ResearchLesson 1

Web Design

A sixth form student is looking at various university websites while they consider their options.

Describe the needs of a typical student viewing these websites:＋ Content

＋ Technical

Lesson Goals

Know the ways in which the needs of an audience may vary

Understand how to identity key features of a website

Be able to analyse a range of contrasting commercial websites

LO1 – Understand a range of contrasting commercial websites

P1 Learners analyse a range of contrasting commercial websites:a) Purposeb) Visitor Needsc) Information Flowd) Featurese) Benefitsf) Content

What do we mean by a commercial website?Think about the key terminology…

Website Research

Any website that is involved in buying, selling or making some kind of profit can be considered a commercial website.

This could include any kind of store or website advertising a product or service.

You must make sure that you choose a contrasting range of websites for your research.

Know varying audience needsAnalyse existing websites

#commercial#website

Commercial SitesKnow varying audience needsAnalyse existing websites

Sort

Home & Garden

Website Analysis

To make judgments on how effective a website is in comparison to others we need to test each site against a set criteria.

We will analyse the following areas: Purpose Visitor Needs Information Flow Features Benefits Content

Know varying audience needsAnalyse existing websites

#commercial#website

Website Analysis

A website can be analysed by using the following criteria:

Know varying audience needsAnalyse existing websites

#commercial#website

Purpose What’s the point of the website? What’s it used for?e.g. Information, E-Commerce, Promotion, Downloads

Visitor Needs What are the requirements of the user?e.g. Get information, purchase products

Information Flow How easy is the website to use?e.g. Site Layout, Page Layout, Navigation

Website Analysis

A website can be analysed by using the following criteria:

Know varying audience needsAnalyse existing websites

#commercial#website

Features What are the key features of the page?e.g. Text, Navigation, Graphics, Background, Rich Media

Benefits What’s the positive aspects of this website existing?e.g. Increase Sales, Available 24/7, Audience Accessibility

Content What pages are included and what information is on them?e.g. Home, About, Downloads, Products, Advertising

Your Task

You must research at least three contrasting commercial websites, choose a range of sites to analyse.

For each website describe: Purpose Visitor Needs Information Flow Features Benefits Content

Know varying audience needsAnalyse existing websites

#commercial#website