LBS: Location Based Salad

Luke Pilon | Mobiah

YEARLBS Users,

millions% Change

2007 18.9 -

2009 61.3 224.1%

2009 134.0 118.8%

2010 215.3 60.7%

2011 329.0 52.8%

2012 486.0 47.7%

eMarketer estimates that there were 63 million location-based services (LBS) users worldwide in 2008, and expects

this number to reach 486 million in 2012

80% of purchases are made 10 miles from home

Ad Targeting

Digital Right Management

Localizing Content

Fraud Prevention

Making a Delicious Location Based Salad1. Ingredients and their Attributes - IP Intel, HTML5 and Your Data2. Preparation: Slicing your Sources and Cutting your Data3. How to Serve: Toss With Flare and Best Practices

IP Geolocation

<?php echo do_shortcode(‘[geocity]’); ?>

HTML 5 is Amazing

Not all at once, not even on your birthday.

#sorry

% of Usage

24.90%

42.40%

25.90%

4.00% 2.40%

IE Supported

Every browser

Each with different stripes

Function get_location() { navigator.geolocation.getCurrentPosition(showmap); }

//callback function once location has been grantedFunction show_map(position) {

var latitiude = position.coords.latitude; var longitude = position.coords.longitude;

//let’s add some value! }

1. IP Intel

2. HTML5 Permission

3. A mix of both is best

Too much flare = good, Too much geo = bad

Structure page content so a user can modify it

Give users a way out, or options to change

Privacy Policy FTW

Allow feedback

Thank You

Questions?

@LukePilon Software Architect Wordpress software designer AC/DC, LOLcats and 80s Movies

www.quova.com/developerwww.geoposty.com