Local SEO Site Audit

Instructions

Choose a local site in any of the following categories. Make sure this site has a Google Business Page.

• Florist• Plumber• Medical Professional (Dentist, Chiropractor, etc)• Lessons (music, martial arts, etc)

In a word document, list the business category you chose, the name of the site and the URL. Also note down the Google Business Page URL and if a category is listed.

Analyze the Google Business Page and note down any areas that are not well optimized. Provide specific recommendations for how these areas of their Google Business Page could be improved and as a way of building rapport with your client, you will also want to list the items that are seen asdone right with the page.

Now that you have analyzed the Google Business Page, visit the website of the business. Analyze the website and any areas that are not well optimized according to the lecture Improving Your LocalVisibility. Do they correctly incorporate the name, address and phone number within the website? Where is this information listed? Is any information missing? Are there additional opportunities for incorporating NAP into the site? List those opportunities.

For the website, check title tags, heading tags, content, Alt-text of images, and URLs for 3-5 pages of the site and how to optimize each. Write down the current information and how location could beincorporated into each of these elements, where applicable.

Provide a recommendation for how they can incorporate other pages in their site, and how those pages could be optimized for local SEO. Include recommended URL, title tag, H1 and what type of content the page should contain.

What are some tactics this business might be able to use to gain links? Provide 4 – 6 specific examples of link opportunities this business can take advantage of.

Audit about a Cosmetic Dentist

Business category: Medical profession

Google query: dentist San Diego

Name of the site: David Eshom DDS

Website: www.eshomdds.com

Google Business Page: https://plus.google.com/100398923762923083286

Google Business Page Category: Cosmetic Dentist

Recommendations for the Google Business Page

• Publish posts (the page hasn't any post published).• The telephone number is not the same as in the business website.• The introduction text is explained very well but in my opinion need to be improved the

visual aspect of it.• Provide a high quality Logo.• Limit the links are to maximum 3. Users never read more than 3 or 4.• Add the website in the contact area.• Change the email address to the domain of the site.• Change the URL to something like +davideshom.

Google Business Page well optimized areas

• Reviews: the page has a lot of reviews (76 in total, rated 4.9 out of 5)• Logo: there is provided a company Logo.• Tagline: there are included the most important keywords for this type of business (dentist,

san diego, cosmetic dentist).• Introduction: well written and very complete (as say above need some visual improvement)• Links: is provided the link to the business website.• Business Name and Address: they are correct.• Education: it is provided where he studied the doctor (this is an important factor in a

medical business profession)

Website

• Name, address and phone number are included in all pages. • In the home page the Call Us action is correctly listed in the header. In the other pages the

NAP is embedded in the sidebar and footer. • The telephone number is also included in the images articles of the website.• There isn't missing any information related to NAP.

For the website, check title tags, heading tags, content, Alt-text of images, and URLs for 3-5 pages of the site and how to optimize each.

I selected the following 3 pages:

• Home: http://www.eshomdds.com/• Why Chose Us: http://www.eshomdds.com/• Dental Implants: http://www.eshomdds.com/services/dental-implants/

Current information - Home:

• Title Tag: San Diego Cosmetic Dentist | David Eshom DDS | 92122• H1: (858) 352-7576• Content: Complete and well written content. There are include the principal keywords (San

Diego dentist, porcelain veneers, dental health, dental beauty etc.)• Alt-text Logo Company: logo• Alt-text Images Content: actual patients smiling for san diego cosmetic dentist best

porcelain dental veneers before after 13 • Best Dentist San Diego • Best Porcelain Veneers Before and After • Whitening San Diego • ucsd • scripps • qualcomm • jackbox • san-diego •ranch-coast • kusi • kfmb • American Academy of Cosmetic Dentistry • Dr. Eshom on Yelp •Dr. Eshom on YouTube • Dr. Eshom on Google Plus • Best AACD Dentist in San Diego 1 • 5star

Suggested optimization - Home:

• Title Tag is ok.• H1: San Diego Cosmetic Dentist - (858) 352-7576• Alt-text Logo Company: David Eshom DDS - San Diego Cosmetic Dentist• Alt-text Images Content: need improvement. Like: San Diego Cosmetic Dentist, San

Diego Porcelain Dental Veneers, Best Porcelain Veneers, Accredited Dentist San Diego.

