Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses
-
Upload
total-expert -
Category
Real Estate
-
view
1.377 -
download
0
Transcript of Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses
![Page 1: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/1.jpg)
Total ExpertLoan Officer Mastermind
Generate Endless Buyer LeadsWith Open Houses
![Page 2: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/2.jpg)
What is Possible?
2.5 Meetings per week = 10 Meetings Per Month
= 12 New Referral Partners Per Year
= 96 Additional Closed Loans
![Page 3: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/3.jpg)
Why Open Houses?
Listings = the best buyer leads. Targeted and hyper local. Buyers typically go through open houses
prior to having a lender or agent. The leads are free!
![Page 4: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/4.jpg)
The Open House Conversation
Ask questions when you meet with agents about how they manage open houses
What if you had an email address for every person that walked through your Open Houses last year?
What if we can simplify and automate the follow up process?
![Page 5: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/5.jpg)
Be An Indispensible Partner Give your agents tools to make Open Houses
highly productive Increase brand awareness. Capture 100% of foot traffic. Follow up campaigns.
![Page 6: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/6.jpg)
Open House App NEVER write down another lead.
![Page 7: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/7.jpg)
“Force” Registration
Capture 100% of foot traffic.
Security is the concern for the homeowner.
Make it easy and accessible.
![Page 8: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/8.jpg)
Promote the Open House
Don’t depend on the yard sign. Drive additional traffic by promoting your open
house online. Focus on advanced targeting to attract the
right buyers. Diversify your techniques -- Facebook, Zillow
Trulia, Realtor.com App, etc
![Page 9: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/9.jpg)
Provide Marketing Pieces
Create something memorable.
Give it shelf life. Co-Branded to
increase Lender awareness.
![Page 10: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/10.jpg)
Follow Up Email Campaign
Create a follow up campaign specifically designed to engage your open house leads.
Co-brand your campaign to increase lender exposure.
![Page 11: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/11.jpg)
Convert On Follow Up
Everyone should receive an email within 24 Hours
Deliver a lasting impression – use imagery. Follow up again the next week. Track responses and adjust your campaigns
based on client response.
![Page 12: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/12.jpg)
Make it Scale
Reproduce with each of your Power Realtors. Create a repeatable process.
Schedule Appointments with Realtors. Shoot for three meetings a week. Showcase your results.
![Page 13: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/13.jpg)
Create A “Hot List”
Reach our with a personal phone call.
![Page 14: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/14.jpg)
Take Aways
Prep your dialogue. Give your Partners the right tools. “Force” registration. Customize your follow up – Stand out. Develop a scalable process.
![Page 15: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/15.jpg)
How Total Expert Fits
![Page 16: Loan Officer Mastermind: Generate Endless Buyer Leads with Open Houses](https://reader035.fdocuments.in/reader035/viewer/2022070515/587966b61a28ab1e388b7435/html5/thumbnails/16.jpg)
Tools Realtors Love
Open House App. Automate all lead sources into ONE place. Single Property sites. Deploy “Compliant” Co-Marketing through
print, social and search.