Localization - The industry who cried wolf
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Transcript of Localization - The industry who cried wolf
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Localization:"The IndustryWho Cried
Wolf!"
Víctor Alonso Lion, PMP®
[email protected]@valion
www.victoralonsolion.com
Fun for All: III International Conference on Video Game and Virtual Worlds Translation, Accessibility and Educational Design
13th – 14th March 2014
Note: this presentation has been simplified and modified, to facilitate readability.
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CROWDSOURCING FAN TRANSLATION
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• SAME PROCESS
• DIFFERENT RESOURCESFan Translation
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Crowdsourcing
PreparationImplementation
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•Consistency
•Awful & Unacceptable mistakes
•Offensive wording
•Attacks
Basic Checks - Controls
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DIFFERENT TYPE OF SERVICE
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The Need for Speed
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Traditional Process
Speed = Crashing Project Schedule
Concept DesignPre-
ProductionProduction
Post-Production
Launch
LOCALIZATION
LocalizationTranslationAudioAdaptation (cultural)
ProcurementTranslation
AudioLinguistic Testing
InternationalizationText extractionText expansionCultural Review
TestingTestingBug fixing
EngineeringReengenieringRecompilations
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Ready Set GoDIFFERENT TYPE OF DEAL
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• Higher broadband speed
• Mobile speed
• Competing Telcosand Equipment manufacturers
Cloud enablers
• Games accross differntscreens and devices
• Publishers under threat
• Continuous request fornew content
Consequences forGame Localization
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DIFFERENT TYPE OF ENVIRONMENT
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Rise of the
Machines
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Machine Translation
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1. Companies who do not use any type of content(translation) technology
2. Companies using TMS, CMS, Workflow Solutions
3. Early adopters: SharedMultilingual Data, Proprietary/Trained MT, Post Edition
Three groups of companies:
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Don’t Fight it: Play the game!
DIFFERENT TYPE OF GAME
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Quality
A Differentiator?
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Are Bad Performersreally quicked out of the Market?
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Added value
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Twitter: @valion
Email: [email protected]
www.victoralonsolion.com
Blog: www.globalcontentstrategy.com