Capstone Facility Design Project

This business proposal is submitted for credit in EXSC 453/553 Fitness Management, Health & Sport Sciences Division, Missouri Baptist University,

Fall 2010

Due Date

Caleb Smith

HONOR PAGE

As a student I, Caleb Smith did not plagiarize nor have I given or received unauthorized/inappropriate assistance on this business proposal. I affirm my

own personal commitment to honor and integrity.

Caleb Smith Date

Signature below

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Caleb Smith61 Countryfield Ct. O’fallon, MO. 63367(636) 295-5472

Calalsmi21@hotmail.com

Objective A personal trainer or strength and conditioning coach

Education Bachelor of Science: Exercise Science Missouri Baptist University, St. Louis MO Major: Exercise Science and Sports MedicineRelated course work: Health and Wellness, Substance Abuse, Motor Learning & Control, Adaptive Physical Activity, Care & Prevention of Athletic Injuries, Athletic Training, Anatomy and Physiology I & II, Exercise Physiology I & II, First Aid & Emergency Care, Sport Psychology, Fitness Management, Principles of Human Performance, Exercise Testing and Prescription I & II, Nutrition Science, Chronic Diseases & Obesity,

Expected: Spring 2010

Skills & AbilitiesFitness and Rehabilitation Learned how to tape athletic injuries in Care & Prevention of

Athletic Injuries (MBU Athletic Training Room [Fall 2008])

Learned different therapeutic modality techniques for athletes in Athletic Training (MBU Athletic Training Room [Spring 2009]

Organization

Completed a Physical Therapist facility for a design project in Athletic Training and received high 90 percent (Athletic Training Spring 2009)

Communication

Developed trustworthy relationships with Missouri Baptist University athletes in the Athletic Training Room during internship (2008-2010)

Captain of my high school and junior college soccer teams, this helped me be a leader and motivate my teammates to success (2004-2006 & 2006-2008)

Presented a research presentation on Boxer’s Fracture (Athletic Training Spring 2009)

Communicated with many individuals to help resolve any issues on vehicle service needed at Frank Leta Honda (2008-present)

Worked with mentally handicapped students senior year of high school, helped me work and build others emotions and abilities

Leadership/Awards

Captain of highschool soccer team for 2 years

2nd Team All Conference Junior and Senior year at Troy Buchanan High, men’s soccer

Conference Doubles Champions at Troy Buchanan High, men’s tennis sophomore and junior year

FHC Doubles 2nd place junior year

FHC Doubles 1st place senior year

Captain of East Central College men’s soccer team for 2 years

Missouri Baptist University Soccer Scholarship

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Table of Contents

Introduction Section (1): pg4

Facility Design Section (2): pg16

Marketing Section (3): pg30

Competition Section (4): pg48

Operating Procedures Section (5): pg55

Personnel Section (6): pg84

Insurance Section (7): pg94

Financial Section (8): pg97

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Business Introduction

This section contains descriptive information on what pushes the business forward

towards success in society. The following shows the companies vision, mission, and core values.

Company Name: Local Motion

Vision: Get On Track to Get Your Body Back

Mission: Local Motion looks to promote community health and well-being

through fun, progressive, and memorable exercise experiences and activities for individuals from

all demographics. We look to promote a positive outlook on oneself, with a gain in confidence

and self-esteem.

Core Values: All employees at Local Motion will serve our community with

Christian standards, while serving with the highest quality, commitment, and consistency.

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Goals

1.) Teach others a path towards a new healthy lifestyle through nutrition

2.) Provide vast personalized workout routines, no matter the ability of the client

3.) Provide a family, friendly, safe environment

4.) Decrease obesity among clients

5.) Hold charitable events in the community

6.) Have fun and celebrate small successes in the journey to achieve big

7.) Create new ideas while trying to change the fitness field

8.) Lose weight, tone up, and increase clients overall fitness level

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Objectives

1.) Sign 3 to 4 high schools for sports enhancement training

2.) Sign 1 college or university for sports enhancement training

3.) Hold holiday runs (5k) to benefit charities such as breast cancer, cystic fibrosis, and

Parkinsons

4.) Hold youth (11-18) 5k runs and kids (10 and under) 1k fun runs to make children aware of

physical activities

5.) Have 60% group exercise program participation

6.) Have 75% trial memberships sign as members

7.) Sell 500 memberships before the end of the year

8.) 90% member satisfaction with the services of the facility

9.) 90% member satisfaction with the services of trainers and instructors

10.) Use marketing to pull in 20 new members

11.) Network with schools, law enforcement, and hospitals

12.) Reduce the risk of injuries

13.) Hold outdoor traveling group exercise classes (spinning on great scenery landscapes)

14.) Make $500,000 by the end of the year

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SWOT Analysis

Strengths: attributes of the person or company that are helpful to achieving the objective.

Weaknesses: attributes of the person or company that are harmful to achieving the objective.

Objectives: outside conditions that are helpful to achieving the objective.

Threats: outside conditions which could do damage to the objective.

Strengths

Highly certified and specially trained staff

All trainers are strength and conditioning certified (CSCS)

Trainers serve with integrity and passion while giving the highest quality and guidance according to their clients

Community development programs

Affordable

Nutrition and exercise programs created just for an individual

Open to all fitness levels

Brand new top-of-the-line equipment

Wide variety of classes and training sessions

Offer sports enhancement for all athletes and individuals just looking to gain an extra step in their game

Accommodate all individuals, no matter size or age

Weaknesses

One location compared to other facilities

Smaller facility

Less equipment due to size

Opportunities

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Association with surrounding schools to work with improving athletes abilities

Professional Sports Networking

Community growth allows a larger outreach to society

Always creating new group exercise classes

Build more Local Motion facilities as growth takes in effect

Corporate Networking

Outdoor group exercise classes (traveling spinning classes)

Threats

Economic downturn

Recession

Low sign up rates due to size of facility

Larger fitness centers in the area

o Club Fitness

o Gold’s Gym

o 24 Hour Fitness

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Organizational Chart

At the top of the organizational chart is the Owner/General Manager of the Local Motion Fitness and Sports Enhancement facility. This individual is open to all employees, but basically interacts directly with the membership team, marketing team, and fitness director. By making all of the final decisions he or she can keep the club running smoothly.

The following three branches are who the owner/general manager interacts with mostly.

Membership Team - This team collects all information on their club’s members. They look to improve anything that can be improved by focusing on wants, concerns, likes, and dislikes. They give tours to individuals interested in joining the club and also reach out to others and try to capture them as new members and clients.

Marketing Team - Develops opportunities to market the facility in the most effective and creative way.

Fitness Director – Sets the membership fees and sets hourly or salary earnings for workers. Keeps gym equipment up-to-date and well maintained, while keeping the gym clean and safe.

The following four branches are overseen by the fitness director.

Group Exercise Manager – Recruits and hires group exercise instructors, while providing them with training, schedules, and programs.

Personal Training Manager - Recruits and hires personal trainers, while providing them with training, schedules, and programs.

Nutritionist – Provides all club individuals with information and recommendations that benefit them through better health and better results in the gym.

Operations Manager – Supervise their staff and resolve daily issues, while working with staff to improve customer service.

Group Fitness Instructors – Instruct group fitness classes to club members while educating members on proper and safe exercise form.

Personal Trainers – Execute fitness assessment testing and design exercise programs that focus on individual health and fitness goals with different skill levels.

Maintenance – To keep the facility running smoothly and properly.

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Housekeeping – Clean the facility such as washing towels, cleaning bathrooms and workout equipment.

Webmaster – Keep the Local Motion website running and updated with any new information such as success stories or new class openings and so on.

Club Accountant – Keeps track of the companies expenses

Child Care – To watch any members’ children while they attend any Local Motion classes or simply workout on their own.

Admission & Reception – They are the starting point of the club in a way, having to welcome and greet customers who enter the facility. Must be a people person and make others feel welcome.