And make more descriptive alt text for: ucsd • scripps • qualcomm • jackbox • san-diego • ranch-coast • kusi • kfmb

Current information - Why Chose Us:

• Title Tag: What Sets Our Dental Office Apart - David Eshom DDS, Dental Health and Beauty, San Diego CA

• H1: What Sets Our Dental Office Apart • Dr. David S. Eshom San Diego Cosmetic Dentist • (858) 352-7576

• Content: Complete and well written content. There are include the principal keywords (Trust, experience, dental health and treatments.)

• Alt-text Logo Company: logo• Alt-text Images Content: Consult_San_Diego_Cosmetic_Dentist • San Diego Invisalign

Dentist Dr. Eshom • Veneers • Veneers_porcelain_San_Diego_cosmetic_dentist01 • accredited AACD San Diego dentist american academy of cosmetic dentistry • Top1% percent logo san diego invislaign

Suggested optimization – Why Chose Us:

• Title Tag: Why Chose Us | Cosmetic Dentist San Diego | David Eshom DDS• H1: Why Chose Us - Dr. David S. Eshom - (858) 352-7576• Alt-text Logo Company: David Eshom DDS - San Diego Cosmetic Dentist• Alt-text Images Content: need improvement. Like: Consult San Diego Cosmetic Dentist,

San Diego Invisalign, San Diego Veneers Porcelain, San Diego Cosmetic Dentist, Accredited San Diego Dentist

Current information - Dental Implants:

• Title Tag: Dental Implants In San Diego | Replace Missing Teeth• H1: Dental Implants • (858) 352-7576• Content: Complete and well written content. There are include the principal keywords

(Trust, experience, dental health and treatments.)• Alt-text Logo Company: logo• Alt-text Images Content: Tooth-Replacement-1 • Dental-Implant-2 • Dental-Implant-3 •

Dental-Implant-4 • Tooth-Replacement-1 • Tooth-Replacement-2 • Tooth-Replacement-3 • Dental-Implant-2 • Dental-Implant-3 • Dental-Implant-4

Suggested optimization – Dental Implants:

• Title Tag: Dental Implants | Cosmetic Dentist San Diego | David Eshom DDS• H1: Dental Implants in San Diego • (858) 352-7576• Alt-text Logo Company: David Eshom DDS - San Diego Cosmetic Dentist• Alt-text Images Content: as you can watch the alt-text need some improvement. It is

repeated the same keyword “dental-implant” too much and there aren't long-tails keywords.

Recommendations for the website

• Include a map in the contact us page.• The website is build with wordpress. As you can watch in the 3 example pages that I've

provided the logo alt-text is ever name “logo”. I suggest to put ever “David Eshom DDS - San Diego Cosmetic Dentist”.

• Include the meta-tag “google publisher” with the URL to the Google Business Page• In the home page delete one Call Us action. It is provided 2 times in the same area.• NAP is included in all pages. But I suggest to provide a sidebar that scroll, so the users can

ever watch the NAP area.• When the user is watching the website from a mobile device the sidebar is putted on the

bottom. My advice is to put this are in the header.• Include rich snippets. The page is build with wordpress, so it's easy to add with some plugin.• Provide more descriptive alt-texts.• Investigate strategics business area and add “San Diego” in the headings tags. • Add “san-diego” in these URLs:

1. http://www.eshomdds.com/services/teeth-whitening/2. http://www.eshomdds.com/services/dental-implants/3. http://www.eshomdds.com/services/dental-bonding/

Business tactics to gain links

• Try to gain links from local news sources.• Improve the business presence in the social networks, in this business case I think the more

important are (google+, facebook, twitter). Offering blog content, specials discounts etc.• Try to collaborate with some professional dentist blog or magazines.• Make a donation/sponsor campaign for some charitable cause.• Offers discounts coupons. Maybe with some pop-up after a time that the visitor is on the

page• Think on a web redesign. I think that is the most important thing for a “Cosmetic Dentist”. If

you make a really awesome design you can use it to promote on mass media as a the new image of the business, and gain some links.