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LOCAL & NATIONAL MARKETING MANAGEMENT SYSTEM

Fusion is our multi-channel marketing engine. Our campaign management solution fuels local promotions, campaigns and orders through a variety of channels.

How it works: Fusion empowers each branch location to market locally while maintaining the national brand’s integrity and corporate messaging by using pre-approved templates that perform locally. This makes creating personalized mulit-channel campaigns highly effective and simple.

- Increases Local Marketing ROI & measurement through the entire system

- Drives Marketing Best Practices to the Local Level

- Enables Growth Across the Financial Institution

- Scalable to Grow Your System

■ Digital Asset Management

■ Reputation Management

■ Data Driven Direct Mail

■ AdWords PPC (Pay-Per-Click)

■ Retargeting/Display

■ Social Media Advertisement

■ Local Sites

■ Print & Promo Storefront

■ Ad Builder

Local & NationalMarketing Management

“For the past 18 years and

600-4000+ salons, Bluewater has

grown with us in our marketing

efforts and local franchisee success

– evolving from collecting data via

discs to API integration with our

customer Data Mart."

- Terri Miller

Senior Vice President of Marketing

and Communications

Great Clips

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ADWORDS PAY-PER-CLICK MARKETING PROGRAM

Bluewater’s marketing program allows your branch locations to execute highly effective pay-per-click campaigns directly within our platform. Our team will optimize your campaign through strategic bids on keywords and careful placement of offers and landing pages, making each branch stand out on search engine advertising.

Why PPC? Your prospective customers are actively searching for a service or product just like yours. Now you have the ability to reach them during that search process. Geo-targeted for potential customers in your area, these ads increase exposure via searches that do not include your brand name. You are only paying for the traffic or clicks you recieve.

■ Customized and Designed with your input Maintain & control brand standards

■ Multiple Call to Action Points The ability to change any offer or number of offers easily

■ Dynamic Lead Generation The ability to generate leads for new members, and easy to follow up with PPC Search Features

■ Large keyword database Terms that will tie to your brand

■ Managed by Bluewater Digital agency with deep paid search experience

■ Creative Messaging Ability to match landing pages, and lead to higher conversions

Pay-Per-ClickMarketing Program

PPC Campaigns & Landing Pages:

Businesses makeon average

they spendon Adwords

Src: Powertraffic.com - 2017 PPC trends

$3 in revenuefor every $1.60

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REPUTATION MANAGEMENT

A positive online reputation is crucial. Consumers are searching and reading reviews as part of their decision making process and positive reviews make them trust you more. It is imperative that you manage and respond to your reviews in a timely fashion. Consumers are watching!

How We Help: Manage your overall reputation and generate new reviews all within the Fusion marketing platform. Reviews from Facebook, Yelp and Google are all collected in one place for you to manage, respond and engage with consumers. You then can solicit your customers to leave positive reviews all with the same platform using the Reputation Accelerator tool.

■ Review & Reply Management • Engage with consumers who have left a review • Filter reviews by date range, location, star rating, reply or not replied, open or closed status

■ Reputation Accelerator • Survey customers via text or email and solicit for positive reviews • Boost your positive online presence

■ Postitive Survey Flow • Positive survey responses leads to request of a public review

■ Non-Postitive Survey Flow • Non-Positive survey responses leads to request of private feedback

ReputationManagement

Reputation Offerings:

OF CONSUMERS SAY THATPOSITIVE REVIEWS MAKE THEM

TRUST A LOCAL BUSINESS MORE74%OF CONSUMERS THINK THATREVIEWS OLDER THAN 3 MO.ARE NO LONGER RELEVANT73%

OF CONSUMERS WILL LEAVE AREVIEW FOR A BUSINESS IF

THEY ARE ASKED TO70%

Src: Bright Local research 2016

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KEY TERMS AND DEFINITIONS

■ Digital Asset Management

Store, organize, find and share all your assets and formats in a digital file library

■ Reputation Management

Monitor and respond to online reviews in one location

■ Data Driven Direct Mail

Target mail campaigns towards specific customers with acquired client data lists

■ AdWords PPC (Pay-Per-Click)

Promote websites by increasing their viability in search engine results pages

through the use of paid placement, contextual advertising and paid inclusion

■ Retargeting/Display

Target consumers based on their previous internet actions

■ Social Media Advertisement

Advertise across multiple social media platforms (Facebook | Instagram)s

■ Local Sites

Brand seo-optimized microsites for each of the brand’s locations

■ Print & Promo Storefront

Print a variety of marketing collateral from large format signage to business cards

■ Ad Builder

Pre-approved, branded templates used to personalize and execute marketing campaigns

Local & NationalMarketing Management

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are not able to trackROI from their social

media activities

Src: hubspot.com/marketing-statistics

60%

SOCIAL MEDIA MARKETING

Investing time and resources into a strong national and local social media strategy has moved from a trend to a necessity – especially for individual branch locations. It’s critical to make a commitment to social media for your financial institution. We can help!

How it Works: We ensure that your brand’s social media ad’s support your 1:1 marketing goals and are structured and setup to compliment other advertising you may be doing with creative and goals.

■ Social Media Strategy & Best Practices Set goals and objectives and reach the right customers with our channels and tactics

■ Facebook and Instagram Ads • Reach consumers in specified geographic areas • Target by specific demographic and interests

Social MediaMarketing Program

Social Media Offerings:

of smallbusiness

owners

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TRIGGERED (AUTOMATED) CAMPAIGNS

Setting up Triggered Campaigns is a critical part of your marketing mix. By defining a specific set of upfront rules for pre-defined campaigns makes it easy for your locations to participate in, set, and leave running without worry or intervention. Triggered campaigns make it so easy to execute marketing and provide consistent messaging to your customers at the local level. New, Retention, Lapse, Loyal are just some targeted segments that are critical to engage with on an ongoing basis.

Why Triggered Campaigns? Campaigns are highly targeted and personalized making it easy to connect with consumers with relevant content and offers.

■ Segmentation • Target groups with demographic selects • Focus on specific locations using specific geographic parameters

■ Trackable • Test specific offers • Include strong call to actions with a tracking phone number listed

■ Drives Brand Loyalty • Personalized materials at the right time, drive trust and build a closer business relationship

■ Multiple Mailer Options • Optimize Triggered Campaigns with a multi- channel approach including Smart Mail, Facebook and Display

TriggeredCampaigns

Triggered Campaign Benefits:

AUTOMATEDPROCESS

DATA RECEIVED

DATA PROCESSING SEGMENTATION CHANNEL OUTPUT

QC of SEGMENTATION COUNTS

SIGNOFFS FOREACH SEGMENT

APPROVAL TOPRODUCTION

REPORTTO BRAND