Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 [email protected]...

13
Intellige nt Online Marketing Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 [email protected] http://HipVUE.com Presented by:

Transcript of Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 [email protected]...

Page 1: Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 rjgonzalez@hipvue.com  Presented by:

Intelligent

Online Marketing

Local Digital Advertising for Medical Organizations

Robert [email protected]://HipVUE.com

Presented by:

Page 2: Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 rjgonzalez@hipvue.com  Presented by:

ProblemPractices are not using online effectively

– Often a Stale Online Message– Digital User Interaction is Low– Poor Local Search Visibility– Sporadic Lead Generation– Expensive Cadillac Marketing Programs– Improper Scaling for Practice Model– Old Methods Lost in the Noise

The root cause for these problems rests with thetools chosen for the task at hand.

Page 3: Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 rjgonzalez@hipvue.com  Presented by:

Solution – The Seven Rules

Use online effectively:1) Build a Local Customer Following Online2) Create “Pre-Visit Digital Personal Relationships”3) Be Found when Local “Buyers” Search

1) Before the need2) During the need

4) Leverage Positive Reviews5) Unify the Marketing Message Across Platforms6) Steer Campaigns “By the Numbers”7) Deploy Results-Only Strategy

Page 4: Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 rjgonzalez@hipvue.com  Presented by:

PatientsThe Right Message for the Right Patient

– Unique to Practice / Model• Use existing patient roster as a profiling tool

– Age / Occupation / Interests– Record Key Indicators– Discover Like-Audiences Online

– Commonalities• Patients want;

– A medical professional who cares– To trust you are doing for “them,” and not “you.”

– Triggers• Immediate Need• Preparation• Responsibility

Page 5: Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 rjgonzalez@hipvue.com  Presented by:

Intelligent Website

• Every practice should have a useful site– About & Philosophy– Services / Specialty– Map & Directions– Contact Form

• Appointment Request Form– Patient Testimonials – Mobile Version– Blog or Original Articles

Page 6: Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 rjgonzalez@hipvue.com  Presented by:

Features

Built-in FAQ Staff Features Contact Form Built in SEO Plugin Clear Services Listing Patient Forms Engine Auto Slideshow Posts Shortcode Navigation News & Events Calendar Appointment CSV output Full Color Customization Full Image Customization Google Maps Integration Social Media Connections

Benefits No need to build web site from scratch All site requirements vetted & included Common Platform

Install Theme , Populate & GO Intelligent home page layout Turn-key offer to medical offices. Solves medical industry-specific web site

aesthetic & functional shortfalls Appointment engine builds database. Reduces staff telephone time Increases patient feedback Uncovers hidden needs Uniquely Scalable

IntelligentWebsite

Page 7: Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 rjgonzalez@hipvue.com  Presented by:

Relationships Through Content

Some Segments to Target– Patients gravitate towards trust & experience

• Be unique, and active in discussions;• Compete through local trigger keywords

– Those seeking services upon receiving benefits• Stay top of mind, and have presence in similar markets

– Dissatisfied patients seeking replacement• Compete for Trigger Keywords

– Referrals• Enable easy referrals and testimony review

Page 8: Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 rjgonzalez@hipvue.com  Presented by:

Recommended VehiclesSocial Media

– Facebook Offers the Relationship Opportunity• Near Real Time Interaction• Significant Local Reach Ability

– Requires the Most Attention• Weekly / Daily Updates• Relatable and Meaningful Offers• Some questions require expert advice• Promotional Support

– Content Suggestions• Checkup Reminders• Health Facts• Featured Staff

Page 9: Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 rjgonzalez@hipvue.com  Presented by:

Recommended VehiclesGoogle Places

– Offers the Greatest Local Search Opportunity• Site visitors locate your business profile, which is

matched based on their search text and location• Significant for Local Reach

– Local buyers actively seeking services– Requires

• Write Up & Base Content• Three Video Testimonials• Feedback from Customers

Page 10: Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 rjgonzalez@hipvue.com  Presented by:

Recommended VehiclesPaid Search Engine Optimization

– Target the keywords used by local consumers;• Searching for a new practice• Looking for pain relief or cosmetics• Regular care reminders

– Campaign Goals• Run for one to three months+• Local position page 1, upper page placement• Support Facebook and website• Place visitors into funnel to receive consultation or

related info/products.

Page 11: Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 rjgonzalez@hipvue.com  Presented by:

Working togetherStrategy Summary

– Personal Branding & Relationships– Marketing Vehicles & Requirements– Factors for Differentiating Your Business

• Can deploy in as little as 14 days• Online marketing focus in your industry• Proven methods & tactics

You can personally deploy this strategyin 6 to 8 weeks… however;

HipVUE, Inc. only needs one quick meeting or phone call to get started

HipVUE, Inc. – The Intelligent Solution

Page 12: Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 rjgonzalez@hipvue.com  Presented by:

Turn Key Solutions

CORE PRODUCTS

A. Medical Website $499– Full Configuration – 2 week deployment

B. Medical Website SEO $599– Enhance Content – 2 week deployment

C. Facebook Fan Page & Twitter $399– Profile Optimization– Custom Images

D. Google+ & Places $299– Profile Optimization– Custom Images

E. Triple Play Bundle $997– Receive core products B,C,D Save Over $300

Monthly Management (Optional)

A - Website Maintenance & Support $199B - Social Media Maintenance Once Per Week $199C - Social Media Maintenance Once Per Day

$499Save $99 Get A & B For Only $299Save $200 Get A & C For Only $499Phone/Email Tech Support

Included

HipVUE, Inc. will deploy and steward your marketing campaign with tangible results as the primary goal.

Our competitive rates are sure to please the bottom line.

Base hourly rate is $125 per hour.

Page 13: Local Digital Advertising for Medical Organizations Robert Gonzalez 7863441383 rjgonzalez@hipvue.com  Presented by:

CONTACT US

A Premier Marketing Partner– Robert Gonzalez– HipVUE, Inc.– 2504 NE 41st Ave,

Homestead, FL. 33033– 786-344-1383– [email protected]– http://HipVUE.com