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Job Descriptions

Fitness Director

The fitness director interacts and communicates with the following employees of Local Motion:

Group Exercise Manager

Personal Training Manager

Nutritionist

Operations Manager

Responsibilities:

Capture new clients

Maintain and keep current clients

Communicates with the Owner/General Manger to view past, present, and future

activities of the club internally and externally

Oversees training regime of the facility to make sure there is success and happiness with

the results

At times hold training sessions with clients when necessary

Attend any industries that may aid in club growth, such as new equipment freshly put on

the market (select appropriate equipment for purchase)

Maintain fitness equipment

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Hold orientations for all new incoming members

Fitness assessments

Workout motivation programs

Hire, train, and manage the fitness staff

Coordinate group training programs and personal training programs

The fitness manager makes sure the club is running as planned and that everything is

organized according to the general manager. When the general manager is off site the fitness

manager must fill his shoes and run things as if he or she would do. Being in touch and

having great communication with the club members is a must. This helps gain insight into

the members’ needs and desires. Always be prepared to solve any issues with clients or staff.

Finally, be up-to-date on your own certification and staff certifications for required training

programs.

Operations Manager

The operations manager interacts and communicates with the following employees:

Maintenance

Housekeeping

Webmaster

Club Accountant

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Child Care

Admissions & Receptionist

Responsibilities:

Manage functions of the operations below them

Direct and coordinate employees tasks to make sure they are running successfully

Keep proper management utensils used by the people below you

Work with club accountant to budget club expenses and financial performance

Operations manager must plan, design, and operate all operation employees below them. They

must manage the materials needed and control inventory. Also, they must set schedule for all

work to be done such as maintenance and when child care classes should be held.

Nutritionist

Responsibilities:

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Provides diet assessments

Hold nutritional counseling

Evaluate clients eating habits

Find specific diets for clients

Educate groups by teaching how to improve eating habits and manage diet needs

Reinforce clients while provide motivation and suggestions to overcome any challenges

in their new nutritional lifestyle change

Local Motion nutritionists are here to serve our company with motivation and

satisfaction. They look to improve the health of the clients; they must work hand in hand

with the trainers to help the clients work to their main goal of whatever that may be.

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Advertisement for a Job Opening

Local Motion

Location: O’fallon, MO

Group Fitness Instructor-Kick Boxing

Job Description:

The Kick Boxing Instructor works under the Group Exercise Director, but it is their responsibility to safely run class and their clients.

Instruct a level of training for the individuals’ skill level.

Demonstrate to clients the proper and safe exercise form and execution.

Impose policies and procedures in training areas.

Assist members with specific fitness concerns or injuries.

Choose music and choreography that might be used during class

Job Requirements:

Certification in Kickboxing to be eligible for hire; all are acceptable.

Or degree in Exercise Science/Physical Education; not recommended.

Certification in CPR, AED, FIRST AID, and Blood borne Pathogens.

Outgoing personality

Motivational

Payment Plan: $55 per class

How To Apply

Send resume with 4 references to the following address:

8071 Veteran’s Memorial Pkwy., St. Peters, MO. 63367

Apply Online: www.localmotion.com/jobs.

Contact: Heidi Smith (636) 555-1132 or email: hsmith@localmotion.com

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Facility Design Process

Involve and organize all the individuals who will have a role in planning the facility. This might

include the head of departments, for example: the General Manager, the Recreation and Activities

director, Fitness and Wellness director, Sports and Competition director, Operations director,

Lead Nutritionist, financiers and financial consultants, etc.; people who will be operating and

using the facility.

Conduct a comprehensive program analysis to determine present and future needs; then realize

that the need for future facilities may fluctuate based on the expansion of existing activities or the

creation of new ones, and determines how you will proceed.

Conduct a feasibility study.

Write a comprehensive facility plan, including information concerning space needs, programming

trends, existing facilities, modern facility innovation, and available equipment.

Write a detailed description of the services to be provided, their associated needs, and their

manner of functioning. This can be an extended part of the facility plan.

Select and hire a well-qualified planning team.

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Write down the detailed qualitative and quantitative space requirements necessary to

accommodate the proposed services.

Develop a well-defined and realistic project completion schedule.

Review carefully the architectural drawings and specification at each stage.

Select and hire reputable contractors for the construction of the facility.

Obtain all permits required by city and state regulations.

Complete the facility under the control of a well-qualified project supervisor.

Hire well-qualified and competent staff.

Formally inspect the facility, install the fixed and movable equipment, and orient the staff.

Occupy the facility and initiate the service.

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Facility Design Elements Chart

Location

The Local Motion fitness and sports enhancement center is located on undeveloped land

near 8070 Veteran’s Memorial Parkway, St. Peters, MO. It is off to the side of

Brunswick Zone XL.

Exposure to highway 70 traffic and nearby high schools and the local community college.

Size

The estimation size of Local Motion is close to 25,000 square feet.

Ceilings are 12 foot tall with proper beams to stabilize facility in any environmental

disasters.

Lighting

Throughout the facility there will be both natural light and artificial light.

For the natural lighting there will be atrium windows and skylights.

While sunlight is present the natural light (with some artificial light) will illuminate the

facility, but during night time artificial lighting will take the place of the natural light.

Electrical

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Ground Electrical Outlets are placed appropriately around machines, along with higher

voltage outlets for cardiovascular machines.

Ground-fault Circuit Interrupters are placed in the correct areas.

Power surge protection runs to all electrical equipment.

Plumbing

Plumbing is installed correctly, to fulfill building codes.

Emergency water systems are ran along the ceilings in all areas of the facility.

Water fountains are placed outside of the locker rooms and outside of the group exercise

room.

Locker rooms contain two personal showers, toilettes, and sinks.

Break room contains a sink and dishwasher with a washer and dryer in the back of the

room.

Ventilation

The facility contains a climate control system, which keeps the humidity level at 50% or

a little below.

Temperatures range from 68˚ to 72˚F.

Maintained temperatures are a must, even when a room is not in use.

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HVAC zones are established in the fitness are, group exercise studio, enhancement area,

office, break room, child care, and locker rooms.

Locker rooms have negative exhaust components enabled, which is used to pull air out of

these areas so there in no stagnation.

Attic fans help circulate external air at a level of 10% to reduce airborne pathogens.

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Special Functional Area Description

Fitness Area

7,000 square feet

Rubber Flooring

Lighting= Artificial (fluorescent lighting) and Natural (ceiling contains skylights and

some walls atrium)

5, 40” flat panel televisions hung from the ceiling

Boot Camps

Resistance Training

Trainers on staff

Fitness Assessments

Wall mirrors on one side

Exercise balls, all sizes

Resistance bands, all capabilities

-Cardiovascular

10 treadmills

10 ellipticals

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5 recumbent bikes

8 stair climbers

-Upperbody

1 chest press machine

1 pec fly/rear delt machine

1 lateral raise machine

1 shoulder press machine

1 seated row machine

1 biceps curl machine

1 assist dip chin machine

1 dual adjustable pulley machine

1 multi-jungle machine (offers: tricep pushdown, adjustable pulley, adjustable crossover,

lateral pulldown, dual pulley pulldown, low row, and dual pulley row)

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2 Smith machines

1 Olympic flat machine

1 Olympic incline bench

1 Olympic decline bench

Dumbbells 2 sets of 5-100lbs

Medicine Balls

Kettle Bells

1 arm curl bench

1 barbell rack

Multi-adjustable bench

Olympic plates 2.5-45lbs

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-Lowerbody

1 leg curl machine

1 seated leg curl machine

1 leg extension machine

1 hip adduction machine

1 hip abduction machine

1 hip & glute machine

1 horizontal calf machine

1 back extension machine

1 abdominal machine

1 linear leg press machine

2 Olympic squat machines

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2 Smith machines

Enhancement Area

5,000 square feet

Most weight machines and free weights will be used in the fitness area

Rubber Flooring except in running area, which is turf=50 yards x 10 yards

2 multi racks with a 6’x8’ platform flooring

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2 adjustable benches

1 set of dumbbells 5-100lbs

Dumbbell rack-double

1 linear leg press

Olympic plates 2.5-45lbs

Plyometric boxes

Sand box 12’x12’

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Medicine balls

Kettle bells

Resistance bands, all capabilities

Group Exercise Area

(Spinning, kickboxing, yoga, pilates, aerobics, mommy and me, body pump, kinesis, & zumba)

4,500 square feet

Full wall mirrors

Rubber flooring

4, 35” flat panel televisions hung from the ceiling

14 spinning bikes

10 kickboxing bags

4 kinesis machines

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Aerobic bars

30 step blocks

Vinyl dumbbells 1-15lbs

Exercise balls

Yoga mats

10 barbells

10 adjustable benches

Plastic weights for body pump 2.5-25lbs, enough for 10 members

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Athlete Enhancement Floor Plan

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Marketing Plan

To become a successful facility is what every business wants, so to get there one must

expose every area of their facility. The five pillars of marketing are the best way to get there and

they are: external, internal, guerilla, community outreach, and corporate outreach. These five

pillars if used correctly will lead to top-of-mind awareness also known as TOMA. In this section

of the facility proposition I will explain my facilities customers and their sensitivities. A detailed

retail cost and pricing of products and services will also be provided, along with three public

relation events. Last, an annual marketing timeline, which will focus on one complete year of all

promotional and marketing events that Local Motion will provide.

