Local seo-website-design-marketings-tips

LOCALLOCAL ONLINE MARKETING FOR BUSINESS

LOCAL BUSINESS SUCCESS FORMULA

PEOPLE ARE LOOKING FOR PEOPLE ARE LOOKING FOR YOUR BUSINESS EVERY YOUR BUSINESS EVERY SINGLE DAYSINGLE DAY

LOCAL BUSINESS SUCCESS FORMULA

“73% of activity online is in one way or another “related to local content”on Google

Why Local Online Why Local Online MarketingMarketing

Running an Ad in the Local Newspaper

Situation - 1Situation - 1

Many will see the ad, but how many will be interested?



Counts on people remembering the ad later when they want the service



Counts on people remembering the ad later when they want the service

Ad can only display so much information


Internet Search

Situation – 2 Situation – 2

Visitor can instantly find more information out on the business including: Hours


Visitor can instantly find more information out on the business including: Hours Phone Number


Visitor can instantly find more information out on the business including: Hours Phone Number Testimonials


Visitor can instantly find more information out on the business including: Hours Phone Number Testimonials Email Address/Contact Form


Visitor can instantly find more information out on the business including: Hours Phone Number Testimonials Email Address/Contact Form Coupons


Visitor can instantly find more information out on the business including: Hours Phone Number Testimonials Email Address/Contact Form Coupons And So Forth


Average Monthly Google Average Monthly Google Searches Searches

Google SearchGoogle Search

Google Search Google Search

HOW TO FIND WHAT PEOPLE IN HOW TO FIND WHAT PEOPLE IN YOUR LOCAL AREA ARE YOUR LOCAL AREA ARE SEARCHING FOR ONLINESEARCHING FOR ONLINE

Name of Town + Type of Business

Name of Town + Type of Business

Plumbers, Electricians, Builders, Mechanics, Accountants, Acupuncture, Lawn Mowing, Café’s, Restaurants, Dentists, Dog Trainer, Carpet Cleaner, Hair Dresser, Lawyers, Jewellery Shops, Motels, Print Shops, Property Consultants, Driving Schools and many more ….

https://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/KeywordPlanner

Google Free Keyword ToolGoogle Free Keyword Tool

Search online by typing “google keywords tool”

Google Free Keyword ToolGoogle Free Keyword Tool

WHAT IS SEARCH ENGINE WHAT IS SEARCH ENGINE OPTIMIZATION AND HOW OPTIMIZATION AND HOW CAN IT HELP YOUR CAN IT HELP YOUR BUSINESS?BUSINESS?

Search Engine Optimization Search Engine Optimization (SEO)(SEO)

The process of preparing and promoting your website in a manner that encourages positive search engine rankings

Search Engine Optimization Search Engine Optimization (SEO)(SEO)

SEOSEO

Google Ads

Organic Search

Making sure your website contains what people are looking for

SEO Consists Of:SEO Consists Of:

Making sure your website contains what people are looking for

Making sure other websites are talking about, and “linking” to your web pages. For example local directories, social media sites, authority websites etc.


Making sure your website contains what people are looking for Making sure other websites are talking about, and “linking” to

your web pages. For example local directories, social media sites, authority websites etc.

A website that is updated on a regular basis


WHAT IS PAY PER CLICK & WHAT IS PAY PER CLICK & IS IT RIGHT FOR YOUR IS IT RIGHT FOR YOUR BUSINESS?BUSINESS?

Pay Per Click (PPC)Pay Per Click (PPC)

Google Ads

Google Ads

Ads that appear in the search results, where you pay a set amount every time someone clicks on your ad

Pay Per Click (PPC)Pay Per Click (PPC)

Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.

Pay Per ClickPay Per Click


No need to wait for ranking high



No need to wait for ranking high. Write proper compelling advertisement for call to action.


Expanding your online visibility and helping you establish your company as a leader in your industry.



Assigning different ad copies for specific keywords and demographic area.



Assigning different ad copies for specific keywords and demographic area

Pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI


Adwords.google.com


GOOGLE LOCAL BUSINESS GOOGLE LOCAL BUSINESS DIRECTORY & HOW IT CAN HELP DIRECTORY & HOW IT CAN HELP YOUR BUSINESSYOUR BUSINESS

Google Local Business Google Local Business DirectoryDirectory

Google’s LocalBusiness Directory

http://www.google.com/local/addhttp://www.google.co.nz/business/placesforbusiness/

Google Local Business Google Local Business DirectoryDirectory

ADDITIONAL BUSINESS ADDITIONAL BUSINESS DIRECTORIESDIRECTORIES

Yellow PagesLocalistFindaGumtreeTradeMeOther directories related to your niche market..

