Local SEO presentation to the Superior Chambeer of Commerce Mastermind group.

Local SEO

What | Why | How

Tricia AkinsWalker-Stanley Communications

Superior Chamber of CommerceSmall Business Mastermind

May 21, 2015

© 2015 Walker-Stanley Communications LLC

Agenda What is local SEO? Why does local SEO matter to your

business? How do you implement local SEO?


What is Local SEO? Process of optimizing your website so it

ranks well for searches for your productservice in your area.


Why Does Local SEO Matter? Mobile

Mobile search traffic > desktop search traffic. Google favors mobile friendly sites higher … and

penalizes others. GPS in smartphone makes searches more

relevant. Convenient.

Conversion Local search converts at a higher rate. 77% of smartphone users contact a business after

looking for local Information. 59% of mobile users who look for local

information visit the business on same day. Visibility

Better search engine results placement (SERP). Strengthen branding. Map pack super helpful for visibility.

78% of local

mobile search

results in purchases.


How to Implement Local SEO


Local SEO Components Keywords

Quality links


Local SEO Components Website

Have a technically strong website. Mobile friendly. Loads quickly. Strong links. Pages optimized for keywords. “Click to call”, contact info, social links on

pages.

Content

Collect online reviews (slowly)

36% of respondents

say that a clear & smart

website gives a local

business more

credibility.


Local Search Directories Citation: Any online mention of your

business, with or without a link. NAP Consistency

essential!

*Check NAP consistency. Submit to local search directories.


Social Media


Integrated marketing support to optimize your online presence.

Tricia Akinswww.linkedin.com/in/triciaakinswww.walkerstanley.com

Local SEO presentation to the Superior Chambeer of Commerce Mastermind group.

Marketing

Transcript of Local SEO presentation to the Superior Chambeer of Commerce Mastermind group.