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Customer Sensitivity

Here at Local Motion we do not focus on one main target member or audience. Instead,

we look to accept all demographics. No matter if our customer is looking to lose weight, gain

muscle mass or just get that one step ahead of the opposing teams then we will put forth an effort

and make them happy with the results.

We provide customers a safe haven in our child care facility; ages that are accepted are

newborns, infants, toddlers and up to the age of 8.

Two large locker rooms were created to make the customers feel relaxed before and after

a workout.

The fitness area provides equipment that can be used by all individuals, such as the youth

and handicapped. All areas are separated by equipment and gives all customers the space they

need to feel comfortable with any workout.

The sports enhancement area is in a separate room from the fitness area. This allows

athletes no matter the experience, room they need to make the appropriate sport movements.

There is extra equipment along with artificial turf and a sand pit in this area.

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Product & Services Features

Personal Training

Target – Males & Females

Group Size – Individual

Cost – Member = $45 single session $340 for 8 sessions

Non-member = $60 single session $440 for 8 sessions

Program Target – Individual may choose what they want to workout

Couples Personal Training

Target – Any couples no matter sex

Group Size – Couples

Cost – Member = $80 single session $600 for 8 sessions

Non-member = $95 single session $720 for 8 sessions

Program Target – Couples can choose what they want to workout

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Aerobics

Target – Males & Females

Group Size - Individual

Cost – Members = $0

Non-members = $10 a class

Program Target – All body flexibility and cardio

Yoga

Target – Males & Females

Group Size - Individuals

Cost – Members = $0

Non-members = $10 a class

Program Target – Mind, Body, & Spirit

Kickboxing

Target – All individuals even youth from 13 years old and up

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Group Size – Individual

Cost – Member = $12 for a class

Non-member = $25 for a class or $100 for an entire month

Gloves – Adults prices range from $25 to $120 dollar

Children price range from $15-$50

Spinning

Target – Males & Females

Group Size – Individual

Cost – Members = $0

Non-members = $10 a class

Program Target – Cardio & Leg Toning

Body Pump

Target – Males & Females

Group Size - Individual

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Cost – Member = $10 a class

Non-member = $15 a class or $40 for the entire month

Program Target – Total body conditioning and toning

Mommy & Me

Target – Mothers who have gave birth and have been cleared to exercise

Group Size – Individual

Cost – Member = $0

Non-member = $7 a class

Program Target – Losing pregnancy weight and also bringing peace and happiness

between you and your baby

Zumba

Target – Mainly Females, but Males are always welcome

Group Size – Individual

Cost – Member = $0

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Non-member = $10 a class

Athlete Enhancement

Target – All athletes of both genders

Group Size – Individual & Team

Cost – Member Individual = $80 a single session $500 for 8 sessions

Non-member = $100 a single session $670 for 8 sessions

Team Training = Call for pricing

Program Target – Improve an athlete’s strength, endurance, power, speed, and reaction

time

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Public Relations

Child Safety Awareness

Dates: May 27th, 28th, & 29th of 2011

Times: Friday at 10am-3pm=Children activities for all ages with local

officers/firefighters/paramedics helping

Saturday at 11am=Local youth baseball game followed by local officers and firefighters

softball game then followed by a BBQ…all proceeds for the day go to charity

Sunday at 12pm-4pm=Children activities with SWAT demonstrations and firefighter

demonstrations throughout the day

Costs: All children’s activities are free

Softball Game: Child Tickets=$2 Adult Tickets=$5

This weekend is the beginning of summer for most children, so now is the best time to

make children aware of safety methods that can be taught and learned. Local Motion has rented

a number of activities such as inflatable play houses, face paint booths, dunking booths, and so

on. Local Motion employees will be running a vast amount of games for all ages to enjoy.

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Local officers, firefighters, and paramedics will be attending this weekend to teach children

rights from wrongs when dealing with safety.

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Public Relations

10k Mud Run

Date: April 2nd, 2011

Time: 9am

Location: Creve Coeur Lake and Park

Costs: Individual - $50 (15 & up)

5 – Person team - $250 (15 & up)

Prizes:

1st Place - $1000

2nd Place - $500

3rd Place - $200

All other runners will receive a prize donated by other companies, depending on

place finished

This run will be held on a challenging 10k course; it will involve hills, tire obstacles,

creek crossings, 5 – foot walls with mud on both sides, pool crossings, tunnel crawl, slippery hill

climb, with the final stretch being a 40 foot mud pit. During this run you will come to check

points that will provide water and any medical attention. Dress appropriately and be ready to get

dirty.

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Public Relations

Dodgeball Tournament

Dates: July 2nd/3rd & 9th/10th of 2011

Times: Saturday at 8am-12am

Sunday at 8am-8pm

Location: Vetta Indoor Soccer Complex, St. Charles, MO.

Costs: Youth tournament (10-12 years old) - $75 a team

Teen tournament I (13-15 years old) - $100 a team

Teen tournament II (16-19 years old) - $100 a team

Adult Tournament Recreational - $200 a team

Adult Tournament Competitive - $ 200 a team

Bring your throwing arms to our first annual dodgeball tournament held at the Vetta

Indoor Soccer Complex off of Midrivers Dr. The first weekend will hold the youth and teen

tournaments and the following weekend will hold the adult tournaments. All teams are

guaranteed 4 games unless your team reaches the quarterfinals and on. Local Motion employees

will be available as refs and concession workers. Proceeds will benefit The Children with

Diabetes Foundation.

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Yearly Marketing Events

January:

Monthly Awareness:

-Blood Donor

-Cervical Cancer Screening

-Prevention of Birth Defects

External: Newspaper ad, local radio ad on M, Th, Sat., windshield flyers

Internal: Coupons sent by mail and email to members, Mail to members on monthly events and awareness events

Guerilla: Lead boxes-1 session personal training, 1 session of your choice of group exercise, 1 session of athletic training

Community Outreach: Heat up the community, New Year’s Day fitness activities for adults & children

Corporate Outreach: Blood drive signup & end of month blood drive, mailbox stuffers for members

February:

Monthly Awareness:

-Heart Health

-Children’s Dental Health

External: Radio and paper ads continued, 2011 Superbowl party for members and non-members

Internal: Valentine’s Day 5k sign up, free kinesis class to non-members

Guerilla: Nutrition information given to local schools and grocery stores,

Community Outreach: Valentine’s Day heart checkup

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Corporate Outreach: Team building workshops

March

Monthly Awareness:

-Mental Retardation

-Colorectal Cancer

-American Red Cross

External: Radio & newspaper ads, Cardinals ticket giveaways

Internal: March madness members tournament bracket

Guerilla: Reaching out to members and non-members on American Red Cross (CPR & AED certification)

Community Outreach: Employees go to local areas to work with mentally handicapped individuals

Corporate Outreach: Seminar on colorectal cancer

April

Monthly Awareness:

-Autism

-Sexual Assault/Domestic Violence

-Foot Health

External: Radio & newspaper ads on foot health and 10k Mudrun, Use two billboards (one on 70 & one on 40) to promote gym with 10k Mudrun

Internal: Good Friday 5k & 10k signups, 10k Mudrun signups

Guerilla: Trainers handout pamphlets on correct shoes to wear for certain activities with arch information included

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Community Outreach: Classes on self-defense and work with individuals who have been hurt in some way to help with coping

Corporate Outreach:

May

Monthly Awareness:

-Mental Health

-Osteoporosis

-Skin Cancer

-Asthma & Allergy

-High Blood Pressure

-Child Safety

External: Radio & newspaper ads on high blood pressure and osteoporosis, TV ad on child safety event,

Internal: Free blood pressure checkups,

Guerilla: Women’s free admission for the 2nd week of May

Community Outreach: Women’s health fair to benefit osteoporosis, Child Safety Event last week of May to promote the dos and don’ts

Corporate Outreach: Mailbox stuffers with mental health awareness information

June

Monthly Awareness:

