2

"L’OCCITANE captures the Provence that we love,a land full of mystery where beauty is endlessly reinvented."

2

To find additional information about the

products from this brochure

Visit us

Online at au.loccitane.com

At your nearest L’OCCITANE Boutique

You can also find us on:

I created L’OCCITANE so that I might remain in Provence.

Along the way, I met men and women who wanted the same

thing. Some were ar tisans, some producers. Some grew

angelica, peonies or verbena. Together, we learned lessons

in sustainable development.

Tradition is more than just a word. In Haute-Provence,

it evokes many forgotten skills and crafts. There is no point

in simply preserving them. Why live in a museum? They need to

be kept alive. Restoring groves of almond trees to the Valensole

plateau, preserving wild immortelle in Corsica, building a

fair-trade industry of shea butter with the women of Burkina

Faso, saving the fine lavender of Haute-Provence, currently

under threat... All of these projects are dear to L’OCCITANE –

which has always looked to cultivate plants and products that

are part of the very DNA of its region. When CRIEPPAM*

asked me to preside over a support fund for lavender and

lavandin, I accepted immediately. L’OCCITANE has helped to

finance the initial research work. The small blue lavender flower

is one of the iconic faces of our Provençal landscape.

It has travelled the world and captivated thousands of tourists.

In Provence, it represents an economic sector that generates

some 9,000 jobs directly.

Olivier Baussan, founder of L’OCCITANE EN PROVENCE.

* Centre Régionalisé Interprofessionnel d’Expérimentation en Plantes à Parfum, Aromatiques et Médicinales – a research centre for testing fragrant, aromatic and medicinal plants.

"Tradition creates a link between man and

his environment."

3

INNOVATION

There is a reason why this everlasting flower

never fades: it has something that others do not.

The patents registered* by the L’OCCITANE laboratory

attest to the innovative nature of its research

into the exceptional anti-ageing proper ties

of immortelle essential oil.

environment. In 2013, all of these actions were

given recognition by the "coup du coeur du jury"

award in the Biodiversity Category of the 2013

"Prix Entreprises & Environnement" business and

environment awards. These are organised by the

French Ministry of Ecology, Sustainable Development

& Energy and the ADEME.**

IMMORTELLE DIVINE CREAM

"As far as anti-ageing research is concerned, the

exceptional properties of immortelle have exceeded

our hopes," pointed out Jean-Louis Pierrisnard,

Scientifi c Director of L’OCCITANE, when he

announced the much-anticipated launch of the new

generation of Divine skincare. The range had already

received many international awards. It was voted Best

Anti-Ageing Miracle Cream by the Anti-Ageing Beauty

Bible, with an enthusiastic jury commenting on the

"exceptional performance of the formula". Encouraged

by so much positive feedback, the L’OCCITANE

laboratory developed an advanced complex of seven

naturally derived active ingredients to enhance the

complete anti-ageing action of immortelle at the heart

of exceptional formulas. A fi fth patent* was fi led with

the launch of the new Divine Cream formula.

The facial experts at our L’OCCITANE spas have

carefully composed all the steps in our treatment

protocols. Within our cocooning treatment rooms,

the Golden Sun of the Corsican maquis reveals its gift

of longevity and secrets of eternal youth.

* Patent pending in France.** French Environment and Energy Management Agency.

IN CORSICA…

The revelation of Corsican immortelle’s exceptional

qualities led to a large-scale organic plantation

programme, which aims to preserve the wild

immortelle species while also meeting demand for this

key ingredient in one of L’OCCITANE’s best selling ranges.

