W W W. U K T O U R I S M . C O . U K

U K TO U R I S M S P E C I A L I S T S

Lead Generation at its Best . . . Lifestyle Media Group are the UK’s most highly targeted lead generation specialists. Our flagship brands Catalink.com, TravelBrochures.co.uk & UKTourism.co.uk are used by millions of households across the UK.

Our Relevant Audience:

Millions of UK FamiliesKnown UK Holidaymakers

Our Targeted Traffic:

Strategically placed web links to drive traffic to your information for touristsfully tracked, monitored & instantly available to you

Our Unsurpassed Reach:

Partnerships with Major UK Newspapers & MagazinesPartnerships with Major UK TV & Radio Broadcasters2 million Opted-In Membership30,000 New Members each Month

Opted-InHighly Profiled

A Selection of Our Unique White Label Partnerships

. . . there’s much more to our unique service . . .

Our hugely successful 2010 campaign for the UK Tourism sector achieved amazing results. Originally scheduled to run for 3 month, but due to it’s huge popularity with both holiday makers and clients, spanned the entire year.

More than 50 National & Regional tourism clients were representedMore than half a million families used the serviceAll targets delivered in full and on schedule in volumes ranging from 5,000 to 150,000 in both paper and digital acquisition

Our Strategic UK Tourism Service . . .

UK Tourism 2010

Our UK Tourism 2011 Campaign, join now. . . Building upon the success of our previous UK Tourism campaigns, 2011 is proving to be even more popular. Filled with information about all the amazing places to visit, fun family things to do and an unbeatable culture steeped in tradition and history - we represent and promote almost every corner of the United Kingdom on our dedicated UK tourism website: http://www.uktourism.co.uk

Make sure your regions activity or service is not missing out - join us now! Our pay-for-results only campaigns will provide you with the

very best return on your investment. Whatever your budget, we have a package to bring you the maximum results.

http://www.uktourism.co.uk

UK Tourism 2011

Some more of our 2011 partners...

...with more joining every week!

Lifestyle Media Group Clients . . .

A Small Selection of our County Partners Regional Partners

Strategic PartnersThere is no substitute for being in the right place at the right time

and that’s exactly where we are to achieve successful results for

our tourism clients, at county, regional and even national level.

How We Can Work With You . . .

Traditional Paper Requests

Video Capabilities

Digital Signups

In addition to providing standard lead generation services for printed brochures, we also offer an eNewsletter digital service. When our members sign up to receive your newsletter, we pass on their full data to you so that you can continue to engage with them with your latest news.

. . . make sure Catalink & Travel Brochures

are part of your next marketing campaign

Driving Traffic: Open Web LinkA weblink is provided as part of our standard package and can be used by logged-in LMG visitors to click through to your website. An optional "open weblink", strategically placed to catch the attention of all visitors to UKTourism.co.uk is also available.

Visual Effects: VideoHave you spent a fortune producing a commercial or short video? Great! We can embed it into your page alongside your text to whet the appetite of potential visitors.

Case Study: Visit ScotlandThe following research highlights refer to those who requested the: Freedom of the Highlands Accommodation Guide 2009.

In late 2009, a large-scale research project was undertaken by Visit

Scotland with 2 main aims: to assess the impact and influence of current

regional guides on a decision to visit Scotland’s areas and to understand

their role in how visitors now plan and book trips. In total, 8500 visitors

who had previously requested a brochure were surveyed with very

positive results:

94% of respondents found the guides to be very useful.

To make their holiday choices, 40% used a combination of the

guides with internet usage whilst 37% still used print alone.

Respondents stayed in a variety of different accommodation

ranging from camping to five star hotels.

The top 5 activities participated in during their most

recent trip:

1. General sightseeing - 72%

2. Exploring Scottish scenery - 57%

3. Eating out in pubs/cafes/restaurants - 56%

4. Going for short walks - 54%

5. Visiting castles/historic houses/palaces – 42%

At the time of request, 69% were definitely intending to visit

Scotland whilst 29% were just thinking about it - showing the

guides are received at a “warm” stage of the customer’s holiday

decision-making, matching up ideas on where to go.

Over half retained their brochures for future reference (52%)

52% of respondents who received the Highlands brochure took a trip to

Scotland and stayed in the area

64% of respondents intend to take a holiday or short break in Scotland

in the next 12 months

59% plan to visit the Highlands on their next visit, highly likely to return

£2.34m additional income was generated to Scotland (by the

Highlands brochure). This figure is calculated from those who had not

definitely decided to visit before they received the guide.

This is a very conservative estimate of the impact of the guides to the

businesses in the Highlands. They are also, of course, useful planning

tools and sources of inspiration to the 69% who have already decided

on the area they wish to visit but not specifically decided on where they

would like to stay or what they would do during their trip.

Literature Fulfilment . . . Lifestyle Media Group is able to offer a truly end-to-end service to its clients by not only generating the leads but also sending out the requested literature. 

By Popular RequestIncreasingly, we are being asked by many of our clients - particularly when faced with declining marketing budgets - to offer a cost-effective fulfilment solution. The convenience and economy which our combined lead generation and brochure fulfilment service provides forms an integral part of the logistical needs of an increasing number of clients. A Tailored ServiceOur fulfilment services are tailored to precisely meet the flow of requests which are generated through our websites. Our bespoke service, available only to our clients, is tailored to meet whatever volume is required. Whether you have 500 brochures or 500,000 brochures, LMG will ensure your material is delivered expediently.

Our International Reach

Our beautiful country, steeped in thousands of years of

history and tradition is still the envy of the world. Catalink

has formed strategic alliances with specialist companies

from around the world to attract overseas visitors to our UK

tourism clients.

For more information about taking part in the 2011 campaign, which will run throughout the year, please contact us to talk to one of our client care executives on 01799 544656 or email us.

If you have not yet tried our normal service, you will find it is very simple to set up. There is no minimum budget and no minimum length of time. You simply provide us with your brochure cover and some text for your page. We do the rest while leaving you in full control of the expenditure.

You will not be tied into any budgetary or time commitment. We do, of course, have many optional promotional opportunities which your customer care executive will be pleased to discuss with you such as:

Monthly newsletter advertising More than half a million families used the serviceBanners and various other visual sponsorshipsFront page (and white label front page) advertisingSolus email broadcastsDedicated campaigns to generate larger volumes of leads

The Next Step . . .

tel: 01799 544656 fax: 01799 541747e-mail: uktourism@catalink.com

. . . A truly global service

Lifestyle Media Group Ltd