-Healthy Child Eating Habits

-Aphasia (Impairment of expressing and understanding language as well as

reading and writing)

External: TV, radio, newspaper ads in healthy child eating with recipes on website; promote summer fitness beginning

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Internal: Nutritionist puts out pamphlets on Healthy Child Eating Habits

Guerilla: Reach out to local high schools and colleges to promote athlete training for the off-season

Community Outreach: Memorial Day BBQ, Promote healthy child eating habits

Corporate Outreach: Memorial Day BBQ

July

Monthly Awareness:

-Adult Eating Habits

-Alcohol & Drug

External: Radio & newspaper ad for alcohol & drug awareness with rehabilitation clinic numbers, internet promoting dodgeball tournament

Internal: Signup sheet for dodgeball tournament

Guerilla: Nutritionist provides information to adults on healthy eating tips and recipes, Trainers meet with local individuals to show what alcohol & drugs can do to your health

Community Outreach: Cool Down the Community with a day at the pool

Corporate Outreach: Team float trip beginning of July

August

Monthly Awareness:

-Immunization

-Eye Injury Prevention

External: Coupons for enrollment discounts and pre-season athlete training, bootcamp begins

Internal: Bootcamp begins; promote members to get their shots up-to-date

Guerilla:

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Community Outreach: Seminar on when to wear eye protection and what can happen if not worn when necessary

Corporate Outreach: Mailbox stuffer with shot updates if needed

September

Monthly Awareness:

-Cold & Flu

-Leukemia & Lymphoma

-Cholesterol Education

-Ovarian Cancer

-Suicide Prevention

External: Raffle for Rams Home opener, Ads to promote cholesterol and ovarian screenings

Internal: Promote members to get cold & flu shots, Teach members and especially athletes not to drink after one another; what are the results

Guerilla: Flu shots available at Local Motion

Community Outreach: Labor Day BBQ, reach out to community on suicide signs and prevention

Corporate Outreach: Labor Day BBQ

October

Monthly Awareness:

-Sudden Infant Death Syndrome (SIDS)

-Breast Cancer

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External: Radio & TV ads promoting breast cancer screening and protection from SIDS

Internal: Race for the Cure signup 5k and 10k

Guerilla: Infant CPR & First Aid Training

Community Outreach: Infant Safety Seminar

Corporate Outreach: Employee class offering on SIDS protection, free breast cancer exam for female employees from local doctors

November

Monthly Awareness:

-Alzheimer’s

-Diabetes

-Healthy Skin

External: Strength & Conditioning Trainers go to local schools for off-season athletes to promote their training; TV ads promote healthy lifestyle to prevent diabetes and possibly Alzheimer’s

Internal: Signups for Turkey Trot 5k /10k/Child Fun Run

Guerilla: Strength & Conditioning Trainers give demonstrations of local athletes who had improvements during their fall season

Community Outreach: Food donations for the homeless

Corporate Outreach:

December

Monthly Awareness:

-AIDS

-Drunk & Drugged Driving

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External: Discount memberships and athlete training for the holiday, drunk & drugged facts on radio & TV ads

Internal: New Year’s Eve party for members, members create New Year’s Resolution

Guerilla: Christmas caroling at Local Motion

Community Outreach: Local Christmas caroling by employees and families through local neighborhoods, donate clothing and toys to the unfortunate, teaching of safe sex to prevent STDS

Corporate Outreach: Local Christmas caroling by employees at Local Motion, donate clothing and toys to the unfortunate

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Competition

Direct Competitors

Strengths

o Small facility with a vast number of locations

o Reasonable Pricing

o Some facilities open 24 hours

Weaknesses

o Smaller facility

o Targets a limited amount of customers

Opportunities

o Able to expand with larger facilities in more areas

Threats

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o Opponent facilities with more opportunities

o Nearby businesses go out of business or leave to different location

Strengths

o Located throughout America and Internationally

o Larger than competitors

o More to offer

o Leading company in fitness

o Some facilities open 24 hours

Weaknesses

o Monthly pricing is much higher

o Competitors are similar in a way

o Too large for some individuals

o Limited in facility amenities

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Opportunities

o Able to expand quickly

Threats

o Over dispersion

o Better facilities with better offers

Strengths

o Larger facility

o Targets a large audience

Weaknesses

o Overpriced

o Too large may be overwhelming

o Children can be present

Opportunities

o Number of clubs to join example: Ultra Sport and Super Sport

Clubs

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o Work with premier athletes

Threats

o Nearby businesses go out of business or leave to different location

o Larger facilities enter area with more to offer

Indirect Competitors

Strengths

o Non-profit but very successful

o Located throughout America

o Connects with all demographics

o Marketing is very strong

Weaknesses

o High prices

o Small location

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o Expansion can be slow

Opportunities

o Good marketing in local area

o Schools nearby Francis Howell Central & Fort Zumwalt West

o Surrounding area is growing with many houses

Threats

o Renaud Center located not even 1 mile away

o Club Fitness at intersection of K & N and other side of 70

o Gold’s Gym about 5 miles up the road and one right of Midrivers

Dr. & 94

Strengths

o Offer a wide variety of amenities

o HIT Center located off of the right and offers athletic training to

Lindenwood Athletes

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o Right down the road of Barnes Jewish Hospital

o Olympic size pool

o Olympic diving platforms

o Family Friendly

Weaknesses

o No room for construction add-ons

o Parking

Opportunities

o Lutheran High School located on the backside of facility

o Francis Howell North High School about 5 miles up the road

o Fort Zumwalt South High School just down Mexico Road

o Midrivers Mall nearby

Threats

o Renaud Center, YMCA, and other gyms are not too far away

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Strengths

o Brand new facility=state of the art equipment

o Large=more amenities

Weaknesses

o Non-profit

o More work to put towards new equipment and programs

o Kids running around

Opportunities

o New and creative programs to fit all needs

o Large campus=more room to expand

Threats

o High maintenance

o High insurance costs if accidents occur

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o More opportunities for lawsuits to occur

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Operating Procedures

Operating procedures that are well maintained and managed are a must, in order to keep

your business running afloat. Operation procedures must be carried out correctly and always in

the same manner as the day before. Fitness rules and regulations are created for all

members/visitors and employees to keep them safe. As long as rules that are created are

followed then all individuals within the facility will feel more relaxed and at home. In this

section the operations to be performed by all individuals will be explained by a day-to-day basis.

The final page will hold a sample of a monthly schedule for classes, which will also provide the

instructors initials.

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Program Development

First, Local Motion must perform a needs analysis by identifying questions, problems, or

opportunities. To do this we must hold discussions with all personnel of Local Motion and hear

of facility issues that members and even employees have. Second, we must set specific goals for

our company and see if we have enough employees to reach these goals. Next, create programs

that meet our vision and mission statements. Programs must be supple for the benefit of

customers and trainers. Also, keep an eye on competitors pricing for memberships, training

programs, and group exercise sessions (programs must be easy to understand and ran smoothly).

In the end Local Motion must test the program layout to see if it is effective and reaches all

target areas successfully. Last, reviewing the program will give us the green light or the red light

on its effectiveness on our client’s health benefits.

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Emergency Plan Sheet

Non-life threatening situations

1. Inform nearest facility employee of any accident/injury

2. Give any information that may be asked or critical to know

3. Follow instructions that are given from employee

Life-threatening situations

1. Call 911 or other emergency response number

2. One individual go and inform nearest employee

3. Never attempt to move victim unless absolutely necessary

4. If victim is not breathing, administer CPR, ONLY if you are certified

5. Stay with victim and govern any necessary first aid until help arrives

Evacuation

1. Follow evacuation posters and locate your nearest evacuation door

2. Assigned employees will scan facility to make sure all members/visitors have made it out

safely

3. Call 911 and give all information requested

4. Assigned employees must head count members/visitors at evacuation doors to make sure

everyone is present (DO NOT LEAVE AREA)

Fire

1. If any amount of smoke or even fire is located pull fire alarm

2. Evacuate building through emergency exits

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3. Call 911 for local emergency respondent teams

Tornado

-Incase of a Watch1. Inform all members/visitors that a tornado could develop and to remain calm

2. Switch televisions/radios to select stations in order to monitor all local weather

-Incase of a Warning

1. When local tornado sirens sound do not panic

2. Assigned employees will escort all members/visitors present to a safe place in case of

tornado touch down

3. Stay in the safe place until information is given to leave

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Facility Rules and Guidelines

Before any type of physical exercise is performed, members must get a pre

screening/clearance exam. This involves filling out and medical history and a

PAR-Q (Physical Activity Readiness Questionnaire. Medical history report and

PAR-Q located at the end of rules & guideline.

