Location Based Services

Project proposal Jasper and Machiel

LocationBased

Services

Which location based services can be provided and how can consumer data be collected during that process in such a way that a prosperous situation for both consumers and companies is created?

Problem definition

•What macro-environmental factors stimulate mobility?•What are location based services?•What is a mobile market?•What does the appearance of a mobile market mean for the existing market models?•How can mobility change the way of collecting consumer data?•How can Claritas, Geodan and SPSS MR play a role in the mobile market?•What services can be introduced in the mobile market?

Sub questions

IT Content

Economics

Location

Devices

Location Technology

MobileCommunicationSystems

NMT

GSM

GPRS

UMTS

3D-pocketPhone

WAP-phone PalmPocket PC

i-Mode

GPS MPS RadioCamera

OtherTechnologies

Bluetooth

Infra-red

Voice-recognitionTechnology

IT

5 Forces - Porter

SWOT-analysis

MatricesAndPortfolio’s

McKinsey-matrix

BCG-matrix

Technology-Portfolio

Mobile Apps Mobility SPSS MR-Geodan-Claritas

Visions onthe MobileMarket

OracleMobile

HP’s Cooltown

MarketDevelopments

New entrants CompetitorsSuppliers

Substitutes Customers

Economics

Knowledge Management

Applications

Information User-Interface

Textual

Vocal

Graphical

Web-location LaptopsX-drive

E-mail Mindmaps

Location

Route-info

Products & Services

People

Nearest shop to buy product XWhere is…? Travel Manager

Buy now Buy later

Content

A. Nearest possibility to buy product X nowB. Where is …?C. Nearest possibility to buy product X later -

receiving a signal when there’s an option to buy D. Travel Manager: The shortest/ fastest/ cheapest

route from location A to C (with an option to travel via location B)

Services

1. Building a prototype – new service:- buy product X now (Service A) or - buy product X later (Service C)

2. Building a prototype – existing service with extra functionality:- Where is …? (Service B) or - Travel Manager (Service D)

3. Testing an existing service B or D (for example City-to-Go)

4. Composing a website with a questionnaire about Location Based Services

Scenarios

a. Background information on LBS, telecom technologies, collecting consumer data

b. SWOT-analysis of a partnership of SPSS MR, Claritas and Geodan

c. Analyzing the (future) mobile marketd. Site, soft- and hardware reviewinge. Investigating the need for personalized

LBS

Methodology – Collecting general information

a. Examining location technologiesb. Describing the Location Based Services c. Building a questionnaire on LBSd. Choice of an LBS to set up the pilot

project for a prototype: service B or D

Methodology – Processing LBS

Flow ChartIntroduction 1: The Information Age and

macro-environmental factors

2: Towards a mobile market 3: LBS 4: Knowledge management

5: The mobile market

6: Collecting consumer data

7: wap.goudengids.nl 8: Claritas – Geodan – SPSS MR

9:Pilot projectConclusions

• A description of the LBS - All services • Scenario 4: Composing a questionnaire about LBS• Setting up pilot project – scenario 2: Service B or D

Deliverables

Optional: • Building a prototype – scenario 2: Service B or D• Scenario 3: Testing service B or D