Understanding the principal methods and techniques used in marketing and public relationships

Marketing:Why is it important in marketing to understanding your clients and their requirements?

You are aiming your product towards them you must understand their requirements, their aspirations, their interests. Factors such as their hobbies, culture, style, genre and message, using a brief is the best way to not just understand your audience quickly and effectively.Resources such as time and money are all important when it comes to marketing, not understanding your client by miss interpreting you brief might mean that you will lose your clients, a breakdown of communication between you and your client is also a bad move, this might mean that the most major source ofFactual information is also an important factor, if your information turns out to be incorrect then it’s likely thatWhy is understanding the market you are working in important? What techniques and tools could be used to help someone understand their market?

If you know the market yourself then you are more likely to advertise your product effectively, for example if you were to promote something such as internet safety then following factors such as the interests of the market, because of this if you are not interpreting your information towards this market you are less likely for your product / service to go unnoticed. Asking questions such as what does the network think, who should we be aiming our target for, where should we be selling our product and do we understand our audience. Creating a buyer’s personal is important in terms of understanding who is wanting to buy our product and if they can, for example understanding where they live, how much they earn, net worth, relationships and work sector are all important factors in learning about the buyer and their persona.Swot is an example of a technique that you can use, this is because it allows you to learn about the strengths, weaknesses, opportunities and threatsPest (political economic social and economic), is another useful tool to use, it helps you to learn about where to sell and promote your product. Because of pest, you will want to know if your product will be sellable to certain companies around the world, because of this you will want to know if you can legally sell your product in certain companies. Economic factors such as inflation are important, this will mean that you will want to keep in mind how you will want to sell your product, key factors such as currency and price all ultimately affect how to sell your product. Social if growing as a tool to effect everything, including that of companies and products in both a positive and negative way, because of this using …Technology can also mean the be all and end all how you can ensure if you are ahead of the competition, not utilising the latest technologies to promote, create and distribute your product will mean that you will be a step behind your competitors..What is a SWOT analysis? Why are they are they a useful tool?Knowing the strengths of your product will mean that you will know what people think about the positives are about not only your product, but that of your audience, realising the weaknesses can mean that you can improve upon them ensuring that they are removed or improved upon to fix them. opportunities will ensure that you can enter untapped markets, utilising new and improved strategy’s will allow for you to do this more effectively. Threats can show you the other companies and consumers that can-do harm to your products and futureSwot ultimately give you an understanding of the sales environment and the success of your company, for this to work effectively. The company must be open minded for it to work correctly, asking companies and customers about honest feedback can ensure you to improve upon all the

different aspects of swot in the ever-changing work climate.There are also a range of agency’s that can help you commit swot, they are known as benchmarks, thus you and other companies can compare with each other your stats, this works as a target in which you want your company to be at when comparing to companies that might be ahead of you in the market.What is audience profiling? What sort of information might be included in an audience profile?

Audience profiling is so that you can correctly communicate to people who need information on your market, because of this you can correctly give information across to get the best result out of any up and coming products. Audience profiling includes points such as their demo graphic characteristics, this includes factors such as age, gender, socio economic class, income, religion, relationships, race, career, family size, education and marital status. For a business, they might also want to profile their business and those that are also selling with in that market, for example if you were to make a business profile points such as; location, customer size, employees, branches, products, revenue and the age of the business.Once the perfect demographic has been created a buyer personal is usually designed, this is a profile of your ideal / perfect customer, this acts as a character profile, so by creating one, the level of depth that is available is easy to understand to any one due to the lack of variation.Select a magazine and find their audience profile:

Empire magazine has a broad demographic, this is evident by the percentage of male to female ratio that is displayed in the graph, as there is around a 70 to 30% split on the number of males to females who are in the demographic, this carries on to the range age range of people

(Empire magazine graph -

https://www.statista.com/statistics/382240/empire-monthly-reach-by-demographic-uk/)Explain in detail the 4 different elements of the marketing mix.

