Local Marketing Lead Generation
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Transcript of Local Marketing Lead Generation
Local Marketing Lead Generation
Most local business owners realize the potential of marketing online or at least to some degree.
But they are sick of being sold SEO services and being promised the world.
The fact is local business owners are JADED:
They have been ripped off at least once, and their guard is up the second you tell them
what you do
To them you are just another “snake-oil pusher”
They get calls trying to sell them SEO
“HOW YOU CAN STAND OUT”
1. Sell them what they want…. RESULTS!!
Sell them Phone Leads
Sell them on Cost Per Appointment
Sell them in a % of revenue
Or lease the site for a monthly fee
2. Phone leads that turns into the APPOINTMENTS, if local business owners know you
make money when they make money, it’s SO EASY TO SELL!
Own the assets that produce results for local clients
3. Phone leads that make them PARTNER
1st Lead Generation Gig: Pitch Sample
“Let’s do a test.. I will setup a site, and send traffic to via Adwords. (I proceeded to tell him
how Adwords worked.) It will cost $1,500 to setup the website and we should give our test
a $4,500 dollar Adwords budget. I’m willing to put my money where my mouth is, I won’t
charge you to setup the Adwords account or to manage it. I’m convince this is going to be
successful just give me 5% of any sales that come in.”
Client Reaction?
Ok, when can we get started? As simple as that..
4. How does this service works?
1) Customer searched online for a local contractor that
2) Leads them to tracking number that you locally listed on the web
3) When Customer calls it will be directed to the contractors no.
4) and 5% of the sales lead will be rewarded to you by the contractors
Note: Tracking is the key, and for local business Most Sales/apts happen on the phone.
http://www.twilio.com/docs/howto
5. Make an agreement of percents of sale.
This AGREEMENT is made by and between you and client it is agreed the minimum
commission is 5 percent of the asking price stated above paid immediately upon the sale
or lease of the sales.
Note: You need to target a highly populated city or you’re going to be wasting your time