This dedication to the environment has been a

priority for the brand ever since the first project to

domesticate this flower of the maquis was launched

10 years ago. L’OCCITANE’s actions were under taken

with the suppor t of a group of eight farmers and

distillers. The objective: to secure supplies of organic

immortelle without any negative impact on the

FACE CARE FOR YOUTHFUL SKINFACE CARE FOR YOUTHFUL SKIN

DIVINE IMMORTELLEDIVINE IMMORTELLE

Organic immortelle from Corsica

Divine Cream - 50ml, $1454

finalist.beauty

finalist.beauty

*Award Winner The Ultimate Natural Beauty Bible 2014

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FACE CARE FOR YOUTHFUL SKIN

PRECIOUS IMMORTELLEAT THE HEART OF THE FLOWER

L’OCCITANE’s anti-ageing

laboratory took a big step

forward when it filed a four th

patent* for the Precious

range. Immortelle essential

oil acts in synergy with cell

extracts drawn from the very

hear t of the flower to help

boost the skin’s mechanisms

for correcting wrinkles and

restoring firmness. The skin

looks smoother, lines and

wrinkles appear reduced.

* Patent pending in France.

Precious Cream - 50ml, $83Precious Serum - 30ml, $90

Precious Night Cream - 50ml, $98Precious Eye Balm - 15ml, $56

Essential Water - 200ml, $42

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BRIGHTENING IMMORTELLEBRIGHTENING EXPERTISE

Many factors infl uence the

beauty of a face, but perhaps

the most important one is light:

the light that shines on the skin,

and the way it is refl ected back.

In this collection of targeted

skincare products, L’OCCITANE

has combined the anti-ageing

properties of immortelle with

Bellis perennis. An extract

taken from this meadow fl ower

provides advanced action that

contributes to visibly diminishing

complexion irregularities.

Smoother, luminous and more

evenly-toned, the skin is naturally

brighter and radiant.

Brightening Essence - 30ml, $89 Brightening Moisture Cream - 50ml, $85

Immortelle Brightening Moisture Mask -125ml, $85

WHY USE A SERUM?

Does your face cream need a little help? Serums contain a

higher concentration of active molecules, making them an

essential product in your daily skincare routine. Their sheer, fl uid

textures ensure that the active ingredients are rapidly absorbed

and sink into the skin effortlessly.

Divine Extract - 30ml, $125Brightening Essence - 30ml, $89Precious Serum - 30ml, $90 7

Organic angelica from the Drôme region

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Hydra Vital Cream - 50ml, $52Hydration Mask - 75ml, $40Face Toner - 200ml, $26

PURE & NATURAL HYDRATION

In 2010, the L’OCCITANE laboratory patented* the combination of two extracts

taken from the roots of organic angelica from Provence. This combination provides

a lasting solution to an essential need of all skin types: hydration. Angelica water

boosts the circulation of moisture in skin cells. Organic angelica essential oil helps

to protect skin and improve elasticity. Following on from this fi rst, innovative patent

and the success of the Angelica range, L’OCCITANE intensifi ed its research and fi led

a second patent in 2013. The new Hydra Vital Cream formula is enriched with an

angelica seed extract, which provides long-lasting action to help regulate hydration.

*Patent pending in France.

SUBLIME ESSENCE WITH ORGANIC EXTRACTS OF IRIS AND ANGELICA

In 2013, L’OCCITANE combined organic angelica with iris

extracts so that all women might enjoy sublime skin. All it takes

are a few fresh, sheer drops of Sublime Essence to achieve

a fl awless nude look. Suitable for any skin type or tone,

the face serum helps to correct irregularities and reduce

redness. The skin’s texture is visibly refi ned and velvety. Pores

immediately appear smaller. Moisturised, plumped and smoother,

the complexion glows with vitality. Both simple and

imperceptible, this is a product that delivers perfect results.

Sublime Essence - 30ml, $56

HYDRATION & VITALITY FACE CARE

ANGELICA

9

10

CITED AS AN EXEMPLARY COMPANY BY THE UNITED NATIONS DEVELOPMENT PROGRAMME, L’OCCITANE IS THE

MAIN PLAYER IN THE DEVELOPMENT OF THE SHEA BUTTER INDUSTRY IN BURKINA FASO. IN 2013, IT BOUGHT A

RECORD AMOUNT OF 660 TONS OF SHEA BUTTER.

