Section 1) – Log Book

Music Magazine – Genre research

This genre of magazines predominantly features R&B and Hip-Pop music artists, actors and other entertainers. R&B was an African urban sound the evolved from blues and jazz. The lyrics of R&B were about everyday life. The songs were about work, sex and drinking.Hip-Pop consists of a stylized rhythmic music that commonly accompanies rapping and this is how R&B links in with Hip-Pop. Hip pop was formed in the 1070’s, the culture originated in new york among black and Latino ghetto.

Vibe Research• Vibe magazine distributed their magazines through their online

website which provides some articles from the magazine. Also the magazines gets distributed to a variety of shops ranging from corner shops to supermarkets.

• Covers attracts audiences because it shows big music artist such as Brandy, Snoop Dog, Mariah Carey, Beyonce, Jennifer Lopez, Keyshia Cole, Janet Jackson, Lil Wayne, The fugees, Eminem, T.I, R. Kelly, Michael Jackson.

• The magazine satisfies audiences by including revolution music reviews, a celebrities gossip column, next profiled up coming artists, also devoted several pages to photo spreads displaying high end designer clothing as well as sportswear by urban labels such as Rocawear and Fubu

Online Version Compared To Printed Copy

The online version has more information that the printed copy.The online version focuses more on individual artists.The online version has more facts and shows key videos linked with certain article.Online version also has references to artists on social networking sites such as twitter and Facebook.

Vibe background

• Vibe Vixen was a magazine geared towards female readers of vibe magazine that covered beauty, dating, entertaiment, fashion, and societal issues for “urban minded females”. The magazine was initially released in the autumn of 2004, and the sales were considered succesful enough for the magazine to be issued every three months. VIBE Vixten folded after its circulation. Starts who graced VIBE Vixen’s covers included Ciara, Trace Ellis Ross, Kimora lee Simmons and Kelis.

Target Audience – Katz, Maslow, Hartley and/or socio-economic needs

The target audience for Vibe magazines are listeners to R&B, Hip Hop and Rap the target audience is between 18-34 boy and girls this relates to the Hartley classification as one of the 7 socially grouped categories is gender.

What is the USP of this magazineFrom the research completed into this media product, I think the USP is the the main picture and the cover lines this because if you like the person on the front cover you are more likely to be interested ad want to read the rest. If your seen the cover lines and you are interested and you want to read more you will buy the magazine. The main picture makes the magazine eye catching or not.

Established Magazine for my ResearchMastheadA masthead Is the title of a magazine at the head of the front page. It also sets he house style for this magazine. This house style is red, white, blue and black.

Main HeadlineA main headline isat the top of an article on a magazine

Main ImageThe main image is usually of the person the magazine has a major article about. This will be greatest selling point and creates the overall mood for that issue.

Barcode

Web Address

Issue number

Publisher research

On April 25th 2013 vibe.com was sold to spin media. Spin media was thought likely to shut down vibe’s magazine by the end of 2013 but they said “we’re still trying to find a print model that makes economic sense in the digital age” but instead they cut the magazines frequency to quarterly.Spin Media operates over 40 pop culture related websites, some of which it owns. Some partners sites for which sell advertisements:AbsolutePunkAlter The PressBrooklyn VeganBuzznetConcrete LoopDeath and TaxesDirect LyricsGorilla vs. BearIdolatorPretty Much AmazingPropertyOfZackPunknews.orgPureVolumeSpinStereogumPureVolumeUnder The Gun ReviewVibeXLR8R