Marketing mix contains of 4 different points, these being product, price, promotion and place. The features and appearance of goods and services that fit into the product, in this aspect you can look at the size, quality, quality and design of your product, packaging is an important factor; in making your audience want to buy your product, as a result of this you will want to make your product want to stand out from the rest, this might mean that it is more visually pleasing then the other compensators, this may be an important factor if people will want to buy your product of not.Price will determine how much your customers are willing to pay for your product, important factors such as the quality and the demand of your product will influence the end price. Discounts can also be taken into consideration with the price, for example if a super market was to buy a product in bulk then they are likely to receive a discount, because of this they can knock the price of the product down for the customer, such as bogof (buy one get one free). Factors such as digital of physical purchase are also used to drive sales, may this be for microrotations or full purchases.Promotion is how the customers are informed about a product, for example advertising is the most prominent method that is used to achieve this, word of mouth and endorsements are also used as well as direct marketing. (e-mail, leaflets, door knockers)

Place is where the products are made available for the customers, this is the location of where a product is sold, exclusivity is a major factor in this as many products are only sold in one brand or location, this includes the location in the shop. For example, in most supermarkets all products are laid out in a predictable manner to make sure that the products are easy to access, this is for both the employees and the customers. Online sites such as amazon do this to the same extent, this is clear by when you ask for ask for a certain product the suggestions that you receive.

All elements of marketing mix are equally important, for example if you are to buy a premium product you are only likely to buy it from a premium shop, for example if you are wanting to buy a premium laptop such as a MSI laptop, you are likely to have a more pleasant buying experience, the store assistant is likely to ask you what the specs you are looking for, as well as likely to promote the product to you, whereas on the other hand if you are wanting to buy a HP laptop then you will have a basic experience where you will ask for the product and an assistant will acquire one for you followed by the purchase of the product. Apart from the fact that they both have the same uses, the MSI laptop is made of higher quality materials with better specifications and have a higher cost as a result, whereas the HP laptop will have a poor build quality and worse specs, this will be reflected by a lower price.Select a publication, product or audience and explain the range of marketing materials that they use.

Film, Tv, Video games, PrintWhat offline marketing martial do they haveOffline Paid: adverts (tv, posters build boards, radio)Offline free: referrals networking community work publicity and PROnline paid: Search engine optimisation, PPC (YouTube adverts / Facebook banners) corporate site, google adverts, suggested postsOnline free: social media (Facebook, Instagram, YouTube, E-mail)

League of legends is a M.O.B.A widely played by people all over the world. Riot games (Developer and distributor of league of legends) are currently using a wide variety of different methods in order to promote the game, for example they currently have a very strong social media presence on both factebook and twitter with overProvide your own definition of advertising.

The action of communicating the availability a product via. This can be done via the use of old (print) and new media (digital).

What is the purpose of sponsorship? Support your answer with detailed examples.

Sponsorship is an individual / group that is promoted via the use of an event / activity / organisation. Most the time this is done via the use of a fee that is paid to be the sponsor, because of this they will be allowed to be exploited to become promoted. Unlike advertising there is no communication about the product, thus the consumer must research to discover more about the sponsors. The two groups in the sponsorship will also have to have relation in order to make the deal more effective, for example in London 2012 coca cola sponsored theWhat is the purpose of endorsements? Explain a range of different types of endorsements and use examples.

Why could holding an event be a good marketing strategy? What are some of the opportunities and threats of holding an event?

What is merchandising? Use detailed examples to help explain.

Merchandising is the creation of products that are associated with a company / person, this is done in order to promote them

Public Relations:What is the purpose of a press release? What sort of things should a good press release contain?

A press release is usually a review sample for a product that is close to production that is sent off to a publication that might be willing to review it

What is the purpose of an electronic media pack? What sort of things should a good electronic media pack contain?

What is the purpose of a PR briefing? Why should you create one? Explain some of the areas a brief should cover.

What is the purpose of a press conference? Why might you hold one? Use specific examples to help you with your response.

Press conferences allow

Why could hand-outs be useful when managing a PR event?

Handouts allow for a you to be able to target your audience physically and see if they are in

What are some of the advantages of holding an interview instead of a press conference?

Why do people set up film and picture opportunities? Use examples to help our response.

Why are contacts and networking important in marketing and PR? What kinds of contacts could be useful? Provide details of a PR contact from at least one organisation.