LMC FW13 Regent Street install

MADE & CRAFTED, LONDONB R U S S E L S H U B J U LY 2 0 1 3

CONFiDENTiAL & pROpRiETARY | © 2013 LEVi STRAUSS & CO. JULY 23TH, 2013

confidential & proprietary | © 2013 leVi StraUSS & co.

lMc london, reGent Street

Levis made & crafted in regent street.WindoWs set up foLLoWing gLobaL guideLines With adjustment to buying and avaiLabiL ity of key styLes.


lMc JUly 2013 london, reGent Street

photographic backdrop using the "good things take t ime" campaign assets.WindoW backdrop suspended from ceiL ing.key styLes mannequin and hanger styLing to create dynamic impact of the 4 WindoWs.



WindoW order from Left to right on regent street.



regent street WindoW overvieW.


lMc london, reGent Street

regent street entrance area transformed to shoWcase made & crafted "good things take t ime" campaign.We spLit our Lcd video t iLes and created tWo Letterbox screens to shoW the video assets in Women's and men corner of area.tabLe dispLay supporting the hanging product raiLs to create perfect shoWcase for the premium products.addit ionaL imagery to enhance the presentation. ceramic props support the tabLe presentation. butterfLy chairs invite to Lounge and rest.



the storyteLLing components from the advertising campaign are added next to the key styLes as tabLe vinyLs.the copy gives consumers more insights into the production process and expLains the hidden detaiLs of the garments.



centre space shoWs the "diner tabLe" dispLay from the amsterdam xx office, aLso used on trade shoWs and events.the tabLe shoWs a styLish composit ion of props, key styLes, storyteLLing and aLso dispLays the Lmc "neWspaper" coLLateraL.



Large center tabLe presentation With key styLes, neWspaper coLLateraL, storyteLLing vinyLs and cermics to create soft and comfortabLe atmosphere in the space.



butterfLy chairs invite to rest, pause and discover the "moment to moment" neWspaper, free to take aWay.ceramics and accessories support the tabLe presentation in the center of the entrance area.



video screens on both sides of the area Loop the "good things take t ime" v ideos and cLearLy identify the genders spLit.



basement regent street.saLe has been removed and the neW coLLection has been merchandised foLLoWing gLobaL guideLines.butterfLy chairs add comfort and invite to rest and pause in the space.



basement regent street.neW coLLection has repLaced the saLe merchandise.Lack of avaiLabLe made & crafted hangers, to foLLoW up With addit ionaL order from amsterdam offices.



basement regent street overvieW of neW coLLection.

LMC FW13 Regent Street install

Technology

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