Immersive !Mobile Games!

Locatrix Communications mark@locatrix.com! +1(650) 450 4749!

!Commercial-in-confidence

Why Immersive Mobile Games?

• Mobile games are largely self-serving, i.e. games promote games

• But mobile can be interactive, social and also immersive

• Immersive games transform the real world into the game board……!

• ….creating opportunities for retail/services/spaces to engage, entertain & reward customers interactively, right where they are

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Locatrix Communications• Innovative provider of carrier-grade services & web

solutions

• Unmatched expertise in location-based services

• 10+ years experience in mobile applications development

• Track record delivering scalability & availability

• Leader in immersive mobile game development

• Experienced SaaS solution delivery

Immersive Game Philosophy

Removing platform risk reduces cost, and allows more focus on user experience!

• “So, location is pretty easy now, isn’t it?” • Yes, it’s readily available (GPS etc) in most handsets

• And yes, Google Map APIs are well-understood and supported…..

• But user engagement (using location) is a very different problem

• Our Immersive Game Platform evolved from experience • Initially Location-based content, augmented reality, treasure hunts

• Repeatedly added game “mechanics” and extended capabilities

• Proven through major brand-backed game projects

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Locatrix Immersive Game Platform

• Location-based game server solution • Content database & user management portal

• Implementation of game mechanics as “events”: proximity, points, paths

• Extensible via Web Service APIs

• Integrated SDK/Frameworks for Android + iOS

• Games delivered as hosted, fully managed services (SaaS)

• Game lifecycle (from inception -> delivery) managed by Locatrix

• Implemented on AWS EC2/RDS/S3

• Proven via projects for Telstra, NBC/Universal, Virgin Mobile

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Case Study #1:!Bourne Legacy - Operation Intel

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• Mobile game launched to precede movie release

• Players earn points by evading (virtual) “assassins” while visiting a series of “checkpoints”

• “Safe houses” allow temporary respite

• Level progression (“missions”) unlocks special media (trailers etc)

• Points shared socially & via global leaderboard

• Social media integration (Facebook/Twitter)

• Agency partner: Hoodlum Interactive (for NBC/Universal)

• Android + iOS supported

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Bourne Legacy - Operation Intel

Bourne Legacy - Operation Intel

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• A really, really fun (but short-lived) game

• Only available for 10 weeks…… (movie studio timing)

• Very successful engagement statistics (80% of players progressed 3 or more levels)

• Part of a broader social media campaign

• Virtual assassins provided an “everywhere” dimension

• Fantastic project experience for Locatrix

• Gamification + scalability lessons learned…..

Bourne Legacy - Operation Intel

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Case Study #2:!Virgin Mobile - Game of Phones

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• Our Client: Virgin Mobile Australia

• Our Mission: Location-specific national treasure hunt (with a twist!)

• Agency partner: OGB (Havas Worldwide) • Online, social, billboard + TV channels

• Branding + retail engagement objectives

• Truly real-time, immersive mobile game

• Prize & player management portal

• iOS + Android support

• Massive AWS EC2 + RDS deployment

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• Played 7am-7pm weekdays, 9am-6pm on weekends

• Prizes released over 5 weeks

• Players could steal & share prizes

• Points were awarded for prizes & altruistic behaviour (sharing)

• Limited to three prizes for any one player

• Notifications (news, prizes) at strategic times really drove engagement

• Safe House = Virgin Store

• Highest scorer was anointed “King”

• $250,000 in prizes, incl. $50,000 holiday

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• Australia’s biggest ever location-based game

• “Real-time” means live player board (cf Uber)

• 000’s active users per second at peak times

• Average session time > 4.5 minutes

• Android location fraud detection…..

• Full-time team of 4 using the player portal

• Amazing response from bloggers, media

• Amazingly enthusiastic players……..

• Locatrix game platform scaled. Just.

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http://www.youtube.com/watch?v=f5bGRQyeEgw

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http://www.youtube.com/watch?v=Xqh0yqJmHIU

“Yesterday, the Mamamia office started playing an app.!

“Yesterday, the Mamamia office started chasing strangers up the street, in pursuit of their 3D printers.!

“Yesterday, the House of Mamamia started playing Game of Phones.!

And then we all promptly LOST OUR MINDS.”!

Mary Ward, writing for Australia’s leading women’s website Mamamia.com.au

More at www.mamamia.com.au/social/game-phones-playing/

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Results for Virgin Mobile!

• Successful rebranding campaign

• Bronze award at Cannes Lions (2014)

Results for Locatrix!

• Successful deployment of our game platform solution

• Proved our unique mobile game mechanics capabilities

• Know-how to scale to 50,000 active users and beyond

• Experience inspired even more enhancements to the platform

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Locatrix Project Methodology• Phase 1: Game Scoping

• Experience workshop, wireframe development

• Application UX design & build costing

• Phase 2: Application Build • Using existing SDKs and APIs

• Unit and field testing processes

• App Store Ingestion

• Phase 3: Game Deployment & Operation

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Why Choose Locatrix?

• Experts in mobile location-based games

• Leadership in immersive game experiences

• Telco-grade scalability & availability

• Leveraging existing platform reduces risk & cost

• Proven team, technology & innovation

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Immersive !Mobile Games!

Locatrix Communications mark@locatrix.com! +1(650) 450 4749!

!Commercial-in-confidence