Before any type of physical exercise, all members must fully read and sign a

release waiver. Local Motion is not responsible for member carelessness or

injury, which results from improper use of equipment or breaking of rules set for

our facility.

Any members that may be injured and are unable to exercise at their normal levels

should seek a personal trainer’s advice. A trainer can give you exercises that can

be substituted for others, which take strain/stress away from any injured area.

This simply protects you from any further injuries or more serious injuries.

Rubber soled shoes that cover the entire foot must be worn at all times. For health

and safety reasons, sandals, spiked shoes, work boots and flip flop types of shoes

are not permitted.

Shirts must be worn at all times along with proper workout clothing.

Food is not permitted in any of the workout areas

ONLY closed plastic beverage bottles are allowed in the facility.

Wipe down all areas and equipment after every use.

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Return all free weights back to the correct area. Never leave them sitting on the

floor.

Share all equipment, allow other members to use equipment between sets.

If individuals are waiting to use any cardiovascular equipment then the time limit

is 30 minutes on a machine.

Areas are not always supervised, so when spotter is needed be sure to use one.

DO NOT lift outside of the squat/power racks.

Use weight locks on all bars.

Local Motion is not responsible for any lost or stolen belongings.

All equipment problems should be reported to the front desk employee.

Report any injuries immediately to a nearby employee.

Loose articles should not be worn; this can be a hazard to any person when lifting.

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Name:________________________________

Age:___________

Sex: M F

PAR-Q & YOU(A Questionnaire for People Aged 15 to 69)

If you are planning to become much more physically active than you are now, start by answering the seven questions in the box below. If you are between the ages of 15 and 69, the PAR-Q will tell you if you should check with your doctor before you start. If you are over 69 years of age, and you are not used to being very active, check with your doctor.

Common sense is your best guide when you answer these questions. Please read the questions carefully and answer each one honestly: Check YES or NO.

YES NO

1. Has your doctor ever said that you have a heart condition and that you should only do physical activity recommended by a doctor?

2. In the past month, have you had chest pain when you were not doing physical activity?

3. Do you lose your balance because of dizziness or do you ever lose consciousness?

4. Do you have a bone or joint problem that could be made worse by a change in your physical activity?

5. Is your doctor currently prescribing drugs (for example, water pills) for your blood pressure or heart condition?

6. Do you know of any other reason why you should not do physical activity?

Signature:_________________________Witness:_______________________Date:_____________

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If answered yes to one or more of the questions talk with your doctor BEFORE your start becoming much more physically active or BEFORE you have a fitness appraisal. Tell your doctor about the PAR-Q and which questions you answered YES.

If answered NO honestly to all PAR-Q questions, you can be reasonably sure that you can:

Start becoming much more physically active—begin slowly and build up gradually=safety

Take part in a fitness appraisal

AHA-ACSM Preparticipation Screening QuestionnaireAssess Your Health Needs by Marketing All True Statements

History

Check if you have had:

Heart attack Heart surgery Cardiac catheterization Coronary angioplasty Pacemaker/implantable cardiac Defibrillator/rhythm disturbance Heart valve disease Heart failure Heart transplantation Congenital heart disease

Other health issues

Diabetes Asthma or other lung disease Burning or cramping sensation in lower legs when walking short distance Musculoskeletal problems that limit physical activity Concerns about the safety of exercise Prescription medications Pregnant

Symptoms

Experience chest discomfort with exertion Experience unreasonable breathlessness Experience dizziness, fainting, or blackouts Taking heart medications

Cardiovascular risk factors

Man older than 45 years Woman older than 55 years or you have a hysterectomy or post menopausal Smoke or quit smoking within the previous 6 months Blood pressure is greater than 140 over 90 mmHg

Don’t know blood pressure Take blood pressure medication Blood cholesterol level is greater than 200 mg/dl Don’t know your cholesterol level Have a blood relative that had a heart attack before age 55 (father/brother) or 65 (mother/sister)

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If you marked any of the statements to the left (History section) be sure to see your healthcare provider before starting any exercise. You may need to use a facility with a medically qualified staff.

Diabetic or take medication to control blood sugar Physically inactive (less than 30 minutes of physical activity on less than 3 days a week) More than 20lbs overweight

None of the above is true

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If you marked 2 or more of the statements in the cardiovascular risk factors section, you should consult your health-care provider before engaging in exercise. You may benefit by using a facility with a professionally qualified exercise staff to guide your exercise program.

You should be able to exercise safely without consulting your health-care provider in almost any facility that meets your exercise programs needs.

Medical History Questionnaire

Personal Information

Today’s Date _______________ Please print your name_______________________

How old are you?_________ Sex M F

Please circle the highest grade in school you have completed:

Elementary 1 2 3 4 5 6 7 8

High School 9 10 11 12

College/ Postgrad 13 14 15 16 17 18 19 20+

What is your marital status? Single; Married; Widowed; Divorced/Separated

Race or ethnic background:

White, not of Hispanic origin American Indian/ Alaskan native Asian

Black, not of Hispanic origin Pacific Islander Hispanic

What is your job or occupation? Check the one that applies to the greatest percentage of your time?

Health professional Disabled, unable to work Service

Manager, educator, professional Operator, fabricator, laborer Unemployed

Skilled crafts Homemaker Students

Technical, sales, support Retired Other

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Symptoms or Signs Suggestive of Disease

Place a check in the box if your answer is “yes.”

1. Have you experienced unusual pain or discomfort in your chest, neck jaw, arms, or other areas that may be due to heart problems?

5. Do you suffer from swelling of the ankles ( ankle edema)?

2. Have you experienced unusual fatigue or shortness of breath at rest, during usual activities, or during mild-to moderate exercise (e.g., climbing stairs carrying groceries, brisk walking, cycling)?

6. Have you experienced an unusual and rapid throbbing or fluttering of the heart?

3. Have you had any problems with dizziness or fainting?

7. Have you experienced severe pain in your leg muscles during walking?

4. When you stand up, or sometimes during the night while you are sleeping, do you have difficulty breathing?

8. Has a doctor told you that you have a heart murmur?

Chronic Disease Risk Factors

Place a check in the box if you answer is “yes.”

9. Are you a male over age 45 years, or a female over age 55 years, or a female who has experienced premature menopause and is not on estrogen replacement therapy?

15. Are you physically inactive and sedentary (little physical activity on the job or during leisure time)?

10. Has your father or brother had a heart 16. During the past year, would you say that

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attack or died suddenly of heart disease before age 55 years; has your mother or sister experienced these heart problems before age 65 years?

you experienced enough stress, strain, and pressure to have a significant effect on your health?

11. Are you a current cigarette smoker?

17. Do you eat foods nearly every day that are high in fat and cholesterol such as fatty meats, cheese, fried foods, butter, whole milk, or eggs?

12. Has a doctor told you that you have high blood pressure (more than 140/90 mm Hg), or are you on medication to control your blood pressure?

18. Do you tend to avoid foods that are high in fiber such as whole-grain breads and cereals, fresh fruits, or vegetables?

13. Is your total serum cholesterol greater than 240 mg/dl, or has a doctor told you that your cholesterol is at a high-risk level?

19. Do you weigh 30 or more pounds more than you should?

14. Do you have diabetes mellitus?20. Do you average more than two alcoholic drinks each day?

Medical History

21. Please check which of the following conditions you have had or now have. Also check medical conditions in your family (father, mother, brother [s], or sister [s]). Check as many as apply.

Personal Family Medical Condition

Coronary heart disease, heart attack, coronary artery surgery

Angina

High blood pressure

Peripheral vascular disease

Phlebitis or emboli

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Other heart problems (specify:________________________)

Lung cancer

Breast cancer

Prostate cancer

Colorectal cancer (bowel cancer)

Skin cancer

Other cancer (specify:_____________________________)

Stroke

Chronic obstructive pulmonary disease (emphysema)

Pneumonia

Asthma

Bronchitis

Diabetes mellitus

Thyroid problems

Kidney disease

Liver disease (cirrhosis of the liver)

Hepatitis

Gallstones/ gallbladder disease

Osteoporosis

Arthritis

Gout

Anemia (low iron)

Bone fracture

Major injury to foot, leg, knee, hip, or shoulder

Major injury to back or neck

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Stomach/ duodenal ulcer

Rectal growth or bleeding

Cataracts

Glaucoma

Hearing Loss

Depression

High anxiety, phobias

Substance abuse problems (alcohol, other drugs, etc.)

