Local SEO - It's No Laughing Matter
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Presented at PubCon New Orleans 2014. Local Search is more complicated than ever - especially with the huge update that hit at the end of last year. If you know what to do, and how to do it correctly, you can absolutely kill it in local search results. In fact, it's possible to own several spots in the organic results on page one. This comedy movie-themed presentation explains how the Local Search arena has changed over the past few months, then dives in to specific tips for local optimization. Both on-site and off-site tactics are covered, and there are a few quick hits at the end for businesses that are showing up in the Local Carousel. The presentation includes 142 movie references, all comedies - and even includes 19 comedies from 1985, arguably the greatest year for film comedy.
Transcript of Local SEO - It's No Laughing Matter
1. Mary Poppins - 19642. The Great Race - 19653. Batman - 19664. The Graduate - 19675. The Producers - 19686. Paint Your Wagon - 19697. M*A*S*H - 19708. The Million Dollar Duck - 19719. What’s Up, Doc? - 197210. American Graffiti - 197311. Blazing Saddles - 197412. Young Frankenstein - 197413. The AdventureS of Sherlock Holmes’
Smarter Brother - 197514. Month Python and the Holy Grail - 197515. The Return of the Pink Panther - 197516. The Pink Panther Strikes Again - 197617. Silver Streak - 197618. High Anxiety - 197719. Slap Shot - 197720. National Lampoon’s Animal House - 197821. Revenge of the Pink Panther - 197822. The Jerk - 197923. Meatballs - 197924. Airplane! - 198025. Caddyshack - 198026. The Cannonball Run - 198127. History of the World: Part I - 198128. Stripes - 198129. Fast Times at Ridgemont High - 198230. Porky’s - 198231. The Toy - 198232. A Christmas Story - 198333. National Lampoon’s Vacation - 198334. Risky Business - 198335. All of Me - 1984
36. Ghostbusters - 198437. Revenge of the Nerds - 198438. Sixteen Candles - 198439. This Is Spinal Tap - 198440. Top Secret! - 198441. Back to the Future - 198542. Better Off Dead - 198543. The Breakfast Club - 198544. Brewster’s Millions - 198545. Clue - 198546. Fletch - 198547. Girls Just Want to Have Fun - 198548. The Goonies - 198549. Just One of the Guys - 198550. National Lampoon’s
European Vacation - 198551. Once Bitten - 198552. Pee-wee’s Big Adventure - 198553. Real Genius - 198554. Spies Like Us - 198555. Summer Rental - 198556. Teen Wolf - 198557. Volunteers - 198558. Transylvania 6-5000 - 198559. Weird Science - 198560. Ferris Bueller’s Day Off - 198661. Short Circuit - 198662. Soul Man - 198663. ¡Three Amigos! - 198664. Can’t Buy Me Love - 198765. Good Morning, Vietnam - 198766. Mannequin - 198767. Moonstruck - 198768. Planes, Trains & Automobiles - 198769. The Princess Bride - 1987 70. Raising Arizona - 198771. Spaceballs - 1987
72. Big - 198873. Beetlejuice - 198874. Coming to America - 198875. A Fish Called Wanda - 198876. The Naked Gun: From the Files
of Police Squad! - 198877. Scrooged - 198878. Twins - 198879. Lethal Weapon 2 - 1989 80. Weekend at Bernie’s - 198981. Home Alone - 1990 82. Don’t Tell Mom
the Babysitter’s Dead - 199183. Hot Shots! - 199184. What About Bob? - 199185. Army of Darkness - 199286. Honeymoon in Vegas - 199287. Dazed and Confused - 199388. Groundhog Day - 199389. So I Married an Axe Murderer - 199390. Dumb & Dumber - 199491. Ace Ventura: Pet Detective - 199492. Airheads - 199493. Clerks - 199494. Billy Madison - 1995 95. Clueless - 1995 96. Friday - 199597. Mallrats - 199598. Tommy Boy - 199599. Black Sheep - 1996100. The Cable Guy - 1996101. Fargo - 1996102. Happy Gilmore - 1996103. Kingpin - 1996104. Austin Powers: International Man of
Mystery - 1997105. Chasing Amy - 1997
106. Liar Liar - 1997107. The Big Lebowski - 1998108. There’s Something About Mary - 1998109. The Waterboy - 1998110. Office Space - 1999111. Dude, Where’s My Car? - 2000112. Jay and Silent Bob Strike Back - 2001113. Super Troopers - 2001114. Zoolander - 2001115. Austin Powers: Goldmember - 2002116. Bruce Almighty - 2003117. Elf - 2003118. A Mighty Wind - 2003119. Old School - 2003120. Anchorman: The Legend of
Ron Burgundy - 2004121. DodgeBall: A True Underdog Story - 2004122. Napoleon Dynamite - 2004123. The 40-Year-Old Virgin - 2005124. Wedding Crashers - 2005125. Borat: Cultural Learnings of America for
Make Benefit Glorious Nation of Kazakhstan - 2006
126. Talladega Nights - The Ballad of Ricky Bobby - 2006
127. Blades of Glory - 2007128. Pineapple Express - 2008129. Role Models - 2008130. Step Brothers - 2008131. Black Dynamite - 2009132. Cop Out - 2010133. Hot Tub Time Machine - 2010134. Bridesmaids - 2011135. A Very Harold & Kumar
3D Christmas - 2011136. 21 Jump Street - 2012137. Ted - 2012
138. Pitch Perfect - 2012139. The Internship - 2013140. This Is the End - 2013141. The Lego Movie - 2014142. A Million Ways to Die
in the West - 2014
