Experience of Local Identity products in Kainuu Area (Finland) / Pirjo Heikkinen, LAG Living KainuuSivu 1 20.04.23

Local Identity Products Support Systems in Finland- BOTTLE NECKS in KAINUU

Bottle necks preventing the growth

• Marketing and sales are separated

• -availability of products is difficult

• -lack of marketing

• Minimal co-operation between training, guidance and R&D

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Bottle necks…

• Hard to get the Big Picture: a coordinator needed, and thematical program for food industry in Kainuu

• Lack of research and product development kitchen premises, and readyness to produce test series

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Bottle necks…

• Entrepreneurial spirit, - tradition and abilities are minimal, ”we’re just producing raw materials…”

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Development actions needed

• R&D Kitchen• Defining the needs of

professional kitchen (central)

• Activities to boost the birth of enterprises, and creating environments for R&D

• Finding those interested in entrepreneurship, tayloring the training

• Get the local public food providers more closely committed to local food

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