Eating Disorders

Problems with menstruation

Hysterectomy

Sleeping problems

Allergies

Any other health problems (please specify, and include information on any recent illnesses, hospitalizations, or surgical procedure):

22. Please check any of the following medications you currently take regularly. Also give the name of the medication.

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Medication Name of Medication

Heart medicine _______________________________________

Blood pressure medicine

_______________________________________

Blood cholesterol medicine

________________________________________

Hormones ________________________________________

Birth control pills ________________________________________

Medicine for depression ________________________________________

Insulin ________________________________________

Other medicine for diabetes

________________________________________

Arthritis medicine ________________________________________

Medicine for breathing/ lungs

Medicine for anxiety ________________________________________

Thyroid medicine ________________________________________

Medicine for ulcers ________________________________________

Painkiller medicine ________________________________________

Allergy medicine ________________________________________

Other (please specify) ________________________________________

Physical Fitness, Physical Activity/Exercise

23. In general, compared to other persons your age, rate how physically fit you are:

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

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Not at all Somewhat Extremely

Physically Fit Physically fit Physically Fit

24. Outside of your normal work or daily responsibilities, how often do you engage in exercise that at least moderately increases your breathing and heart rate and makes you sweat, for at least 20 minutes (such as brisk walking, cycling, swimming, jogging, aerobic dance, stair climbing, rowing, basketball, racquetball, vigorous yard work).

5 or more times per week 3-4 times per week 1-2 times per week

Less than 1 time per week Seldom or never

25. How much hard physical work is required for your job?

A great deal A moderate amount A little None

26. How long have you exercised or played sports regularly?

I do not exercise regularly

Less than 1 year 1-2 years 2-5 years

5-10 years More than 10 years

Diet

27. On average, how many servings of fruit do you eat per day?

None 1 2 3 4 or more

28. On average, how many servings of vegetables do you eat per day?

None 1-2 3 4 5 or more

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29. On average, how many servings of bread, cereal, rice, or pasta do you eat per day?

None 1-3 4-6 7-9 10 or more

30. When you use grain and cereal products, do you emphasize:

Whole grain, high fiber Mixture of whole grain and refined

Refined, low fiber

31. On average, how many servings of red meat (not lean) do you eat per day?

None 1 2 3 4 or more

32. On average how many servings of fish, poultry, lean meat, cooked dry beans, peanut butter, or nuts do you eat per day?

None 1 2 3 4 or more

33. On average, how many servings of dairy products do you eat per day?

None 1 2 3 4 or more

34. When you use dairy products, do you emphasize:

Regular Low fat Non fat

35. How would you characterize your intake of fats and oils?

High Moderate Low

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Body Weight

36. How tall are you (without shoes) Feet Inches

37. How much do you weigh (minimal clothing and no shoes)? Pounds

38. What is the most you have ever weighed? Pounds

39. Are you now trying to:

Lose weight Gain Weight Stay about the same Not trying to do anything

Psychological Health

40. How have you been feeling in general during the past month?

In excellent spirits In very good spirits In good spirits mostly

I’ve been up and down in spirits lately

In low spirits mostly In very low spirits

41. During the past month, would you say you experienced stress?

A lot of Moderate Relatively little Almost none

42. In the past year, how much effect has stress had on your health?

A lot Some Hardly any or none

43. On average, how many hours of sleep do you get in a 24-hour period?

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Less than 5 5-6.9 7-9 More then 9

Substance Use

44. Have you smoked at least 100 cigarettes in your entire life?

Yes No

45. How would you describe your cigarette smoking habits?

Never smoked

Used to smoke

How many years has it been since you smoked? ______years

Still smoke

How many cigarettes a day do you smoke on average? ______ cigarettes/day

46. How many alcoholic drinks do you consume? (A “drink” is a glass of wine, a wine cooler, a bottle/ can of beer, a shot glass of liquor, or a mixed drink).

Never use alcohol Less than 1 per week 1-6 per week

1 per day 2-3 per day More than 3 per day

Occupational Health

47. Please describe your main job duties.

.

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48. After a day’s work, do you often have pain or stiffness that lasts for more than 3 hours?

All of the time Most of the time Some of the time Rarely or never

49. How often does your work entail repetitive pushing and pulling movements or lifting while bending or twisted, leading to back pain?

All of the time Most of the time Some of the time Rarely or never

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Fitness/Testing Equipment Maintenance Program

Exercise Facility

Floor

Inspected and cleaned daily

Wooden flooring free of splinters, holes, protruding nails, and loose screws

Tile flooring resistant to slipping; no moisture or chalk accumulation

Rubber flooring free of cuts, slits, and large gaps between pieces

Interlocking mats secure and arranged with no protruding tabs

Nonabsorbent carpet free of tears; wear areas protected by throw mats

Area swept and vacuumed or mopped on a regular basis

Flooring glued or fastened down properly

Walls

Wall surfaces cleaned two to three times a week (or more if needed)

Walls in high-activity areas free of protruding appliances, equipment, or wall hangings

Mirrors and shelves securely fixed to walls

Mirrors and windows cleaned regularly (especially in high-activity areas, such as around

drinking fountains and in doorways

Mirrors placed a minimum of 20 inches (51 cm) off the floor in all areas

Mirrors not cracked or distorted (replace immediately if damaged)

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Ceiling

All ceiling fixtures and attachments dusted regularly

Ceiling tile kept clean

Damaged or missing ceiling tile replaced as needed]

Open ceilings with exposed pipes and ducts cleaned as needed

Exercise Equipment

Stretching and Body Weight Exercise Area

Mat area free of weight benches and equipment

Mats and bench upholstery free of cracks and tears

No large gaps between stretching mats

Area swept and disinfected daily

Equipment properly stored after use

Elastic cords secured to base with safety knot and checked for wear

Surfaces that contact skin treated with antifungal and antibacterial agents daily

Nonslip material on the top surface and bottom or base of plyometric boxes

Ceiling height sufficient for overhead exercises (12 feet [3.7 m] minimum) and free of

low-hanging apparatus (beams, popes, lighting, signs, etc.)

Resistance Training Machine Area

Easy access to each station (a minimum of 2 feet [61 cm] between machines; 3 feet [91

cm] is optimal)

Perform exercise repetitions to test machine performance

Area free of loose bolts, screws, cables, and chains

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Securing straps functional

Parts and surfaces properly lubricated and cleaned

Protective padding free of cracks and tears

Surfaces that contact skin treated antifungal and antibacterial agents daily

No protruding screws or parts that need tightening or removal

Belts, chains, and cables aligned with machine parts

No worn parts (frayed cables, loose chains, worn bolts, cracked joints, etc.)

Resistance Training Free Weight Area

Easy access to each bench or area (a minimum of 2 feet [61 cm] between machines; 3

feet [91 cm] is optimal)

Olympic bars properly spaced (3 feet [91 cm]) between ends

All equipment returned after use to avoid obstruction of pathway

Safety equipment (belts, collars, safety bars) used and returned

Protective padding free of cracks and tears

Surfaces that contact skin treated antifungal and antibacterial agents daily

Securing bolts and apparatus parts (collars, curl bars) tightly fastened

Nonslip mats on squat rack floor area

Olympic bars turn properly and are properly lubricated and tightened

Benches, weight racks, standards, and the like secured to the floor or wall

Nonfunctional or broken equipment removed from area or locked out of service

Ceiling sufficient for overhead exercises (12 feet [3.7 m] minimum) and free from low-

hanging apparatus (beams, pipes, lighting, signs, etc.)

Olympic Lifting Platform Area

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Olympic bars properly spaced (3 feet [91 cm]) between ends

All equipment returned after use to avoid obstruction of lifting area

Olympic bars rotate properly and are properly lubricated and tightened

Collars functioning

Sufficient chalk available

Wrist straps, belts, and knee wraps available, functioning, and stored properly

Benches, chairs, boxes kept at a distance from lifting area

No gaps, cuts, slits, splinters in mat

Area properly swept and mopped to remove splinters and chalk

Ceiling sufficient for overhead exercises (12 feet [3.7 m] minimum) and free from low-

hanging apparatus (beams, pipes, lighting, signs, etc.)