Thirty years ago, shea butter was only

sold at local markets. Today, this effective

and versatile ingredient has transformed

the daily lives and social environment of

Burkinabè women. Diasso Diaharatou

(seen in this photo) has witnessed the

growth of this industry for herself. She is

president of Fédération Nununa, a shea

butter cooperative based in the Léo

area, some 140 km from the country’s

capital. Over the years, she has watched

shea butter go from strength to strength * In accordance with the ESR standard (Fairness, Solidarity and Responsibility), available at www.ecocert.com.

as it was embraced by women all over

the world. Just like her peers, Diasso

remembers the time when shea butter

production with a small cottage industry,

when the product didn’t always sell and

when husbands were sceptical about its

potential. And then she watched a new

market emerge. "Traditionally, this small-

scale business enabled women to earn

some pocket money. Nowadays, it is the

main activity of some 15,000 women in my

country." At Nununa, Diasso Diaharatou

works with 4,700 producers. "We had

to be trained, and then we had to share

our knowledge. By implementing modern

and safe processing methods, working

conditions have been vastly improved, as

well as the quality of our shea butter." Fair

Trade certifi cation, in accordance with

the ESR standard*, was obtained by all

cooperative unions and is testimony to this

remarkable partnership.

GROWING INCLUSIVE MARKETS

FAIR TRADE CERTIFICATION

Fair Trade* Certifi ed-Organic** Shea Butter - 150ml, $49

If you could only have one shea butter

product, the 100% pure, fair trade, organic

version would be the one to choose.

Known as "women’s gold" in Burkina Faso,

this is the most precious ingredient in

any toiletry bag. Exceptionally versatile, it

nourishes, moisturises and protects. Held in

an attractive metal tin, you can keep it close

to hand to care for your skin every day –

and to use for skincare emergencies! Easily

lent and borrowed, it’s also easy to forget

to give it back…

SHEA BUTTER. SHEER TALENT.

* Product approved by Ecocert Environnement according to the ESR

standard available at www.ecocert.com.

** Product certifi ed by Ecocert in accordance with the Ecocert standard for

Natural and Organic Cosmetics, available at http://cosmetiques.ecocert.com.

11

SHEA BUTTER FROM HEAD TO TOEIt moisturises, protects, nourishes

and soothes. Shea butter is an

ingredient in a class of its own.

Not only does L’OCCITANE

make good use of this butter’s

natural talents; it also uses them in

exceptional concentrations.

The Hand Cream contains 20%,

the Ultra Rich Body Cream, 25%.

This generosity is certainly one

of the secrets behind the huge

success of the range. And let’s not

forget the unique packaging of the

Hand Cream. Like a gouache paint

tube, sealed with a black cap, it has

made L’OCCITANE Shea Butter a

true cult product.

Hand Cream - 150ml, $42Foot Cream - 150ml, $42

ULTRA RICH FACE CREAM

This ultra-protective nourishing cream provides the perfect solution to problems associated

with dry and very dry skin. It is also recommended for all skin types when they need

a little extra care due to harsh climatic conditions. When temperatures drop, this cream

is everyone’s skin saviour! Deliciously smooth and velvety, the Ultra Rich

Face Cream contains an exceptionally high concentration of shea butter : 25%.

No more, no less. And still it sinks into the skin with the utmost ease!

Ultra Rich Face Cream - 50ml, $58

Ultra Rich Body Cream - 200ml, $59

NOURISHING AND PROTECTIVE CARE

SHEA BUTTER

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Milk Concentrate - 200ml, $59Shaping Delight - 200ml, $62

The Milk Concentrate combines softening and nourishing almond oil

with added almond proteins to help smooth the skin. It also contains fi rming

silicium and walnut extracts to help fi ght sagging skin. With its deliciously

smooth, easy-to-apply texture and clinically proven results, there’s every

good reason to make this product part of your daily routine!

FIRMING AND SMOOTHING MILK CONCENTRATE

FIRMING BODY CARE

ALMOND

Do you dream of having a firmer

body and velvet-soft skin? Why not

indulge in the Almond range?

Made with extracts of almonds

from Provence, these fi rming

and smoothing products are

impossible to resist…

WHEN THE SAP OF THE ALMOND TREE FLOWS AND STIMULATES GROWTH, THE YOUNG BUDS ARE FILLED WITH MOLECULES THAT HAVE THE POWER TO FIRM AND SOFTEN OUR SKIN.

