#locality15 @localitynews

Locality ’15#socialmedia101

Getting the basics of social media right

@cardiffbred @lornamedia

@becspider @joshardlow

@amarniwood @VJHuntley

#locality15 @localitynews

#locality15 @localitynews

#locality15 @localitynews

Your experiences of social?

32%

34%

40%

45%

46%

52%

53%

60%

70%

72%

Brands I don’t use

Celebrities

Elected officials

A well-known online personality

A company CEO

Employees of a company

A journalist

Companies I use

An academic expert

My friends and family

Informed

Public

TRUST IN INFORMATION CREATED BY EACH AUTHOR ON SOCIAL NETWORKING SITES, CONTENT SHARING SITES AND ONLINE-ONLY INFORMATION SOURCES

CONTENT CREATORS:FRIENDS/FAMILY AND EXPERTS ARE MOST TRUSTED

TRUSTED

NEUTRAL

DISTRUSTED

#locality15 @localitynews

#locality15 @localitynews

Your goals?

• Profile raising

• Campaigning

• Fundraising

• Volunteer recruitment

• Increase membership

• Mobilise supporters

• Increase website traffic

• Attend events

• Sales

#locality15 @localitynews

Your audiences

• Who are they?

• Where are they?

• What are their needs, values and interests?

#locality15 @localitynews

Getting started –which platforms?

Facebook

Twitter

YouTube

LinkedIn

Messaging – Facebook Messenger, WhatsApp

Instagram

The others - Vine, Snapchat, Pinterest

Doing it right on Facebook

WaterAid UK

Taps & toilets change lives!

Inspiring, positive, colourful images

illustrate powerful messages

Core Arts, Hackney

Positive community

activities challenge mental

health stereotypes

Doing it right on Twitter

Building a buzz abut #Locality15

Great illustrations

Cheeky use of other hash tags to raise

our profile beyond our followers

National Citizenship Scheme

Engages with 15-17 year old

audience using their language

and interests

Doing it right on YouTube

Torfaen Council

Rough & ready charm with a

public service message

(and Elvis!)

#locality15 @localitynews

Getting started –which platforms?

Facebook

Twitter

YouTube

LinkedIn

Messaging – Facebook Messenger, WhatsApp

Instagram

The others - Vine, Snapchat, Pinterest

Who is doing social well in your

community?

#locality15 @localitynews

Social media –be awesome!

• Don’t SOS!

• Know your audience

• Don’t be an egg!

• Establish your voice

• Your call to action? Eg link to website or donor page

• Tell stories – the great work that you do

• Have conversations

• Mix it up – videos, pictures, graphics

• What’s popular? #trending

• Short & sweet!

#Dogselfie for Manchester Dogs Home

• Following a fire at Manchester Dogs’ Home which killed 43 dogs,

the charity received over £600,000 worth of donations through a

JustGiving page set up by Manchester Evening News.

• The incident has also provoked a massive response on social

media, with people snapping ‘Dog Selfies’ and posting them

online alongside screenshots of their donation to the charity.

• The campaign gathered pace in just a few hours and was over in

a few days, showing how quickly social media campaigns can

take off.

Trying something new - St Giles Trust tests paid-for promotion

Not so awesome

What to do when

it goes wrong

How would you handle

these?

Bad experiences travel fast

#locality15 @localitynews

Need more help?

Social media guides on www.locality.org.uk

Facebook Help Centre – Create a Page

Twitter - Getting Started

We like CharityComms.org.uk