Aerobic Exercise Area

Easy access to each bench or area (a minimum of 2 feet [61 cm] between machines; 3

feet [91 cm] is optimal)

Bolts and screws tight

Functioning parts easily adjustable

Parts and surfaces properly lubricated and cleaned

Foot and body straps secure and not ripped

Measurement devices for tension, time, and rpms properly functioning

Surfaces that contact skin treated antifungal and antibacterial agents daily

Cardio Equipment Preventative Maintenance Checklist

Treadmills

Perform full operational unit test

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Inspect and check all treadmill functions

Inspect all keys, buttons and assembly hardware

Remove motor cover, clean and vacuum interior housing

Inspect and adjust running belt tension and tracking

Inspect and adjust (if applicable) motor drive belt

Inspect, clean and lubricate (if applicable) deck surfaces

Inspect and adjust leveling system

Clean exterior

Cross Trainers

Perform full operational unit test

Inspect all electronic components

Inspect all mechanical parts and hardware

Inspect all bearings, drive, belts and resistance system

Lubricate required pivots and hardware

Clean overall interior and exterior

Stationary Bikes

Perform full operational unit test

Inspect all keys and assembly hardware

Inspect all electronic components

Inspect all bearings, freewheel sprocket, bolts/screws and drive

Inspect, clean and lubricate chains (if applicable)

Inspect seat and seat assembly

Clean overall interior and exterior

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Stairclimbers and Rowing Machines

Perform full operational unit test

Inspect all electronic components

Inspect all mechanical parts and hardware

Inspect all bearings, drive, belts and resistance system

Inspect, clean and lubricate chains (if applicable)

Inspect, clean and maintain seat assembly

Clean overall interior and exterior

Frequency of Maintenance and Cleaning Tasks

Daily

Inspect all flooring for damage or wear

Clean (sweep, vacuum, or map and disinfect) all flooring

Clean and disinfect upholstery

Clean and disinfect drinking fountain

Inspect fixed equipment’s connection with floor

Clean and disinfect equipment surfaces that contact the skin

Clean mirrors and windows

Inspect mirrors for damage

Inspect all equipment for damage; wear; loose or protruding belts, screws, cables, or

chains; insecure or nonfunctioning foot and body straps; improper functioning or

improper use of attachments, pins, or other devices

Clean and lubricate moving parts of equipment

Inspect nonslip material and mats for proper placement, damage, and wear

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Remove trash and garbage

Clean light covers, fans, air vents, clocks, and speakers

Ensure that equipment is returned and stored properly after use

Two to Three Times per Week

Clean and lubricate aerobic machines and the guide rods on selectorized resistance

training machines

Once per Week

Clean (dust) ceiling fixtures and attachments

Clean ceiling tile

As Needed

Replace light bulbs

Clean walls

Replace damaged or missing ceiling tiles

Clean open ceilings with exposed pipes or ducts

Remove (or place sign on) broken equipment

Fill chalk boxes

Clean bar knurling

Clean rust from floor, plates, bars, and equipment with a rust-removing solution

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Checklist of Common Maintenance Equipment and

Cleaning Supplies

Place a “ ” next to items in toolbox.

Maintenance Equipment

File

Hammer

Pliers (standard and needle-nose)

Screwdrivers (standard and Phillips)

Allen wrench set

Crescent wrench

Mallet

Carpet knife

Heavy-duty stapler

Nuts, bolts, washers, nails, and screws in various sizes

Heavy-duty glue

Transparent tape

Masking tape

Electrical tape

Duct tape

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Drill and drill bit set

Lubricant spray

Socket set

Vise grips

Place a “ ” next to items in supply closet

Cleaning Supplies

Disinfectant (germicide)

Specialty cleaners (wood, wall surfaces, upholstery, etc.)

Window and mirror cleaner

Lubrication sprays

Spray bottles (4)

Paper towels

Cloth towels and hand rags (12 or more)

Sponges

Broom and dustpan

Small vacuum cleaner

Vacuum cleaner bags

Whisk broom

Mop and bucket

Gum and stain remover (for carpet and upholstery)

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Introduction to Personnel

The staff members of Local Motion are hired to carry out the company’s vision and

mission. They work as a whole, by building faith and trust in one another inside the walls and by

helping each other reach their goals. Once Local Motion has put their trust into the staff’s

certifications they must reach out to the audience, reflecting all that Local Motion is and will

become. As time progresses, evaluations will determine reasonable offerings and wages for all

effective understanding and performances given to their clients. This section will focus on a few

management and staff positions, which will include salaries and a description of their job area.

Staff rules, procedures, and issues will also be addressed in the following.

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Management/Staff Description & Annual Average

Salaries

Fitness Director

Salary = $56,000

The fitness director interacts and communicates with the following employees of Local Motion:

Group Exercise Manager

Personal Training Manager

Nutritionist

Operations Manager

Responsibilities:

Capture new clients

Maintain and keep current clients

Communicates with the Owner/General Manger to view past, present, and future

activities of the club internally and externally

Oversees training regime of the facility to make sure there is success and happiness with

the results

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At times hold training sessions with clients when necessary

Attend any industries that may aid in club growth, such as new equipment freshly put on

the market (select appropriate equipment for purchase)

Maintain fitness equipment

Hold orientations for all new incoming members

Fitness assessments

Workout motivation programs

Hire, train, and manage the fitness staff

Coordinate group training programs and personal training programs

The fitness manager makes sure the club is running as planned and that everything is

organized according to the general manager. When the general manager is off site the fitness

manager must fill his shoes and run things as if he or she would do. Being in touch and

having great communication with the club members is a must. This helps gain insight into

the members’ needs and desires. Always be prepared to solve any issues with clients or staff.

Finally, be up-to-date on your own certification and staff certifications for required training

programs.

Operations Manager

Salary = $45,000

The operations manager interacts and communicates with the following employees:

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Maintenance

Housekeeping

Webmaster

Club Accountant

Child Care

Admissions & Receptionist

Responsibilities:

Manage functions of the operations below them

Direct and coordinate employees tasks to make sure they are running successfully

Keep proper management utensils used by the people below you

Work with club accountant to budget club expenses and financial performance

Operations manager must plan, design, and operate all operation employees below them. They

must manage the materials needed and control inventory. Also, they must set schedule for all

work to be done such as maintenance and when child care classes should be held.

Nutritionist

Salary = $52,000

Responsibilities:

Provides diet assessments

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Hold nutritional counseling

Evaluate clients eating habits

Find specific diets for clients

Educate groups by teaching how to improve eating habits and manage diet needs

Reinforce clients while provide motivation and suggestions to overcome any challenges

in their new nutritional lifestyle change

Local Motion nutritionists are here to serve our company with motivation and

satisfaction. They look to improve the health of the clients; they must work hand in hand

with the trainers to help the clients work to their main goal of whatever that may be.

Personal Training Manager

Salary = $49,000

Responsibilities:

Hiring

Training

Motivating

Directing & evaluating the personal training team

Assisting in annual budget

Keeping up-to-date on all club services/program/products/competitors

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Local Motion’s Personal Training Manager will ensure that the personal training department

attains or surpass the clubs’ goals relating to personal training revenue and fitness cost of

operations while providing the highest level of customer service.