Shower Oil - 250ml, $36Shower Scrub - 200ml, $28

Almonds from the Valensole Plateau (Haute-Provence)

14

THERE’S SOMETHING ALMOST MAGICAL ABOUT THAT UNIQUE MOMENT WHEN STEAM PASSES THROUGH PLANT MATERIAL, COAXING IT TO YIELD AN ESSENTIAL OIL AND REVEAL ITS HIDDEN SECRETS. AFTER ALL, IT WAS AND OLD STEAM DISTILLER THAT GAVE LIFE TO L’OCCITANE.

Repairing CareRepairing Shampoo - 300ml, $28Repairing Conditioner - 250ml, $28Repairing Mask - 200ml, $38

The ShampoosRepairing Shampoo - 300ml, $28

Volumizing Shampoo - 300ml, $28Radiance & Color Care Shampoo - 300ml, $28

Based in Provence – a bountiful region for

herbalists – L’OCCITANE was one of the

fi rst brands to take an active interest in

essential oils. These precious essences are

the expression of plants in a concentrated

form. They lie at the heart of research by

L’OCCITANE, which creates formulas that

combine the cosmetic benefi ts of botanical

active ingredients with their scents.

The L’OCCITANE hair care range draws

on this expertise. For each hair type,

it combines fi ve essential oils chosen for

their specifi c properties and their scents.

After 40 years of studies and observations,

our Research & Development department

has gained extensive knowledge in the

science of the power of scents. Today, we

talk about Aromachology by L’OCCITANE.

Two new collections, recently developed, will

soon be available in L’OCCITANE stores: an

essential relaxing ritual, ideal for creating an

environment conducive to relaxation and

sleep, and an essential revitalising ritual

to invigorate the body and give a true

feeling of freshness.

HAIR CARE

5 ESSENTIAL OILS

16

FOR MEN

Manual or electric? PLISSON has been creating shaving

accessories since 1808 – and it certainly has a few things

to say about the beauty of shaving. A purist in the fi eld, it

considers that nothing can beat a wet shave. But if you’re

reluctant to try a cut-throat razor (for obvious reasons), you

can leave that tool to the professionals. At home, any shaving

ritual should include a good shaving brush. By using a brush,

you will maximise an essential shaving step: preparation.

Stubble should be wet, softened, coated with shaving

product and treated gently to reduce the number of razor

strokes – and the risk of irritation.

BARBER SHOPS ARE COMING BACK TO CITIES – AND WITH THEM COMES A NEWFOUND TASTE FOR THE RITUAL OF SHAVING.

AQUATIC VERDON

Sea-buckthorn, genepi, mint…

VERDON is an energising, invigorating,

sparkling scent. Absolutely fresh, this

fragrance seems almost to have

plunged into the waters of a rushing

torrent, which disappears into a rift in

the rock then reappears calmer, quieter.

ORIENTAL EAU DES BAUX

The story behind the birth

of Eau des Baux is rather

mysterious… Knights arrived in

the village of Les Baux de

Provence, guided by a bright

star. When they opened their

trunks, the wind carried away

the spices, frankincense and

dust of precious woods as far

as the tops of the cypress trees.

AROMATIC L’OCCITAN

From the moment you

smell L’OCCITAN, you will

recognise the Provence that

is the essence of our brand.

The strong aroma of distilling

lavender with nutmeg

and the peppery scent

of burnt wood.

Cade Shaving Gel - 150ml, $38Cade Rich Shaving Cream - 200ml, $39PLISSON Razor $150PLISSON Shaving Brush $100 (100% synthetic bristles)

JUST FOR MEN

It might be a summer’s harvest, the flavour of

a par ticular spice, the bracing freshness

of a citrus juice, or a stormy evening…

In Provence, fragrances capture memories.

