Local Mobile Marketing
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18-Sep-2014 -
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Transcript of Local Mobile Marketing
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Presented byPresented byLocal Mobile MarketingLocal Mobile Marketing
505-352-4437505-352-4437NewLocalMobileMarketing.comNewLocalMobileMarketing.cominfo@NewLocalMobileMarketing.com
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I have been in Internet Marketing since 2003 On the cutting-edge of New Technology LOCAL MOBILE MARKETING EXPERT “I help local businesses get more customers by
helping them with their Mobile Marketing.”
INTRODUCTIONINTRODUCTION
Who Am I and Why Should You Listen Who Am I and Why Should You Listen To Me?To Me?
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Why Mobile Marketing is one of the best ways to generate new clients
How Mobile Websites fit into your online presence How the mobile habits of local consumers can
affect your findability This is a NO TECHIE ZONE
WHAT YOU WILL LEARN TODAYWHAT YOU WILL LEARN TODAY
Mobile MarketingMobile Marketing
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Cell phones, Smartphones, iPads, Gaming Devices, eBook readers (Nook, Kindle)
Mobile devices are everywhere. Mobile phones are here to stay.
WHAT ARE MOBILE DEVICES?WHAT ARE MOBILE DEVICES?
Pocket-Sized Computing DevicesPocket-Sized Computing Devices
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The result of all this new The result of all this new technology? technology?
Mobile Marketing! Mobile Marketing!
MOBILE MARKETINGMOBILE MARKETING
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Stop marketing the shotgun way.
Laser target your marketing instead with Mobile Marketing!
MOBILE MARKETINGMOBILE MARKETING
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“a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through
any mobile device or network.”
WHAT IS MOBILE WHAT IS MOBILE MARKETING?MARKETING?
According to the Mobile Marketing Association, mobile marketing is:
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Communicating with consumers using mobile devices.
Not a one-way message, not pushing information.
Consumers invited to opt-in, giving permission for communication.
Providing value to consumers.
WHAT IS MOBILE WHAT IS MOBILE MARKETING?MARKETING?
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NO SPAM ZoneNO SPAM Zone
NO unwanted NO unwanted messages messages
WHAT IS MOBILE WHAT IS MOBILE MARKETING?MARKETING?
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Very Targeted Marketing Push Marketing A New Tool for Your
Marketing Tool Belt
WHAT IS MOBILE WHAT IS MOBILE MARKETING?MARKETING?
The International Telecommunications Union (ITU) has found:
According to the United Nations-run organization, a whopping 6.1 trillion text messages were be sent by the end of 6.1 trillion text messages were be sent by the end of 20102010.. That figure, which has tripled in the past three years, means people around the globe are sending 200,000 text messages every second.
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Most of the cell phone population Most of the cell phone population has purchasing power!has purchasing power!
Population approaching 7 billion
Cell phones approaching 5 billion
Internet users – less than 2 billion
80% of Americans have cell phones
Smartphone usage growing to 50% in 2011
20% of US households are mobile only
WHY MOBILE IS WHY MOBILE IS IMPORTANTIMPORTANT
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About 1.3 billion internet users use email
About 3 billion cell phone users use text messages
By the end of 2010, 6.5 trillion text messages will have been sent
WHY MOBILE IS WHY MOBILE IS IMPORTANTIMPORTANT
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More people of all ages are accessing emails on cell phones
But emails are not always opened Considered spam or trashed
WHY MOBILE IS IMPORTANTWHY MOBILE IS IMPORTANT
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90% 90% of text messages are read within 3 minutes
99% 99% of all text messages are read.
Average redemption rate is 20% 20% regardless of business type
No spam filters.
WHY MOBILE IS WHY MOBILE IS IMPORTANTIMPORTANT
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Text messaging through mobile phones is becoming the preferred way to reach customers.
Global mobile advertising marketing will be over $16 billion by 2011.
WHY MOBILE IS WHY MOBILE IS IMPORTANTIMPORTANT
Clearly, if your business isn’t on the mobile web, you are losing clients and,
more significantly, those clients are likely to go to your competitors!
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The mobile marketing The mobile marketing potential is potential is
ENORMOUS!ENORMOUS!
You CANNOT afford to ignore this You CANNOT afford to ignore this trend!!trend!!