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Staff Rules & Procedures

1. Maintenance of professional certifications

2. Maintenance of standard first aid certification, CPR, and AED

3. Review of emergency response procedures

a. Rudimentary first aid procedures annually

b. Common training facility injuries and their prevention

c. Building evacuation plan

4. Knowledge and understanding of program policies and procedures

a. Review of room capacity and safe supervision ratios

b. Review of preparticipation screening and clearance procedure

c. Review of personal and professional liability, negligence, and insurance coverage

issues

5. Knowledge and understanding of governing body rules and regulations

a. Review of general knowledge of regulations

b. Review of rules specific to administering the strength and conditioning program

6. Knowledge and understanding of cleaning and maintenance issues and needs

7. Knowledge and understanding of program philosophy and instruction methods

a. Technique and drill instruction

b. Body composition guidelines and nutritional consultation

c. Motivational issues

-Pushing members beyond physical limits

-Members who overtrain

-Members who refuse to follow program recommendations

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Staffing Issues

Sexual harassment in the fitness area

o Between coworkers

o Between clients and employees

Recruiting and hiring the best individuals to represent your facility

Learning one another’s names

Lack of training affects member retention

Keep staff satisfied (reward them when something is done to greatest capability)

Employee turn-over (more education and higher certifications = $$$)

Continuing education

Keeping quality employees

Connection between coworkers

Balancing business and personal demands

Employees must follow business vision and mission and reflect it upon members and

clients

Employment burnout (workplace needs to be fun and enjoyable)

Focus on members first, not employee first

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Give-a-ways to the top employee at the end of the week or month can motivate all

coworkers

Set expectations of the employees

Equip employees with education for growth

Encourage employees to gain fuel for their fire

Evaluate employee performance regularly

Happy members/clients with happy employees = more profits

Meetings need to be memorable

Job descriptions must be made clear to the employee

Canceling classes

Encourage employees to be creative

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Facility Insurance

Many facilities possess the chances for individuals to have an accident or even injuries,

along with environmental factors that may damage the facility. So it is a must for a facility to

have whatever type of insurance needed to protect them and their employees from any liability

suits. There are seven different types of insurance categories and below they are broken-down

and explained.

Property Insurance – primary means to protect the facility from accidental losses

resulting from damage or destruction.

o Building protection

o Business and equipment contents contained within the designated buildings (3

levels)

I. Basic – protects against fire, weather-related damage, and vandalism

II. Extended Coverage – Same as basic, but also ice, water, and smoke

damage

III. Special Form – protects against any losses, besides ones expelled from

coverage

General Liability – protection against financial losses due to the carelessness of the

owner and staff members.

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o Third-party Insurance

I. Insurance company protects the owner from suits by a third party

II. Investing and negotiating private settlements

III. Covers the defense of lawsuits brought against the owner (judgment

payment usually $500,000 - $1million

Umbrella Liability – protects the business in catastrophic events where liability can

exceed the lines of the general liability insurance.

o May increase coverage in other key areas: auto liability, workers’ compensation,

and employer liability

o Provide broader coverage compared to other policies

Event Liability – protects business from any accidents that may occur from any events

provided by the company.

Automobile Liability – protects and covers liability on vehicle accidents

o Club representatives should meet and discuss proper coverage at the best rate with

insurance agent

Workers’ Compensation – coverage for work – related accidents, diseases, and

disabilities, while require employers to provide compensation for covered injuries

without regard to fault (each states’ coverage varies).

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o Two requirements that employees must satisfy before recovering worker’s

compensation benefits

I. Proof that they were employed by the business

II. Injury must have happened in the course of employment

o Benefits of lost wages replaced

medical expenses

disability income

death benefits

rehab services

Independent Contractor Liability – protection against negligent acts from independent

contractors (aerobics instructors, sports instructors, personal trainers) while working on

the property of the club. Self-employed must supply their own coverage.

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Financial Section Introduction

Local Motion’s mission is to promote community health and well-being through fun,

progressive, and memorable exercise experiences and activities for individuals from all

demographics. We look to promote a positive outlook on oneself, with a gain in confidence and

self-esteem.

Local Motion Fitness seeks to build our facility on a solid rock. To gain this solid

foundation we must be precise and accurate on all choices, especially finances. In this section

we will cover the startup budget costs, projection summary of operating budget, a one year

budget of incomes and expenditures. Last, a breakeven analysis and income projection for three

years will show how we plan on gaining profits so we may be able to build a solid and successful

startup foundation.

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Executive Summary

Here at Local Motion fitness center we focus on every individual’s needs and goals. The

following are our vision, mission, and core values.

Vision: Get On Track to Get Your Body Back

Mission: Local Motion looks to promote community health and well-being

through fun, progressive, and memorable exercise experiences and activities for individuals from

all demographics. We look to promote a positive outlook on oneself, with a gain in confidence

and self-esteem.

Core Values: All employees at Local Motion will serve our community with

Christian standards, while serving with the highest quality, commitment, and consistency.

We offer a fitness area, sports enhancement area, and a group exercise area. In the fitness

area we have a vast amount of cardiovascular machines, upper body machines, lower body

machines, and all the essential free weights. In the sports enhancement area we offer a large turf

area for athletes to do speed and agility work on; along with a large sandpit, two large multi-

racks, and anything else to meet an athlete’s progression to beat their next opponent. In our

group exercise area we have full wall mirrors, spinning bikes, kickboxing bags, and a lot more.

At Local Motion you will find many opportunities to reach your goals. We offer many

classes, such as mommy & me, kickboxing, spinning, yoga, pilates, zumba, and much much

more. We have personal trainers that will either train you individually or as couples, which can

help you and your spouse push each other to their limits. Last, we have certified strength and

conditioning professionals that will train athletes and even school teams to improve whatever

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they are looking to improve (pitching strength, speed/agility, balance/coordination, jump shot,

free throws, kicking distance, etc.). Here at Local Motion we are here to serve you and to help

you with what you want to achieve. We want you as an individual to Get on Track to Bring

Your Body Back.

Within our first year here as any other business we will start off in the negatives. Below

you will find our first year expenses and revenues in the startup chart and following that you will

see our three year break even analysis in graph form

Startup Budget

Description 2011Revenue

Joining Fees $0Membership dues $0Daily Admisions $10,000Total Membership dues $0Personal Training $150,000Athlete Enhancement $75,000Kickboxing $50,000Aerobics $45,000Yoga $20,000Spinning $20,000Body Pump $30,000Mommy & Me $10,000Zumba $8,500Total fitness revenue $408,500Nutrition Classes/Consultations $15,000Special Events $40,000Total Services Revenue $55,000Total Revenue $518,500

ExpensesWages/Salaries $577,000Total Payroll $577,000Career Training $25,550Employee Insurance $180,000Total Payroll and Benefits $205,550Electricity $55,000Water $22,000

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Gas $24,000Total Utilities $101,000Advertising $15,000Promotions $8,500Supplies $34,500Total Marketing $58,000Facility Insurance $500,000Equipment Freight $15,000Total Operating Expenses $1,456,550Total Fixed Expenses $0Total Expenses $1,457Net Income -$938,050

Local Motion3 Year Breakeven Analysis

Description 2011 2012 2013Revenue

Total Membership dues $170,266 $245,978 $505,780Total fitness revenue $408,500 $596,500 $910,000Total Services Revenue $55,000 $77,000 $133,000Total Revenue $633,766 $919,478 $1,548,780

ExpensesTotal Payroll $577,000 $598,000 $603,000Total Payroll and Benefits $205,550 $207,000 $207,500Total Utilities $101,000 $106,000 $101,500Total Marketing $58,000 $65,000 $67,000Facility Insurance $500,000 $525,000 $550,000Equipment Freight $15,000 $12,500 $3,000Total Operating Expenses $1,456,550 $1,513,500 $1,529,000Total Fixed Expenses $321,249 $32,500 $5,700Total Expenses $1,777,799 $1,546,000 $1,534,700Net Income -$1,144,033 -$626,522 $14,080

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References

Websites

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Periodicals

Comparative Pricing, Designing, Program Development. (Feb 23-May 31 2009)

Annual Membership, Personal Training. YMCA, Spring Sessions p. 3, 8

Textbooks

Tharrett, Stephen J., MS ACSM; McInnis, Kyle J., ScD, FACSM; Peterson, James A., PhD, FACSM (2007). ACSM’S Healthe/Fitness Facility Standards and Guidelines ACSM (3rd Ed.) Human Kinetics

Grantham, William C., Patton, Robert W., York, Tracy D., Winick, Mitchel L. (1998), Bates,

Michael (Ed). (2008). Health Fitness Management (2nd ed.). Illinois: Human Kinetics.

Baechle, Thomas R. EdD; CSCS, *D; NSCA-CPT,*D, Earle, Roger W., MA; CSCS, *D; NSCA-CPT,

*D. (Eds.). (2008). Essentials of Strength Training and Conditioning / National Strength and

Conditioning Association. Illinois: Human Kinetics.

Nieman, David C. (2007). Exercise Testing and Prescription: A Health Related Approach (6th ed.). New

York: MrGraw-Hill.

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Tharrett, Stephen J., MS ACSM; McInnis, Kyle J., ScD, FACSM; Peterson, James A., PhD, FACSM (2007). ACSM’S Healthe/Fitness Facility Standards and Guidelines ACSM (3rd Ed.) Human Kinetics

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