Eau du Verdon - 50ml, $50Energy Moisturizer - 40ml, $35

Shower Gel - 250ml, $28Eau de L’Occitan - 100ml, $72After-Shave Balm - 75ml, $38

Eau des Baux - 100ml, $72

19

*Available at nearest Boutique and online from 23rd July 2014

21

FRAGRANCE

LA COLLECTIONDE GRASSEPRECIOUS EXTRACTS

La Collection de Grasse celebrates the town of Grasse,

the world capital of perfumery – a town rich in colour

that looks over and across the Mediterranean. The fi rst

four movements in this collection were composed in

2012, each one uniting the fi nest raw materials. For the

Perfumer in Provence, the tempo had been set…

Magnolia from the Far East & Blackberry from the South

of France; Green Tea from Japan & Bitter Orange from

Tunisia; Jasmine from Grasse and Egypt & Bergamot

from Italy; Vanilla from Madagascar & Narcissus from

France… With supreme skill, L’OCCITANE has brought

precious extracts together, two by two. Sometimes they

seem destined for each other. At other times, it’s like a

wonderful chance encounter. And then there are the

ingredients that echo and enrich each other…

One year on, L’OCCITANE celebrates a new fragrant

accord with Néroli & Orchidée – the latest scent to join

La Collection de Grasse, held in a stunning glass bottle.

Les Eaux de Toilette Vanille & Narcisse - 75ml, $82Jasmin & Bergamote - 75ml, $82Thé Vert & Bigarade - 75ml, $82Magnolia & Mûre - 75ml, $82Néroli & Orchidée - 75ml, $82

22

Roses et Reines Eau de Toilette - 75ml, $62

PIVOINE FLORA, ROSES ET REINES…

To create a floral fragrance, you have

to close your eyes and think back

to a special day in spring. Just that day,

no other. And one special flower, no

other. Simplicity can be anything but

simple, but when it shines with clarity,

it is simply wonderful. That is when

an ingredient yields its purest, most

transparent beauty.

Pivoine Flora Eau de Toilette - 75ml, $62

Cherry Blossom Eau de Toilette - 75ml, $62

THE CHERRY ORCHARD

Delicate buds have begun to swell on the

sleeping branches. The ear th breathes a sigh.

Nature is about to wake up... The cherry

blossoms, as always, are eager to hasten the

rituals of spring. Opening together, they form

dazzling bouquets that gaze into the sky –

which gazes back in wonder. Scents, suddenly

released, escape in a flurry of petals. Now

is the time to seize this fragrance, as it is

released into the air. This moment of grace is

captured, time and again, in a bottle etched

with branches covered in blossom.

FRAGRANCE

A FLOWER CAPTUREDIN A PERFUME

FRAGRANCE

A FLOWER CAPTUREDIN A PERFUME

Verbena Eau de Toilette - 100ml, $72

VERBENATHERE IS SIMPLICITY AND SO MUCH ELEGANCE THERE IS SIMPLICITY AND SO MUCH ELEGANCE IN THE EXPRESSION OF THIS VERBENA EXTRACTIN THE EXPRESSION OF THIS VERBENA EXTRACTFROM PROVENCE. ITS SCENT IS THE MOST FROM PROVENCE. ITS SCENT IS THE MOST NATURAL THING IN THE WORLD.NATURAL THING IN THE WORLD.

When the scent escapes from bunches of verbena still kissed

with dew, there is only one thing to do: breathe it in, deeply

and deliciously. At the edges of the verbena fields, rows of

geranium add floral notes to the rippling citrus scents.

Orange, lemon, petitgrain… A rumour, carried by the wind,

tells of the fi rst organic verbena extract from Provence.

In Manosque, the bottles are ready to be fi lled with the "juice"

from the harvest of Rémy Margiela, producer of fragrant plants.

An engraved leaf adorns the labels and boxes of the collection,

highlighted by silver hot foil stamping. It tells of a new journey

through Provence…

LOVELY LAVENDER

TRUE LAVENDER

Lavandula angustifolia grows in the mountains of Haute-

Provence, at an altitude of over 800 metres. In 1981, the

producers of this lavender were awarded the PDO label for

its essential oil. L’OCCITANE has been actively involved in

promoting this label and supports it enthusiastically. In each

of the past three years, it has reserved a signifi cant share of

production (approximately 4 tons of PDO Haute-Provence

fi ne lavender essential oil). Our supplies are secured by

multi-year contracts with three partners.