Additional Business Additional Business DirectoriesDirectories

PEOPLE ARE TALKING PEOPLE ARE TALKING ABOUT YOUR BUSINESS ABOUT YOUR BUSINESS ONLINEONLINE

•Google.com’s Local directory•Finda•Facebook Reviews•Food Review Sites (Menumania, menus’s etc)

Popular Review Websites:Popular Review Websites:

Online ReviewsOnline Reviews

Facebook RatingsFacebook Ratings

Deal With Negative ReviewsDeal With Negative ReviewsFact: You can not delete it, deal with it.

Respond quickly to negative review and try to resolve the issue.

Contact the review site

Populate with more positive reviews

Encourage your clients to give reviews on your site. That way even negative review will come to you and you have control to delete it and also it gives an opportunity to know your business better.

Reviews on your websiteReviews on your website

FacebookFacebook

Facebook is a global social networking website and is one of the most popular spots on the net.

FacebookFacebook

Gives you exposure through the friends of friends

Benefits of FacebookBenefits of Facebook


Adds “social proof” to your business



Adds “social proof” to your business People on Facebook are use to marketing


YOUR FACEBOOK PAGE:

Facebook AdsFacebook Ads

THE POWER OF ONLINE THE POWER OF ONLINE PRESS RELEASES FOR PRESS RELEASES FOR YOUR BUSINESSYOUR BUSINESS

Press ReleasesPress Releases

Press releases are written articles aboutyour business that can be circulated tovarious media outlets (and much more)

Press ReleasesPress Releases

No need to mail or even fax

Online Press ReleasesOnline Press Releases

No need to mail or even fax Distribution can be very quick


No need to mail or even fax Distribution can be very quick Published online, which brings valuable

backlinks


No need to mail or even fax Distribution can be very quick Published online, which brings valuable backlinks Sending a press release just one place can result in it

being passed on to many others


http://pr.co.nz http://www.prlog.org/submit-free-press-release.html http://www.prweb.com http://www.24-7pressrelease.com http://www.clickpress.com

Online Press Releases Online Press Releases SitesSites

TAKING ADVANTAGE OF TAKING ADVANTAGE OF YOUTUBE & OTHER VIDEO YOUTUBE & OTHER VIDEO WEBSITESWEBSITES

Video MarketingVideo Marketing

Credibility


Credibility Exposure


Credibility Exposure Ability to share more about your business


Credibility Exposure Ability to share more about your business Making the most of your commercials


Credibility Exposure Ability to share more about your business Making the most of your commercials Search engine optimization benefits


Promotional Videos Product Demo Videos Training Videos Testimonial Videos Funny Viral Videos

Type of Video’s that workType of Video’s that work

USING AN EMAIL CAPTURE USING AN EMAIL CAPTURE SERVICE FOR YOUR SERVICE FOR YOUR BUSINESSBUSINESS

Email Marketing Email Marketing AdvantagesAdvantages

Allows you to market repeatedly


Allows you to market repeatedly Establish yourself as an expert


Allows you to market repeatedly Establish yourself as an expert Keep your business in the minds of your

potential customers.


Allows you to market repeatedly Establish yourself as an expert Keep your business in the minds of your potential

customers Explore joint ventures with other businesses


Allows you to market repeatedly Establish yourself as an expert Keep your business in the minds of your potential customers Explore joint ventures with other businesses Can be “hands off” once implemented


Signup Form on websiteSignup Form on website

Signup Samples for Lead Signup Samples for Lead GenerationGeneration

Signup Groupon NZ for Lead Signup Groupon NZ for Lead GenerationGeneration

www.mailchimp.comwww.mailchimp.com

www.getresponse.comwww.getresponse.com

Wordpress Newsletter Wordpress Newsletter PluginsPlugins

INTERNET MARKETING INTERNET MARKETING BUILDS UPON THE BUILDS UPON THE SUCCESS OF YOUR SUCCESS OF YOUR COMPETITIONCOMPETITION

•Current positioning of your competition•Amount of promotion your competition did to get to the top•The “keywords” your competition is targeting•The type of sales approach they are employing to convert visitors

Build Your Campaign by Studying:Build Your Campaign by Studying:

THE LONG TERM BENEFITS THE LONG TERM BENEFITS OF INTERNET MARKETING OF INTERNET MARKETING FOR YOUR BUSINESSFOR YOUR BUSINESS

•The internet is currently “the” place to be, and it is just getting started!•Even if you are enjoying good rankings in the search engines, if you haven’t done any online promotion it won’t last•An important element of any marketing campaign is repetition

Long Term Benefits:Long Term Benefits:

Thank You!Thank You!

CLOUD MEDIA LTD, Website: www.cloudmedia.co.nzEmail: [email protected], Mob: 021 2541 957

Local seo-website-design-marketings-tips

Services

Transcript of Local seo-website-design-marketings-tips