LOCAL HARVESTPromoting Sustainable Consumption and Local Food System in Indonesia

• The current food system often ignore the environmental and social aspects, which cause negative impactson biodiversity, ecosystem resilience and human wellbeing

• The growth of ‘middle income’ consumers presents a clear opportunity to promote healthy, local,sustainable food. As Deloitte’s 2015 Indonesian consumer report notes, even consumers with very limitedincomes are now less price sensitive and motivated by factors like quality, trust and taste. Women inparticular are concerned about healthy diets and willing to pay more for organic produce.

• The Indonesian government has adopted regulations to promote more diverse diets (not only rice) andencourage cultivation and consumption of local varieties, respecting traditional knowledge of local andindigenous communities.

Background

• Overall objective: To contribute to economic prosperity and poverty reduction in Indonesia by promoting a switch to sustainable consumption and production of green, healthy, fair and local food by consumer and MSMEs

• Specific objective: A significant shift in consumption patterns towards sustainable and ethically sourced food products in Indonesia is stimulated by increased knowledge and awareness of consumer about the impacts of their food choices; increased capacities of food MSMEs and producers –including women and indigenous people – to penetrate markets; and a favorable policy environment for uptake of SCP practices in the food sector

‘Green’ / LestariLocal varieties, Good Agricultural Practices (including organic farming), pay attention to biodiversity, ecosystem resilience

Local / LokalNot imported, produced in the surrounding areas, include regional identity including community identityor if it is part of the culture and wisdom of the local community

Healthy / SehatFrom natural product, no chemical/artificial preservatives, hygienic, nutritious

Fair / AdilFair price both for producer and consumer, accessible, respecting human rights

Our Campaign Logo

“ Wise food pathways for the Archipelago”

Key activities :

1. Develop and disseminate information and educational materials on SCP to relevant stakeholders and public

2. Engage trendsetters/ influencers to deliver messages on SCP in public education and outreach activities

3. Engaged consumers through off line (marketing & educational events) and online medium including through

and print media

Outcome 1Increased consumer awareness, activism and demand for ethically and sustainably produced local food products

Key Activities:

1. Capacity building to producers on standards and Participatory Guarantee System (PGS)

2. Facilitate access to finance for producers and SMEs

3. Engage retailers and industry buyers for market linkages

4. Conduct a Lifecycle assessment for key products (rice, sago, salt, coffee, forest honey, coconut oil, palm

sugar)

Outcome 2:Increased number of producers and MSMEs applying sustainable practices

Key Activities:

1. Establish and/or strengthen national and local multi-stakeholder platforms on sustainable food consumption and

production

2. Engage national and local governments to support sustainable production and consumption initiatives including

promoting recognition of Participatory Guarantee System and standards

3. Working with government for increased awareness about and adoption of government standards for eco-products

Outcome 3:Government and stakeholders support the initiatives to promote SCP of green, healthy, fair and local food products

Implementation Areas

14 districts & 5 cities in 10 provinces in Indonesia

PRODUCT PROVINCE DISTRICT

Black and red rice, including (Adan Krayan rice)

North and West Kalimantan Malinau, Nunukan, Kapuas Hulu

Palm Sugar Southeast Sulawesi Kendari, Konawe, Kolaka, Buton Utara

Forest Honey West Kalimantan Melawi, Mempawah, Kapuas Hulu, Kubu Raya,Sanggau

Virgin Coconut Oil (VCO) North Sumatera Nias, Nias Barat, Nias Utara, Nias Selatan, GunungSitoli

Coffee South Sulawesi Toraja, Enrekang

Salt Central Java Rembang

Sagoo Riau Kepulauan Meranti

7 Pilot Products