Local seo slides by Tom Buckland
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Transcript of Local seo slides by Tom Buckland
TOM BUCKLAND - GHOST MARKETING 1
Introduction - Me Tom Buckland
SEO for about 5 years
GhostMarketing.co.uk
SEOOasis.co.uk – My Blog
Contact information in final slide
Relaxed individual
Warning: I like puns.
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What the Hell is Local SEO? Allowing People to find you in your city/town
Niche and Location Specific
Specific ranking aims
TOM BUCKLAND - GHOST MARKETING 3
Why and Who? Physical Premise
Restricted Locational target audience
Who should you target?
Residents
Tourists/Visitors
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HOW? Enough Why and more HOW.
KEYWORDS Don’t be that guy
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How (Part 2)Metrics – Rankings isn’t everything
Audience – 1 Targeted lead is better than 10000 views
Conversions – What is it currently? How can you improve?
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Myths You can rank by being good/relevant/without actually doing any SEO.
SEO is free/cheap/easy
Social signals have no DIRECT SEO benefit
Thousands of Myths – Ask me at the end if you have any questions!
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The Method – Part 1 – On page
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Checklist:1. URL – Keyword in your URL. Exmaple: Bobthebuilder.co.uk/builder-in-
London 2. Title – Start Title with Main Keyword: “Builders in London | Bob the
Builder’s building consultancy based in Hackney London”…...Etc3. H1 – Remember to put title in H1 tags if not automatically done4. Image or Video– Put a relevant image or video on your site if possible5. Alt tags – Keyword in image or video title and alt tags6. Link Out – To an authority site7. The rest – Site load speed, social share buttons, reduce bounce rate, long
tail keywords and descriptive long content (1000 words+)
The Method – Part 2 – NAPs My opinion – The most important ranking factor
A NAP is a citation where the following information is present:
N – Name (Business’s name)
A – Address (Business address)
P – Phone (Contact number)
Ensure all your citations look the same and Don’t have small variations such as: ST. vs Street
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NAPs – Continued Also great to get in your: Website
Logo
Industry / Keywords
Pictures
Reviews
Social accounts
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Before we go any further: Take a minute to think of 3 sites
you could get a NAP from?
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NAP
Why NAPs rock?2 main reasons: 1.) Huge ranking factor for local seo
2.) They rank on their own for your industry term: This was the number one result (under maps listings for “Plumbers in Cardiff”)
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The Method – Part 3 – LinksLinks – The power behind an SEO campaign. (A link from a different website back to yours)
Just look for relevant links, few ideas:
Forums, but don’t spam
Directories
Press releases – Where relevant
Buy links – Be so careful….
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The Method – Part 4 – The Rest The Remaining factors account for around 20%: Social Signals
Site health – Site speed, bounce rates, HTTPS etc
Users personalisation – Previously visited sites etc
GEO settings – Location of search
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It must be true because I have a pie chart!!
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The Method – Part 5 – Google Plus Sign up for an account, list and verify your business
Use the page frequently-ish (I know its painful)
Get a few links into your Google+ page and it will increase in the search engines itself.
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WarningsBe careful of:
1.) Duplicate Content
2.) Over Optimisation: ◦ ““Bob the Builder – Builder in London” is a lot better than “Builder, Bob, Bob is a builder in London, he’s the top builder in London”.
No just no. Look natural.
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The End. Thanks for watching!
SEO Packages
Twitter: @theseoasis
Blog: www.seooasis.co.uk
Speaking events: www.ghostmarketing.co.uk/speaking
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