THE BOTTOM LINETHE BOTTOM LINE
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First came Print Then came Recordings
… Cinema … Radio … TV
Then came the Then came the InternetInternet
MOBILE – THE 7TH MASS MOBILE – THE 7TH MASS MEDIAMEDIA
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Now we have MOBILE - the 7th Mass Media.
What is Mass Media? Media that touches the greater masses.
MOBILE – THE 7TH MASS MOBILE – THE 7TH MASS MEDIAMEDIA
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With Mobile, you can do everything the other 6 media do.
Read newspapers Watch movies Listen to music Listen to radio Watch TV Surf the Web
MOBILE – THE 7TH MASS MOBILE – THE 7TH MASS MEDIAMEDIA
What’s so special about the Mobile Industry?What’s so special about the Mobile Industry?
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Only media that is truly Personal Consumer can be identified individually Always on – 24/7 Constantly with the owner Has built-in payment mechanisms All can be done at moment of Intense
Impulse!
MOBILE – THE 7TH MASS MOBILE – THE 7TH MASS MEDIAMEDIA
Benefits the other 6 Mass Media Benefits the other 6 Mass Media don’t have:don’t have:
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Mobile is the newest Mass Media with the potential to become
the most influential most influential mass media of all time!
MOBILE – THE 7TH MASS MOBILE – THE 7TH MASS MEDIAMEDIA
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Very effective and affordable Provides constant access to clients Can target specific clients Trackable Results can be quick
FEATURESFEATURES OF MOBILE OF MOBILE MARKETINGMARKETING
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“It’s clear that businesses that don’t embrace mobile phone technology in the coming year will be left behind, much as those businesses who sat on the sidelines in the early days of digital or social media are now playing catch up.”
THE FUTURE...THE FUTURE...
According to Advertising According to Advertising AgeAge,
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If your listings aren’t on the mobile web, you are losing clients losing clients
and, more significantly, those clients are going to your competitors!
WARNINGWARNING!!
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Retail – benefits the most from mobile marketing
Some others include: Travel Real Estate Food and Beverage Consumer Electronics Apparel and Accessories … and many more
WHO NEEDS MOBILE WHO NEEDS MOBILE MARKETING?MARKETING?
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A niche whose target population doesn’t use mobile phones
Small business who cannot afford a loss from marketing experimentation (use a mobile marketing expert to minimize losses)
Business owner who ignores important trends.
WHO DOESN’T NEED MOBILE WHO DOESN’T NEED MOBILE MARKETING?MARKETING?
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Limited only by your imagination Price reduction on listings New listings for targeted clients Cross promote with Mortgage
Lenders Resource page for preferred
vendors Open house announcement Events … and more!
HOW TO USE MOBILE HOW TO USE MOBILE MARKETINGMARKETING
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Mobile phone use related to Mobile phone use related to buying activities increased in buying activities increased in 2010, especially 4Q 2010.2010, especially 4Q 2010.
Check for coupons and salesCheck for coupons and sales Shared deals with friendsShared deals with friends Comparison shopped for best Comparison shopped for best
pricespricesBuyers usedBuyers used
mobile phones to shop!mobile phones to shop!$$$$$$$$$$$$$$$$$$$$$$
SHOW ME THE MONEY!SHOW ME THE MONEY!
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People use mobile phones to search every day Mobile friendly websites load faster Business info is clearly visible – focus on
important information (phone #, address …) Travelers search with their mobile phones Market differently with 2 different website
formats Higher search engine rankings from 2 websites
MOBILE FRIENDLY WEBSITES – WHY YOU NEED MOBILE FRIENDLY WEBSITES – WHY YOU NEED ONE!ONE!
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NON-MOBILE FRIENDLY NON-MOBILE FRIENDLY WEBSITESWEBSITES
.com on PC.com on PC .com on mobile.com on mobile Requires horizontal scrolling on mobile Likely to miss important information Frustrating!
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Easy to navigate Information clear Pertinent links Minimum graphics
MOBILE FRIENDLY WEBSITESMOBILE FRIENDLY WEBSITES
website on mobile screenwebsite on mobile screen
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“Donate Now” button and link
“Directions” link “Hours & Admission” link “Contact” link Link to main website Links to current events
and exhibits
MOBILE MOBILE FRIENDLYFRIENDLY WEBSITE WEBSITE EXAMPLEEXAMPLETulsa Zoo website Tulsa Zoo website features:features:
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In planning a mobile marketing campaign, you will send consumers to your website.
