Local SEOHouston Automotive Service

Agenda

Local Search for the Automotive Service Industry Local Ranking Factors Creating a Google Place Page Structured Vs. Unstructured Citations On-Page Schema Markup Trusted Local Directories Recognizing Unstructured Citations Finding Unstructured Citations Benefits to Local Search

Houston Local Search for the Automotive Service Industry Identifying Keywords:

Houston Auto Repair: 9,900 local searches per month

Automotive Repair Houston: 4,400 local searches per month

Houston Auto Service: 4,400 searches per month Three keywords combined: 18,700 Searches Per

Month Organic Results: 87% of Clicks Top 2 Local Listing attract the most attention

Eye Tracking Heat Map

Top 2 Results

Creating a Google Place Page https://www.google.com/business/placesforbusine

ss/

Optimizing a Google Places Page Choose Proper Categories Keyword in Title Address must be in the city you are optimizing for Add Pictures, Video, etc. Create Google Plus Page

Google + Page

Local Directory Citations must be the same as the information on Google +

Add 10 unique photos keyword filled file names Verify address in Google Plus Share content with others Add business website link to Google + Page Fill out all information Google + ask for

Local Ranking Factors 2013

External Local Signals

Source: Moz.com

Structured Citation Vs. Unstructured Citations• A STRUCTURED CITATION is a mention of a business

and address AND/OR phone number on an Internet Yellow Pages (IYP) or Directory Site.

• An UNSTRUCTURED CITATION is a mention of a business name and address and/or phone number on a website that is not an IYP site or other traditional directory.

5 Ways to Attract Links

Start a Fundraiser Host an Event Do a Survey Ask Partners Hire Interns

Local Search Strategy

Structured Citations

Download Directory List

Google Reviews (Real Ones)

Google +1’s Images on Google + Page Adds and Shares

Google+

Unstructured CitationsBloggers/

Foodies

Niche Directories

News

Schools (.edu)

Social Ranking Factors

NAP in hCard / Schema.org

Review Ranking FactorsThird Party Reviews

Best Local Search Report: http://www.davidmihm.com/local-search-ranking-factors.shtml

Google Reviews

Product/Service KW In Review

http://schema.org/LocalBusiness

Backlink Analysis ToolsThis is a tools report done by Analytics SEO comparing the quality and amount of links found by paid backlink analysis tool providers.

http://www.analyticsseo.com/us/blog/moz-vs-majesticseo-vs-ahrefs

Backlink ProfileBloggers and Foodies

Local Reviews

Live Band Events Page PodcastsNiche Directories

Unstructured Citation/Link AcquisitionFinding Structured CitationsAdvanced Search Operators• Inanchor: submit site• Inurl: submit site• Inanchor: list your business• Inanchor: list business• Intitle: business directory• Intitle: directory “keyword”• Inurl: directory “keyword”

https://sites.google.com/site/gwebsearcheducation/advanced-operators

For full list of operators:

Finding Link Prospects:• Houston Restaurant Reviews inurl:blog

• Pubs intitle:directory• Bars intitle:directory

Niche BusinessDirectories

Bloggers/Foodies

News

Schools (.edu)

Schema.org

Schema Tags are meant to help google identify the type of content that is being displayed (i.e. Address, City, State, Name of Business, Events, etc.)

When content is wrapped in schema tags, it is sometimes displayed in search engines giving the link more visibility thus attracting more attention.

http://schema.org/LocalBusiness Example of Schema Markup:

<div itemscope itemtype ="http://schema.org/Movie">‘Movie Name’</div>

Presenter

Joshua BellandSEO Platform Strategist832-493-9925www.learnseohouston.orgJoshua.Belland@analyticsseo.com

www.analyticsseo.com