LAVENDER IS UNDER THREAT.L’OCCITANE HOPES TO SAVE IT.

Lavender cultivation is suffering

from two clearly identifi ed,

related problems: global

warming and a bacteria

known as phytoplasmas.

This disease is carried by a very

small but devastating insect that

is closely related to the cicada.

When a plant is contaminated

by the disease, the channels

through which its sap fl ows

become blocked, causing the

plant to weaken and rapidly

decline. In the past few years,

the amount of lavender essential

oil produced in Provence

has been halved.* Research

programmes have begun to

select varieties of lavender that

can tolerate the bacteria and to

develop ecological techniques

to combat this problem, such

as using kaolinite clay. To help

fi nance the cost of this research,

an endowment fund was set

up in May 2012 by CRIEPPAM

(a research centre for testing

fragrant, aromatic and medicinal

plants). Olivier Baussan presides

over it. L’OCCITANE has already

contributed €55,000 euros to this

fund in order to help preserve

one of the key elements of the

patrimony of Provence. In 2013,

thanks to all the efforts made, 9.5

million** healthy young plants

were established in Provence.

IT IS AN ICON OF THE PROVENÇAL LANDSCAPE, THE DAUGHTER OF WILD LAVENDER AND ONE OF THE MANY INSPIRATIONS FOR FRENCH WRITER, JEAN GIONO. OUR ANCESTORS LEARNED TO TAME THIS PLANT WITH THE GENTLEST CARE, FOR IT IS AS DELICATE AS ITS SCENT IS POWERFUL.

www.sauvegarde-lavandes-provence.org* Source: CIHEF – Comité Interprofessionnel des Huiles Essentielles Françaises (interprofessional committee for French essential oils). ** Source: CRIEPPAM.

27Foaming Bath - 500ml, $42

In the BONNE MÈRE family, In the BONNE MÈRE family,

everything is shared: the everything is shared: the

traditions of Marseille soap traditions of Marseille soap

makers and a commitment to makers and a commitment to

the planet. We use 100% RSPO* the planet. We use 100% RSPO*

certifi ed segregated** sustainable certifi ed segregated** sustainable

palm oil in our BONNE MÈRE palm oil in our BONNE MÈRE

soaps. And now, L’OCCITANE soaps. And now, L’OCCITANE

makes a fur ther commitment… makes a fur ther commitment…

By 2015, all the soaps sold in By 2015, all the soaps sold in

L’OCCITANE stores will be made L’OCCITANE stores will be made

with RSPO-certifi ed palm oil, with RSPO-certifi ed palm oil,

according to the highest levels of according to the highest levels of

requirements by the RSPO. requirements by the RSPO.

* The RSPO (Roundtable on Sustainable Palm Oil) * The RSPO (Roundtable on Sustainable Palm Oil) unites stakeholders from various sectors of the palm unites stakeholders from various sectors of the palm oil industry (producers, processors, manufacturers, oil industry (producers, processors, manufacturers, banks, NGOs) with the aim of developing and banks, NGOs) with the aim of developing and establishing global standards for the production of establishing global standards for the production of sustainable palm oil. sustainable palm oil.

** Segregated: high traceability of batches ** Segregated: high traceability of batches throughout the entire production and processing chain.throughout the entire production and processing chain.

SOAPSSOAPS

Bonne Mère Soap - 100g, $8

The door to the small Provençal farmhouse is

open. Set in the Alpilles mountains, it has a view

onto the Camargue in the distance. You can smell

the scents carried on the wind, of fl owers and

spices, of linen sheets drying in the sun, close

to the fl owering lavender. A whole mixture of

seasons is captured in the air inside this house.

A jug fi lled with verbena lemonade stands on the

kitchen table. What could be more welcoming?