If your website is not mobile friendly, consumers will not have a good experience and will leave your site
Less than 1% of .com, .net & .org sites are mobile friendly
99% chance your website is not mobile friendly.
MOBILE FRIENDLY WEBSITESMOBILE FRIENDLY WEBSITES
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There are many mobile marketing tools you can use to get your message out.
Select some and craft your messages to fit the tools.
Mobile Marketing Tools include:Mobile Marketing Tools include: Text Messaging (SMS) – Short Message Service Most cell phones can send text messages Limited to 160 characters Almost 100% open rates Texting is universal – it works on all mobile phones
MOBILE MARKETING TOOLSMOBILE MARKETING TOOLS
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Multimedia Messaging Service Multimedia Messaging Service (MMS)(MMS)
Can send audio, video and pictures
Mobile E-mailMobile E-mail Great way to get a message out
Mobile Internet SitesMobile Internet Sites Mobile friendly website for your business
MOBILE MARKETING TOOLSMOBILE MARKETING TOOLS
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Mobile ApplicationsMobile Applications Computer programs installed on mobile phones Provide capabilities for doing things (shop, checking
acct balance) Can advertise on mobile apps
Interactive Voice Response (IVR)Interactive Voice Response (IVR) Make and receive voice calls without live person on
your end
MOBILE MARKETING TOOLSMOBILE MARKETING TOOLS
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Mobile Social MediaMobile Social Media Easy to participate in social media
conversations Incorporate ad messages into
conversations
Mobile AdvertisingMobile Advertising Advertise to broader base using ads placed in apps,
on websites Google bought AdMob – Mobile advertising is very
important!
MOBILE MARKETING TOOLSMOBILE MARKETING TOOLS
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Mobile CommerceMobile Commerce Smartphones are like digital wallets, using
bar code scanners and mobile point of sale systems to make purchases
Proximity MarketingProximity Marketing Send geo-specific marketing messages You need to do local internet marketing
for your mobile website
MOBILE MARKETING TOOLSMOBILE MARKETING TOOLS
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Mobile-enabled Traditional MediaMobile-enabled Traditional Media Use traditional marketing media to invite
consumers to opt-in to your list (print ads, TV ads … )
QR CodesQR Codes 2D barcode that can be scanned digitally to
direct consumers to websites or marketing messages
MOBILE MARKETING TOOLSMOBILE MARKETING TOOLS
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Quick Response Code – 2D digital barcode Scan with reader on smart phone camera Store extensive data which is read
digitally Created with help of mobile marketing
consultant
QR CODEQR CODE
QR CodeQR Code
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Works as pull advertising rather than push advertising
Provides links to web pages, coupons, opt-in invites, sales events
e.g. Scan code on sign at Target and get instant coupon delivered to phone
e.g. Scan QR code on Coke can and it downloads the Coke ringtone
e.g. Calvin Klein replaced a billboard with a giant QR code.
QR CODEQR CODE
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Place on print advertising, business cards, t-shirts, billboards, posters, websites, etc.
Can be created with help of mobile marketing consultant.
QR CODEQR CODE
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Create a Mobile Friendly WebsiteCreate a Mobile Friendly Website 30% of phones are smartphones which can access websites Smartphone usage expected to surpass 50% in 2011
Start a Text Message Marketing ProgramStart a Text Message Marketing Program Majority of mobile phones can receive text messages Direct, personal and cost-effective marketing strategy
Start marketing with your own QR CodesStart marketing with your own QR Codes
START NOW!!START NOW!!
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Mobile – newest mass media Mobile phone use growing at rapid pace,
smartphone sales growing! Mobile – great marketing potential for businesses Mobile is here where will you be?
It’s time to incorporate mobile into your overall marketing campaigns.
SUMMARYSUMMARY
Are you ready for the MOBILE EXPLOSION?!!
Go Mobile Now!!
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THANKS! THANKS! TILL NEXT TIME!TILL NEXT TIME!
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Local Mobile MarketingLocal Mobile MarketingLocal Mobile Marketing will be happy to
discuss your mobile marketing needs with you and implement the appropriate strategies for an optimized mobile
presence.
Local Mobile MarketingSheriece Strickland
(505) 352-4437