Rebrand Project BookWish Upon A HeroWish Upon A HeroWish Upon A HeroWish Upon A Hero

Table Of Contents

1.1 Campaign Overview

1.0 Research

1.2 Communications Audit1.3. Competitive Audit

1.5 Creative Brief1.4 SWOT

2.0 Creative

2.1 Competitive Survey2.2 Design Research2.3 Moodboard2.4 Logo Development

3.0 Style Guide

3.1 Brand Description3.2 Logo Elements3.3 Use Of Logo

3.5 Color Guide3.4 Typography

4.0 Final Designs

4.1 Print4.2 Billboard4.3 Online ads

4.5 Mobile app4.6 Instagram Promo4.7 Facebook app4.8 Twitter Chat4.9 Video Series

4.4 Blog site

1.1 Campaign Overview1.2 Communications Audit1.3. Competitive Audit

1.5 Creative Brief1.4 SWOT

1.0 Reseach

3.1 Brand Description3.2 Logo Elements3.3 Use Of Logo

3.5 Color Guide3.4 Typography

3.0 Style Guide

3.1 Brand Description

Brand Description

Wish Upon A Hero is the largest peer-to-peer social network in the world. It is the only social good site that allows people to grant others wishes. With the rise in social good sites, it’s imperative Wish Upon

A Hero separates itself from the competition and gain world recognition. As part of Wish Upon A Hero’s rebranding campaign, the logo needed. Wish Upon A Hero inspires people to make a difference in someone’s life. People can directly help others without going through a 3rd party source. A family can get their wishes an-swered for a bed to sleep on and new jackets for the winter. The idea behind the logos was too show to exchange. People grant others wish. The hand to star to hand combo was designed to demonstrate the exchange and grant-ing of wishes. Wish Upon A Hero will have enough brand equity to let the hand combo to by itself.

Original Logo

New Logo

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Logo Elements

It’s imperiative to follow the logo usage guidelines to maintain the brand. The logo should only be used in the selected colors and typeface choice. Above are examples of how the logo should be reproduce in any situation.

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Acceptable Use of Logo

Unacceptable Use of Logo

WUAH

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3.2 Logo Elements

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3.3 Use Of Logo

Use Of Logo

Wish Upon A Hero

Wish Upon A Hero

Wish Upon A Hero

Full Color

Black & White

Watermark

The logo comes in one form for now. The logoform along with hand exchange by itself. Below will help maintain the logo as designed in different design situations. See the samples below.

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3.4 Typography

TypographyTypography helps set the tone of the message you want to convey. It’s important for the typography to complement the images that will inspire people. Most charities use a serif typeface. The chosen type will set it apart from other helping organizations. Serifs are a little more decorative than sans serif. BBC (2010) notes the difference between serifs and sans serifs, “One of the crucial dilemmas is whether to opt for serif or sans serif. In a serif typeface the letters have extra curls and bobbles, reminiscent of calligraphy, whereas in sans serif (literally without serif ) the letter forms have clean lines without any protrud-ing bits.” Wish Upon A Hero uses Lucinda Grande from the Lucinda typeface family. It’s easy to read and matches the ever changing social media lanscape. Facebook, another so-cial network also uses a font from the Lucin-da family.

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Wish Upon A Hero

Wish Upon A Hero

Wish Upon A Hero

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The narrative choice behind the Wish Upon A Hero campaign is inspiration. Wish Upon A Hero brings hap-piness when people have no hope. The social helping network inspires people to make a difference in someone’s life and for others not to give up. Blue, yellow, and white for contrast accurately portrays what Wish Upon A Hero stands for. Chapman (2010) states, “Yellow is often considered the brightest and most energizing of the warm colors. It’s associated with happiness and sunshine.” Chapman also states, “Blue is also used extensively to represent calmness and responsibility. Light blues can be refreshing and friendly. Dark blues are more strong and reliable. In design, the exact shade of blue you select will have a huge impact on how your designs are perceived. Light blues are often relaxed and calming. Bright blues can be energizing and refreshing.”

C = 0 M = 0 Y = 100 K = 0

C = 81 M = 0 Y = 0 K = 18

C = 0 M = 0 Y = 0 K = 0

R = 255 G = 242 B = 45

R = 62 G = 156 B = 203

R = 255 G = 255 B = 255

Color Guide

3.5 Color Guide

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