HOME FRAGRANCE

Home Perfume - 100ml, $34Home Perfume Diffuser, $29 Perfume Refi ll - 100ml, $28

Scented Candles - 100g, $28

In line with our eco-friendly standards, this catalogue is printed on paper sourced from sustainable forests. It is certifi ed bleached without the use of chlorine. Documents and illustrations non-contractual, subject to stock availability.L’Occitane-en-Provence - 04100 Manosque. 52DCCAN14. Photo credits: R. Creton, J. de la Tour, F-X. Emery, S. Duffard, J. Hyams, F. Quinard, J. Nicolas, E. Valli, R. Romenville, G. Rassinier. Texts: F. Bigourdan.

L’OCCITANE INVITES YOU TO HAUTE-PROVENCE.Come and visit our production site

and museum in Manosque.

Free guided tours.

For more information: loccitane.com

THE KEY WORDS OF ECO-DESIGN

A COMMITTED BRAND

REDUCEIn order to limit the use of petroleum-based materials,

L’OCCITANE has extended the range of materials used

for its packaging. For example, a tube from the Almond

range or a bottle from the Shea Butter range is made from

95% plant-based plastic.

RE-USEWith L’OCCITANE, you can significantly reduce both your

spending and your environmental impact. We now offer

a range of 13 eco-refills, which use 65-90% less plastic than

the initial product.

RECYCLEL’OCCITANE integrates recycled materials into some

of its bottles and tubes. For example, the shower gels in the

Verdon range and hair care products in the Aromachologie

range are made from 100% recycled PET plastic.

MEASURE To ensure that environmental factors are better taken

into account for each product launch, all new packaging is

evaluated using a scoring tool developed by L’OCCITANE.

Precise eco-design indicators enable us to set objectives and

provide a factual tool to monitor the results of our efforts.

WHY DID YOU MAKE WOMEN’S ENTREPRE-NEURSHIPONE OF THE PRIORITIES OF THE FOUNDATION?

Beauty and beauty care:

the link with women

is obvious. Every year,

L’OCCITANE sells a

fund-raising product.

100% of the profi ts

go to projects run

by NGOs to promote

the economic emancipation of women in Burkina Faso.

In 2009, for example, the Foundation worked

with the French NGO Aide et Action to set up literacy

programmes in Burkina Faso. Every year, an average

of 400 women register for classes.

WHAT IS THE MOTIVATION THAT DRIVES THE L’OCCITANE FOUNDATION?

The Foundation represents a real desire not to ignore the

problems of the world. L’OCCITANE has always had a

philanthropic vocation – it is part of the very DNA of the brand.

It was Olivier Baussan who began these funding projects. In 2006,

we created the Foundation so that we could have an effective

structure for our actions. In the wake of the recent earthquake

in Japan, with the support of our employees and shareholders,

we raised funds of two million euros. This money was used to

rebuild a community centre in the town of Kamaishi, which was

particularly badly affected by this catastrophe.

L’OCCITANE AND ITS FOUNDATION ARE DEEPLY COMMITTED TO SUPPORTING THE VISUALLY IMPAIRED.

ABOUT THE L’OCCITANE FOUNDATION

INTERVIEW WITH REINOLD GEIGER, CEO OF L’OCCITANEAND PRESIDENT OF THE L’OCCITANE FOUNDATION.

In 2013-2014, L’OCCITANE dedicated over €1.5 million euros to patronage projects.

In 1997, at the initiative of Olivier

Baussan, L’OCCITANE began

to use Braille labelling, enabling

the brand to raise public

awareness of visual impairment.

Since then, every year, the

L’OCCITANE Foundation has

sold a fundraising product in

L’OCCITANE stores in order to fi nance projects to combat

avoidable blindness in developing regions. L’OCCITANE

subsidiaries are also very dedicated to this cause. In 2013,

13 different countries got involved in their own projects.

As for the Foundation, it is backing six projects in Burkina Faso,

working with the NGOs Helen Keller International, Light for the

World, Medicus Mundi, Vision Aid Overseas and A Better Life

Foundation. These prevention and treatment projects will include

large-scale eye screening, operations, training of local medical staff

and eye health awareness campaigns.

1 au.loccitane.com