Creating Shared Value through Partnerships

June 13, 2012Eva Ros

Objectives

• Explain the concept of partnerships as defined and used in U.S. Government (USG) projects

• Provide examples of MSH and other organizations’ partnerships

“We are witnessing an unparalleled opportunity for innovative, large-scale private sector partnerships to achieve meaningful results in global development.”

– USAID Administrator Raj Shah, June 27, 2011

Outline

• Background information

• Definition of partnerships

• LMG Project’s approach to partnerships

• Lifecycle of partnerships

• Partnership examples

• Q & A

Background information1

1987 UN’s commission presented definition of sustainable development (SD)

1992 Earth Summit in Rio; World Business Council on Sustainable Development and Business for Social Responsibility (BSR) established

1990s Negative business practices pushed companies into SD (e.g. Nike, and Shell) -> Adoption by companies of SD into corporate social responsibility (CSR) efforts & emphasis to triple bottom line

2000 UN Global Compact and USAID’s Global Development Alliance (GDA) launched

2002 World Summit in Johannesburg, aka “Partnership Summit”

2003 Emerson introduced concept of blended value proposition

2004 Porter introduced concept of shared value

1 Ross, Susan Rae. Expanding the Pie: Fostering Effective Non-Profit and Corporate Partnerships. Sterling, VA: Kumarian Press, 2012

Background information

2011 Porter and Kramer’s concept of creating shared value refined and defined as “policies and practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates. Shared value creation focuses on identifying and expanding the connections between societal and economic progress.”2

Evolving Approaches3

2 Porter, Michael, and Mark Kramer. “Creating Shared Value: How to Reinvent Capitalism and Unleash a Wave of Innovation and Growth.” Harvard Business Review (Jan-Feb 2011): 6.3 Porter, Michael. “Creating Shared Value: The Path Forward.” FSG Leadership Summit, Boston, MA. 31 May 2012

Philanthropy Corporate Social Responsibility (CSR)

Creating Shared Value (CSV)

Definition of partnerships

• USAIDo Partnerships started as charitable contributions/private philanthropy o Have evolved to “focus on the core business interests of private firms

and their long-term corporate social responsibility goals.” - Global Partnerships (GP) Division in the Office of Innovation and Development Alliances (IDEA) website

• LMG contexto Broad definition o Any collaborative endeavor that combines resources from the public and

private sectors to accomplish objectives aligned with the LMG project’s mandate

LMG approach to partnerships

The LMG project’s mandate includes proactive engagement of the donor community and international and national stakeholders from the public and private sectors to:

• generate additional support and commitment from stakeholders;• promote evidence-based tools and methodologies; • leverage additional resources to sustain the investment already

made; and• build greater momentum for stronger leadership, management

and governance practices; capable, competent and empowered health managers and leaders; and greater country ownership.

LMG approach to partnerships

• Develop overall partner engagement strategy (PY1)

o Identify stakeholder groups (PY1)

o Conduct stakeholder analysis (PY1)

o Conduct further analysis within stakeholder groups to prioritize engagement (PY2 – PY5)

• Develop and implement individual stakeholder engagement strategies (PY2 – PY5)

LMG approach to partnerships

• Stakeholder groups identified for further analysis and partner engagement prioritizationo USG: focus on USAID/W and Missions but also includes State Dept,

MCC, CDC, and HHSo Other donors: includes multi-/bilateral agencies and foundationso Businesses : local/international private sector, for profito NGOs/CSOs/FBOs/non-profits: includes competitors/collaboratorso In-country decision-makers and beneficiaries: officials/staff in

ministries, universities, professional/training associations; health managers/leaders

LMG approach to partnerships

Building infrastructure and resources needed to identify and maintain multiple partnerships (PY1 – PY2)

• Manual (will include templates, tools and guidance on partnership development, concepts, budgets, MOUs, performance metrics, reporting templates and cost share)

• Webinars, case studies and success stories• Partnership prospectus (initial one focuses on private sector;

other stakeholder versions to be developed later)• Resources on dedicated partnership section of LMG web portal• Common repositories of information• Technical assistance for field-based partnerships and teams• Identify and secure funding for staffing structure

Lifecycle of partnerships

• Identification & selection o LMG partner identification and prioritization criteria developed

• Scope & buildo Define and negotiate agreement, structure, systems to

implement work plan

• Manage & maintaino Implement work plan; regular communication

• Review & reviseo Evaluate partnership effect using performance metrics;

modify/end partnership as needed

Partnership Example: MSH in Peru

USAID-funded Healthy Communities and Municipalities (HCM) II Project

2008-2010: Partnership with Barrick Gold Corporation to transfer HCM II tools and methodologies in order to contribute to the health improvements in the La Libertad region.

2010-2015: Partnership with Cementos Lima to implement “Improving our health in South Lima” program whose objective is to improve maternal and child health. HCM II also transferred its tools and methodologies to Cementos Lima’s corporate social responsibility organization, Asociación Atocongo. This 5 year intervention will work in more than 500 rural communities in Peru.

Partnership Example: MSH in Uganda

USAID-funded STRIDES for Family Health (STRIDES) Project(proposed partnership with Proctor & Gamble’s Children’s Safe Drinking Water Initiative)

Proposed partnership between MSH STRIDES Project, CDC and P&G to integrate health and hygiene kits into ANC and delivery services to improve uptake of these services as well as improve hygiene behaviors at household level.

Partnership Example: Yale’s GHLI in Tanzania

A partnership between Coca-Cola, the Global Fund, the Gates Foundation, Accenture Development Partnerships, and Yale’s GHLI was brokered to provide private sector expertise to help the medical product supply chain in Tanzania go the “last mile.”

GHLI’s role was to “launch a process evaluation to pinpoint ways to make this successful project even stronger”3 as well as document learnings and assist in tracking progress.

3 “Yale and Coca-Cola Go the Last Mile.” ELI February 2012: 26

Thank you

Q & A

LMG Contacts:

• Albena Godlove, Director for Global Advocacy and Partnerships, AGodlove@msh.org, 703-310-3469

• Eva Ros, Sr. Advisor for Global Advocacy and Partnerships, ERos@msh.org, 703-310-3474