NATHAN HILL-HAIMES FOUNDER / CEO

Semantic Mobile Engagement | Right Message, Right Person, Right Time

PUSH engagement is not intelligent andoften annoying...

“i love playing Ziggurat but i always forget i have it on my phone on my bus commute”

“i listen to tunein radio and doze off to sleep... I uninstalled because they annoy me with push at work?”

Mobile advertisingis terribly irrelevant

“why am i getting Tide ads on DrawSomething? my wife does the grocery shopping”

“why are my mobile display ads performing reallybadly in comparison to my online display ads?

“i am a mum aged 40 i have no interest and will neverhave any interest in Call of Duty so why does it keeps

coming up on my phone?”

Team

Chief Scientist

Mark TuttleCEO

Nath Hill-Haimes

Founder Managed Comms [PPC Mkting] Exited $15mFounder Infinicom [PPC Mkting]Exited $24m

Duke; Harvard; Stanford Computer Science; very experienced big data problemsolver

Matt ShultzLead Engineer[consulting]

GIS; noSQL; geospatial software stack developer

Advisor

Paul Austin

Seasoned start-up professionalStrong finance & strategy skillsIntuative & trusted feedback loop

Behavior Graph: deriving intention from time analysis of space

Influence Graph: predicting intention from clustering the behavior graph

Home

Gym

Safeway

Mall

`We understand Intentions. We have built one of the world’s most intelligent behavior platforms.

Openness to recommendations in terms of radius.

User Behavior Graph

Influence Graph

Behavior Graph tracks an user’s travel pattern, interests, and intentions.

Location recommendations based on interest graph.

acceptable radius from user

Sleep

Lunch Time

After Work

We are Loc8te. Right message, right person, right time.

Semantic pushENGAGEPush users to re-engage with the app at the most appropriate time. ad (interstitial) revenues are always shared with developers.

Mobile phones hold the key to unlocking customer intentions because they are always on and never more than a few feet away from the owner.

Two products for timely & relevant engagement

powered by the behavior graph

Semantic PushREWARDpremium rewards pushed to customers at the ideal time to maximize app monetization for developers

We are always ON.Loc8te tracks and analyzes all 1440 minutes in one day. 365 days a year.

Semantic PushENGAGE

Enables developers to maximize engagement, and retarget users, by leveraging time, location & behavior. Increase monetization and reduce PUSH cost by joining the most intelligent mobile PUSH platform.

Reward users for visiting your app. Earn new revenue through profitably arbitraging virtual currency and CPA activity. Incentivize your users when they are most likely to convert.

Semantic PushREWARD

per 1m installs30 push ENGAGE per month4 ads per smartADZ™ wall30 % open85% fill $ 2.85 CPM= $87 210 / month

per 1m installs4 push REWARD per month40 % open smartPUSH2.5 % act on CPA$ 1 CPA= $40 000 / month

Developer Dashboard • reactivation - inactive users/ pushes/ opens• increase engagement - opens/ week• push throttle - how many pushes a week• push conversion - how many pushes opened• location insights - e.g. where is the app most used• message composer• ad wall enable/ disable

24 month contract with United

Sept 2012 March 2013 July 2013

10 000+ active userscollecting over 1m locations a day

Public iOS SDKfree semantic pushENGAGEclosed beta

Target 10 Apps x1m users = 10m installs end of 2013

Rev-Shared: Semantic pushENGAGE launch

2013 Roadmapfrom app engagement to premium pushREWARDS We pay developers to pushENGAGE their users | displace existing push | gain smartADS inventory

Dec 2013

Semantic pushREWARDSlaunch

smartPUSH is the most intelligent offering; better still its FREE!

we are aiming to disrupt the market with the most intelligent product at zero cost creating a huge ad opportunity

Highly Intelligent

Low Intelligence

Profit Center Cost Center

Bottom Up Market Sizing

smartPUSH will turn the cost of PUSH into a profit line. We estimate the average developer will save $900/month.

An average customer will push 30 times per month.

Presenting an opportunity to sell 30 ad units containing 4 banners at eCPM $2.85

Using an ad exchange we can fill these ad slots at 85%

Market sees 30% push notification open rate.

This represents $87,210/month of revenue per 1m users we recruit.

Top Down Market Sizing

250m Smartphone Users in USA ( IDC )

Average User has 15 Apps on their Device ( Flurry )

On average app developers send 7 PUSH message per wk (Quora)

68% of apps are push enabled ( UrbanAirship )

66% users enable push notification ( HeyCrowd )

eCPM  of  $2.85  =  $1.75Bn/annum  TAM

$0

$37,500,000

$75,000,000

$112,500,000

$150,000,000

2013 2014 2015 2016

smartPUSH Reward smartPUSH engage Total Revenue

Business Model Revenue Projections

What we’ve built...

this has been builtwith $200,000 ofthe founder’s money.

Deal $750,000 convertible loan note

to acquire the next 10m usersto add 2 back end engineers to scale andto add a front end engineerto build version 2 of the dash andto integrate an ad exchange andto cover AWS costs pre-revenue

To arrange a presentation in person, please contact: NATHAN@LOC8TE.NET or call him on 415-248-6842

CONFIDENTIAL | 2013