Locals 2016 slide deck

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Designed by New Haircut Locals LLC Pitch Deck 2016 High Growth Precision Vertical Farming Startup

Transcript of Locals 2016 slide deck

Page 1: Locals 2016 slide deck

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Locals LLC

Pitch Deck 2016

High Growth Precision Vertical Farming Startup

Page 2: Locals 2016 slide deck

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We sell local-grown organic produce to organic food businesses and

consumers to solve the issues of premium pricing and supply shortages by

combining vertical farming and precision agriculture. In this way, we

maximize productivity and allow our customers to tap into a $500 billion

opportunity.

Locals | High Growth Precision Vertical Farming Startup

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In this head-to-head comparison,

35% of respondents chose local, 22% chose organic , and 41%

percent chose both equally. (USDA)

The Problem

Fluctuating Market Conditions

On average, organic foods were

47% more expensive with your

average produce being 60% more

expensive. (Consumer Reports)

Premium Pricing 52 % of the organic companies

reported that a lack of dependable

supply of organic raw materials has

restricted their company from

generating more sales of organic

products. (OTA)

Supply Shortages 1 2

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Locals | High Growth Precision Vertical Farming Startup

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Automated decision making system

with a Poka-yoke design

Precision Farming We can grow along side our

customers

Scalability

Making quality locally grown

organic produce the norm

Affordable Quality

Produce We produce more with less

Sustainable

Agriculture

The Solution

About Us

Locals | High Growth Precision Vertical Farming Startup

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Our System

Carousel Propagation System Decision Supported Sensors Analytical Online Platform

• On Average 4x Reduction In

Growing Times

• Boost In Crop Yields

• Able To Grow In All Conditions

• Able To Grow Diverse Selection Of

Crops

• Year Round Growing

• Boost Competitiveness Through

Efficient Practices

• Improved Decision Making

• Grater Traceability

• Enhance Quality Of Products

• Increase Of Agriculture Data

• Real Time Data Reports

• Educated Data Interpretation

• Analyze And Manipulate Data

• Create Predictive Algorithms

• Collaborative Internal Platform

A more productive food system that

maximize productivity and

decrease cost and external inputs.

Constant observing, measuring

and responding to inter and

intra-field variability in crops.

Allowing Locals farmers real time

analyzing on a interconnected

collaborative platform.

Locals | High Growth Precision Vertical Farming Startup

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Go To Market Strategy

K e y L o c a t i o n s : Detroit, MI; Middleburg, VA; San Francisco, CA; Washington, DC; Denver, CO;

New York, NY; Philadelphia, PA; Cincinnati, OH; Portland, OR; Chicago, IS;

Providence, RI ; Sacramento, CA; Minneapolis, MN; Boston, MA; Seattle, WA;

Austin, TX

Commercial Routes Partners

Complimentary Brands

Distribution

Suppliers

Industry Leaders

Researching Institutions

B2B / B2C Specialty Stores

Super Stores

Bulk Retailers

Premium Restaurants

Organic Manufactures

Organic Dairy & Meat Farmers

Organic Feed Companies

U-pick Fields

Drive Awareness Value Added Content

Guest Blogging

POS Material

Live Tasting

Communities Locals Markets

Facilitated Events

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Mainly regionally based manufactures which market them

self as sustainable, organic, natural , wholesome , or local.

Our Customers

Organic Food Manufactures

Mainly specialty grocery stores,

regionally & locally based

grocery stores , and organic &

natural grocery stores.

Retailers Mainly restaurants which currently

offer organic or locally grown items

on their menu.

Restaurants 1 2

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Non Premium Pricing

Reliable Supply

Scalability

Diverse Crop Production

Ease Of Adaptability With

Fluctuating Market Condition

Market Leaders

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2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

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Organic Market Food Sales

Total Organic

Produce Sales

Total Organic Food

Sales

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Market Opportunity

12% to 15% Annually Growth For The Next Three Years. (OTA)

43% Organic Food Market is Produce. (USDA)

51% Of Families Are Buying More Organic Products Than Last Year. (OTA)

Redefine The Organic

Food Market

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Total Food Sales

Total Food Sales

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Disruption Opportunity

76% Of Americans Consumers Who Currently Doesn’t Buy Organic Food Would If Pricing Lower. (Consumer Reports)

Organic Food Represents Only 5% Of Total Food Sales. (USDA)

40% Of Americans Said Organic Food Will Be A Bigger Part Of Their Diet Within One Year(OTA)

Goal: To Capture 7% of

The Total Food Sales By

Year 2019

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2016 2017 2018 2019 2020

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Sales

Net Profit

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Financial Projections

Growth First

Become Leader In

Organic & Local

Agriculture Industry

Locals | High Growth Precision Vertical Farming Startup

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The Plan

Awareness

Team

Sales

Partnership

Increase in Regional Awareness

Increase in technical hires

Become Leaders Regionally

Increase In Strategic Partnerships

• Addition Of New Team Members : Full Stack

Developer, Growth Hacking Marketer ,

Sales, New Age Grower

• Training: Developing Internal Talent For

That Strong Culture Fit

• Trade Shows : Natural Food Expo, The Green Festival

Expo , Metro Cooking

• Crowdfunding Campaign

• Pop up U-pick Fields

• Increase Overall Engagement And Organic Followers

• Establish A Partnership For Property Sourcing

• Establish A Partnership For Economical

Support For Locals Increase In Community

Economic & Social Development

• Increase Pre-orders And Letters Of Intend To Include 20

New Clients With An Average Individual Contract

Value Of $50K

• Sell With Smaller System To Local Small Restaurants

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Our Operational Strategy

Agriculture Company First

Our Mission is Transform the Way Produce is Grown and Distributed Globally!

Shift produce growing to indoor

and covered crops growing

and leave farmland for meat

and dairy farmers.

Increase the supply of organic

feed allowing for organic meat

and dairy farmers to decrease

cost while having reliable feed.

Produce organic non-gmo

seeds with new age growing

capabilities.

Produce Market Feed Market Seed Market

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Social Impact Strategic

Partnerships Growth First

Life Style Take Over

Customer Focused

Robust Learning System

Agriculture Data Retrieval &

Analysis

Diverse Connected Product &

Service Offering

Produce More With Less

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Our Team

Foodies with a passion for farming, technology and giving back!

8 years of experience in biotechnology, engineering, and

covered crop growing. CEO & COO in two student learning

startups. With goals of solving the global food security

problem in her lifetime.

B.S. Entrepreneurship & Emerging Enterprises

C.S. in Aquaponics

D.P. in Biotechnology

4 years of experience in sales, marketing, and startup .

Cofounder in two social enterprises. With goals of making

a global healthy food system.

B.S. Biology

B.S. English (Creative Writing)

B.S. Global Health

Founder Sales & Marketing Evangelist

Locals | High Growth Precision Vertical Farming Startup

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Get in Touch

2231 Crystal Drive Suite 1000

Arlington VA 22202

Locals LLC

Locals | High Growth Precision Vertical Farming Startup