Location basedadv barcamp_iulm

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LOCATION BASED ADV Milano / 8 Maggio 2010

Transcript of Location basedadv barcamp_iulm

Page 1: Location basedadv barcamp_iulm

LOCATION BASED ADV

Milano / 8 Maggio 2010

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TIMES ARE CHANGING

59,3

16,09

37,7248,81

62,1163,9764,771,6778,6382,2884,4988,592,65106,45

Taiwan

UK

Spain

Belgium

Germ

any

France

Australia

Japan

USA

Canada

China

Average

Sweden

Italy

0mm

500mm

1.000mm

1.500mm

2.000mm

2007 2008 2009 2010 2011 2012 2013 2014 2015

DESKTOPINTERNET

USERS

MOBILEINTERNET

USERS

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MEASURES THAT MATTER

0

375.000

750.000

1.125.000

1.500.000

11 Marzo 22 Aprile 28 Maggio

USERS

CHECK IN

alm

eno 1

alm

eno 10

alm

eno 25

alm

eno 50

30 al m

ese

CHECK IN

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CHECK IN 6 STEPS

ENGAGEMENT LOYALTY+ =

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OPPORTUNITIES TO CATCH

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NEXT MOVES

LE PICCOLE STARTUPRISCHIANO DI SCOMPARIRE

PUò ESSERE IL BOOST DECISIVO

PER LE LOCATION BASED APPS

?

100 milioni

POTENZIALICONSUMATORI

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GRAZIE