution by the Renault network is reassuring for customers,

offering them the best possible level of services. Maintenance and repairs at shared Renault-

Dacia workshops provide a further guarantee of optimum quality.

Marketing of Logan will be backed up by a range of services covering sales, finance and

aftersales.

Specific finance offers have been devised by RCI Banque. From 2005 the future Renault-Nissan

spare parts centre in Gyr, Hungary,has become a regional hub for supplying Dacia spare parts

to the countries of Central Europe.

Logan has enjoyed equally good results on its export markets, which represented 22% of all

Logan sales so far in 2004. Only on sale for two months in Croatia (October),Serbia, Macedonia

and Slovakia (October), Hungary (October ), the Czech Republic (October ) and Turkey

(November ), Logan has realised a remarkable performance with 4,264 cars sold. Sales of 2,456

in November 2004 alone made it Dacias top selling export model in 2004.

Logan is also manufactured in Russia, where 25,000 vehicles were produced from April

2005 to May 2006, as well as Morocco and Colombia. Production has soon started in

Iran,followed by India and Brazil last year,in 2007.

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in countries in which it is marketed, in particular Western Europe, where it was launched in

eight countries, including France, in the spring of 2005.

Logan sales worldwide break down into 56% in Western Europe, including Romania, 20% in

Europe (26 countries, including France, which accounts for 7% of world sales), 10% in

Russia/CIS, 5% in Turkey, 5% in the Maghreb countries and 4% in the rest of the world

(Americas, Asia, Africa).

2006 marked a new stage in the life of the X90, the code name for Logan and its derivativem

versions. The Logan Steppe Concept show car presented at the Geneva motor show is the

harbinger of an extension of the line. The 1.5 dCi engine is now available in Central, Eastern

and Western Europe as well as in Turkey, Morocco and Algeria. The diesel version thusrepresents at the end of May 2006, 55% of the mix in France and 21% in the other countries in

Western Europe. In many countries, it is the most affordable diesel car available, contributing to

the novel value for money offered by Logan.

Thinking at a big number of competitors( Chevrolet, Daewoo, Kalos, Hunday, Skoda Fabia)

Logan has the best results for the price/quality raport so that we can call it a wonder car.

DACIA LOGAN BY RENAULT

Logan

Big on space, low on cost

Logan is a spacious, sturdy and reliable car with a highly attractive price tag. No other car on the

market offers the same equipment and space at the same price.

If its wider, its better. Logan gives the expression spacious sedan an entirely new meaning.

Built around Renaults famous space optimization design, the car redefines space and luxury.

Its loaded with trailblazing technology and advanced safety features. Its robust lines, strongly

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marked wheel arches and carved hood ensure it stands out in the crowd. The expansive interiors

are tastefully done. The wide-body experience awaits you.

Design

Logan is a sedan with five comfortable seats and a generously sized trunk.

It boasts a modern and robust silhouette, with strongly marked wheel arches, taut lines and a

sculpted hood. The triangular rear lights soften Logan's overall look, giving it a distinctive

appearance.

Inside the car, the choice of materials reflects the robustness and quality of the exterior design.

Class Small Family Car Body style 4 door sedan

Multi Convivial Vehicle

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Pick-Up Utility Van

Driving pleasure

Logan is a pleasure to drive in all circumstances.

It takes poor roads and extreme climates in its stride. The ergonomic and comfortable driving

station helps the driver get the most out of the precise handling and sharp steering.

Travelling comfort

Logan is a family car, designed to seat three people in comfort at the rear. The giant 510-liter

trunk, cut to provide a very low load sill, is large enough to take the luggage of five people with

ease or seven people for the MCV version.

Safety

Renault put all the experience of its safety engineers into the design of Logan. As a result, the

model received three stars in Euro NCAP tests.

Depending on the country, Logan is available with ABS and two airbags at the front. To provide

all the occupants with the same high standards of safety, it features five three-point seatbelts and

adjustable headrests on all seats.

Environment

Reflecting Renault's environmental commitments, Logan is 95% recyclable by body weight.

Its acoustic performance places it below the threshold set by the European directive (74dB(A)).

Logan combines keen pricing with low running costs. It requires servicing every 30,000km for

the gasoline engines and every 20,000km for the diesel engines.

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Targets for the Renault Logan car include Rovers CityRover, Kia Picanto, Seat Arosa,

Daihatsu Cuore, Daewoo Matiz and the Volkswagen Fox.

The purpose ofRenault Logan car is to allow Renault to reach a new customer range with a

product that packs the bare essentials without resorting to using a car thats been out of

production for several years.

Advertising

Dacia has chosen the 2004 Geneva Motor Show to unveil its first-ever show car produced by

Renault Design.

Especially for Logan there is a big advertising campaign with all the ingredients for a nationalhit : there are TV STARS like Andreea Balan, Andreea Banica, Anka Badiu, Miki and Delia

that are promoting the brand and a contest is going on to attract as many people as possible.

Renault started to run an advertising campaign on Vest Europe in 2005. The headline of the

campaign is Be Logical, Be Logan.

For the production of the video spot the romanian Graffiti BBDO agency was chosen. A crew

of 40 people worked for 4 days to make the motion picture. The message of the spot is simple:

Big on space, low on cost Logan is one of the biggest bargains the world has seen in the car

market, offering the same space available in a Toyota Corolla for a fraction of its price.

.

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Logan Final

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