Pitch deck.

Personal guides from your favorite bloggers, experts and tastemakers.

investors@lovemyguide.com

L ve my guide♥

Thursday, January 31, 13

L ve my guide♥

Love my guide is a simple to use platform, that let’s influencers turn their favorite

places, knowledge and recommendations into personal travel and city guides.

Thursday, January 31, 13

L ve my guide♥

TEAM

Asser Traberg Smidt Casper Seedorff Ferdinand Kjærulff Henrik Zillmer Nicolas Michaelsen

Product

Founder of LaundryRunners,and Huubla.

Working with concepts to bridge the gap between online to offline the last 4 years.dk.linkedin.com/in/asssmidt

Design

Founder of Downtown, MeYou and BloggersDelight.

Key part of conceptualizing and scaling consumer startups to + 100M DKK revenue and + 100 employees.dk.linkedin.com/in/casperseedorff

Sales

Founder of ILP and LoveMyHome and Love My Guide.

Grew a startup from 3 to 25 employees, handling organization structure and all sales activities, including large clients such as Bolia, Junckers and Steelcase.

Head of product management at Rocket Internet, South East Asia.

Scaling Groupon, eDarling, Zalando, Dafiti, Lazada, Zalora and Home24 to billions in SEA.

Heads TheTops in Scandinavia and renowned DJ.

Is considered a key influencers himself!

Operations PR/Marketing

dk.linkedin.com/pub/ferdinand-kjærulff/2/a46/575

id.linkedin.com/in/zillmer

dk.linkedin.com/pub/nicolas-branas-michaelsen/16/9a2/720

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L ve my guide♥

PROBLEM

Traditional guides - a €200 market - are unpersonal, boring, generic

and outdated.

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L ve my guide♥

SOLUTION

Everyone is unique. They want updated insides on places suited their interests and tastes. Following in the footsteps of their

favorite bloggers, experts and tastemakers, let’s them do exactly that.

Thursday, January 31, 13

L ve my guide♥

One - cross device - platform

PLATFORM

- Discover new or favorite influencers.

- Buy their personal guides (online/offline use).

- Follow to get updated content.

- Stores can buy in-store customer engagements and

product endorsements by influencer.

- Users earn virtual points for guides completed, and

in-store engagements and purchases.

- With virtual points users shop in a curated marketplace

with recommendations from their favorite influencers.

Thursday, January 31, 13

L ve my guide♥

GUIDE EXAMPLE

👤Fashion blogger creates a guide

about their favorite shopping boutiques.

💻Publishes guide to

Love my guide.

Promotes guide on blog

& social media.

👥Users discover guideand buys or follows.

📱Users use the

Love my guide app.

User visits the

recommended placesand loves it.

👤Fashion blogger updates the content, or creates another guide about

Sunday hangouts.

💵Blogger can choose to use the earned

revenue on products at favorable prices available in the LMG webshop or get cash.

⬊

Thursday, January 31, 13

L ve my guide♥

PROMOTED STOPS EXAMPLE

👤Fashion blogger creates a guide

about their favorite shopping boutiques.

💻Publishes guide to

Love my guide.

Promotes guide on blog

& social media.

👥Users discover guideand buys or follows.

User visits the promoted stops and earns virtual

points.

🏪Stores bid to be in guide.Product endorsements.In-store engagements.

⬊

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L ve my guide♥

VIRTUAL POINTS &CURATED MARKETPLACE EXAMPLE

👤They get curated recommendation from favorite influencers, based on

what they have brought themselves in the webshop.

User visits the promoted stops and earns virtual

points they can use in theLMG webshop..

💻Users can buy based - using

virtual credits - based on curated recommendations.

⬊

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L ve my guide♥

LINKED CREDIT CARD EXAMPLE

🏪Stores offer special

discounts and exclusive offers on the guide.

Users links their creditcard

to their LMG account.

💳Users makes a in-store transaction

with the linked creditcardand automatically gets a kickback.

⬊

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L ve my guide♥

Top down approach

CUSTOMER ACQ.

- 5 key influential bloggers with many followers.

- Different verticals.

- Top 10 mayor european cities.

USPs for content providers

- An additional promotion tool.

- Revenue share from the guides created.

USPs for end-users

- A personal guide from the influencers they follow.

- Continuously updated with the latest insides.

- Low cost.

Customer acq. (end-users)

- PR/marketing/SEO/SEM.

- Influencers promote and push guides to their followers.

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L ve my guide♥

BUSINESS MODEL

€1,5

BUYTargeted travelers

- 1 personal guide.- No content updates.

€3 / month

FOLLOW INFLUENCERTargeted locals

- All personal guides.- Continuously updated with new content.

REV. SHARE

With content provider on revenue generated from guide.

50/50

Economic estimates based on guide sales only

Micro

Based on, 20% follow for a year, 20% follow for 1/2 and 60% buy one guide a year.

€10 / year / user

Macro

Based on, 75 influencers, each with an average of 15K followers, and 1% engages with their guides.

11K users (1 year)

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ADDITIONAL REVENUE SOURCES

€ Per action, N/A

In-store actions

Retail stores can entice a influencer to add their store to their guide. Furthermore to endorse products andcertain user actions inside the store.

€ Kickback, N/A In-store purchases

End-users can store their creditcard on their LMG account. Can be used to get discounts and exclusive offers.

€ Affiliate, N/A

Curated marketplace

End-users can earn virtual pointswhich can be spend in LMG affiliatewebshop or participating stores. Users can shop and get curated recommendations from their favorite influencers.

€ Kickback, N/A

Promotions/deals nearby

Stores nearby can send promotions/deals to end-users on a guide.

Thursday, January 31, 13

L ve my guide♥

COMPETITION

Traditional guidesLonely planet

Location based appsFoursquare, Everplaces

Love my guide

♥Personal guides ♥ ♥ ♥♥

Content provider incentive ♥ ♥ ♥ ♥♥

Loyalty to content provider ♥ ♥ ♥ ♥♥

Influencers impact on users ♥ ♥ ♥ ♥♥

Sustainable business model ♥ ♥ ♥ ♥♥

♥

♥

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L ve my guide♥

EXECUTION ROADMAP

Sales

Product/Design

PR/Marketing

Operations

Cumulative gross burn

Q1 2013 Q2 2013 Q3 2013

- New design.- Core guide features.

Stores for in-store actions and product endorsements.

- 3-4 cities.- 10-20 influencers.

Affiliate deal for webshop.

€20K

Launch scandinavia Launch western EU Launch rest of EU

- Backend for in-store actions and product endorsements.- Advanced guide features.

- Stores for nearby cross-selling promotions/deals.- Stores for in-store purchases (discounts/exclusives)

- 8-10 cities.- 30-50 influencers.

- Deals with companies to help track credit card transactions (in-store purchases).- Stores mangagement.

- Virtual point system.- Curated marketplace/webshop (and affiliate).

- Deals with companies to help track credit card transactions (in-store purchases).- Stores mangagement.

- 10-15 cities.- 50-75 influencers.

- Stores for nearby cross-selling promotions/deals.- Stores for in-store purchases (discounts/exclusives)

€65K €140K

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