Location Based Services Changes Everything
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12-Sep-2014 -
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Transcript of Location Based Services Changes Everything
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Location Based ServicesChanges Everything
Why Brands, Consumers & Marketers Should Pay Attention
Passionately Presented by Eric Miltsch
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What are Location Based Services?
Information
Services
Mobile Networks
GeoPosition
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What’s It Used For?Find locations,
objects or people
Mobile commerce:
Advertising & coupons
Weather services &
personalized search
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Check-ins, Mayors & Venues
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Badges, Specials & Rewards
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Google Places App
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Your New Home Page?
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Why is LBS Important?$21 Billion Market 1
Billion Users by 2015
Driven by GPS & Touch-
Screen Phones
Mobile Commerce
Social Shopping LBS
Search
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Why People Use LBS
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Wait, What…?
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Now That’s Disruptive
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Are Mobile Users Changing?
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They Sure Are…Social
Shopping
66% - Price Comparisons
58% - Find Store
Locations
49% - Reading Reviews
46% - Compare
Competing Products
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Why is LBS Important?
Understand The Culture
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Key Driver: Mobile ActivityYounger,
educated, higher income
males
Peer influencers,
highly connected,
early adopters
Active social shoppers,
active reviewers, incentive
driven
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Next wave?Mobile & LBS
Determine whoSee your site!
New Channels Disrupt Old
Print: 1-Way Media
Digital: 2-Way
Search Discovery
Social Discovery
Access: Stationary
Access: Mobile
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Google Places Pages – Who’s Playground?
Location
Searches
49 Million GPP’s
Connect
Instantly
22% of searches are Geo-targeted
Only 7% claimed, 4% in Dec
Coupons, reviews, pictures, Videos, keywords, categories
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Google Places Pages
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Google Places Pages: Offers
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Why Design Is Important. Again.
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Why Design Is Important. Again.
What Would You Click On?
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Claim Your Foursquare Venue
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• Active campaigns• Total check-ins• Current Mayor• Edit profile• Venue Stats• Social reach• Time stamps• Gender breakdown• Age breakdown• Top visitors• Most recent
visitors
Foot Traffic Solution?
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How Your Customers Respond
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1st Location BasedPhoto Sharing App
for the Automotive Market!
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Social sharingto and from a
targeted community
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• Pictures• Cars• People• Locations• Status
What Matters?
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Future Opportunities?
• Comparison• Ratings• Reviews• Leads• Sponsors• Clubs• Shows• OEM
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Status updates • Complete the
activity• Extend marketing
reach• Generate data
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Make Foot Traffic Accountable
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Eric MiltschIT | Internet DirectorAuctionDirectUSA.com@AuctionDirect@emiltsch@CarZar_apphttp://about.me/eric-miltsch
Thank you!